Core Insights - The song "大展宏图" has become a cultural phenomenon, blending traditional and modern elements to create a globally appealing music piece [1][30] - The song's success reflects the strong creativity and influence of Chinese pop culture [1][30] Group 1: Music Style - "大展宏图" uniquely combines traditional Cantonese opera elements with modern hip-hop, creating a fresh auditory experience [6][8] - The song samples classic Cantonese opera, integrating strong beats and electronic sounds, resulting in a distinctive new style referred to as "揽式孟菲斯说唱" [6][8] - The song's catchy and repetitive melody aligns well with the characteristics of short video platforms, enhancing its viral potential [10] Group 2: Lyrics Content - The lyrics vividly depict aspirations for wealth and success, reflecting the lifestyle of successful individuals in Guangdong [11][13] - The straightforward celebration of wealth resonates with the audience's desires, making it relatable despite some criticism for its overt materialism [13] - The use of local cultural symbols in the lyrics serves as a unique cultural representation, appealing to both local and international audiences [13] Group 3: Dissemination Pathways - The song's rise is significantly attributed to its strong presence on short video platforms, particularly through viral dance challenges [14][16] - A simple and memorable dance routine contributed to widespread participation, creating a cultural phenomenon across various demographics [16][18] - The song's popularity has transcended borders, with international audiences engaging through platforms like TikTok and YouTube, showcasing a cross-cultural exchange [18][19] Group 4: Cultural Resonance - "大展宏图" captures a collective aspiration for success and prosperity, resonating with diverse audiences [20] - The song's themes of wealth and good fortune align with contemporary societal sentiments, making it a relatable anthem for many [20] - The blend of traditional blessings with modern expressions allows the song to serve as a social currency in celebratory contexts [20] Group 5: International Response - The song's global popularity represents a significant cultural export, attracting curiosity from international audiences [24][26] - Many foreign listeners engage with the song despite language barriers, drawn in by its infectious rhythm and dance [24][26] - The collaborative efforts of global fans to learn and share the song further enhance its international reach and cultural significance [26][28]

Core Viewpoint - The CPOP (Chinese Pop Culture) exhibition in Hangzhou is a significant opportunity for the innovation and development of Chinese pop culture IPs, showcasing 20 outstanding IPs that performed well in overseas markets in 2023 and 2024 [5][6]. Group 1: CPOP Exhibition - The CPOP exhibition features a vibrant combination of industrial and comic aesthetics, allowing visitors to engage with various interactive experiences and purchase limited edition merchandise [5][6]. - The event runs from May 28 to June 10, operating daily from 12:00 to 21:00 [5]. Group 2: Cultural Industry Development - The 21st China International Animation Festival in Xiaoshan is integrating national trends of "Guochao" (national tide), metaverse, and cross-industry fusion, creating a high-experience anime carnival [8]. - Xiaoshan has transitioned from manufacturing to self-creation, with local companies like Kying Network launching original IPs and achieving significant engagement metrics, such as over 100 million views for derivative content [9]. Group 3: Policy and Economic Impact - The Xiaoshan government is actively promoting a vibrant urban culture by focusing on new sectors like digital audio-visual, e-sports, and game animation, aiming to enhance cultural and technological integration [11]. - The local government has initiated a cultural industry development plan, establishing a cultural investment fund to attract private and social capital for industry growth [10]. Group 4: Ecosystem and Future Prospects - Xiaoshan is building a "tropical rainforest" ecosystem for cultural industries, where leading companies develop IPs while smaller studios focus on niche markets, supported by favorable policies and financial resources [13][14]. - The region is set to create platforms for better communication among enterprises, enhancing collaboration and optimizing cultural industry infrastructure [14].