Group 1: Industry Overview - The Chinese gaming market reached a scale of 857.04 billion yuan in Q1 2025, showing a year-on-year growth of 17.99% and a quarter-on-quarter decline of 1.21% [2] - In May 2025, the market size was 280.51 billion yuan, with a year-on-year growth of 9.86% and a quarter-on-quarter growth of 2.56% [2] - The company reported a revenue of 1.353 billion yuan in Q1 2025, a year-on-year increase of 3.46%, and a net profit of 518 million yuan, up 21.57% [2] Group 2: Product Development - The company launched the AI development platform "SOON," which automates the entire game development process, significantly reducing the development cycle from months to hours [3] - The AI companion application "EVE" focuses on creating deep emotional connections and will be launched in 2025, utilizing advanced AI models for personalized interactions [3] - The company is set to release the AI toy brand "Warm Star Valley Dream Journey" in 2025, targeting emotional companionship for ages 12-35 [5] Group 3: Shareholder Commitment - Major shareholders and executives have committed to using post-tax dividends from 2024 to 2028 for continuous share buybacks, with a total of 89.77 million yuan already invested as of September 2024 [5] - An additional 41.68 million yuan was invested in share buybacks following the 2025 dividend [5] Group 4: Competitive Advantages - The company emphasizes a focus on the gaming core business, supported by a three-pronged strategy of R&D, publishing, and investment [8] - It has established an overseas distribution strategy, leading to sustained growth in international revenue over the past three years [8] - The company has accumulated numerous IP licenses, including popular titles like "Mobile Suit Gundam" and "Overlord," enhancing its product offerings [8]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 23.88 [5][8]. Core Insights - The company is actively expanding its overseas market presence and has a strong pipeline of new products, including the anticipated internal testing of the AI emotional companion application "EVE" [1][4]. - The successful launch of new games, such as "Dragon Valley World" and "Digital Monster: Source," has garnered significant market attention, indicating the company's ability to leverage classic IPs and innovate gameplay [2]. - The company's overseas mobile game "Party Beast Control" achieved top rankings in various regions shortly after its launch, showcasing its effective market strategy and user growth potential [3]. Summary by Sections Product Performance - The new game "Dragon Valley World" topped the App Store free games chart on its first day of public testing and remains a strong performer in the iOS action game category [2]. - "Digital Monster: Source" has also gained traction, ranking 73rd in the iOS adventure game category as of June 3, 2025 [2]. Overseas Expansion - The company launched "Party Beast Control" in Hong Kong, Taiwan, and Macau, achieving top download rankings in these regions [3]. - "MU Immortal" was released in over 100 countries, topping the RPG free charts in Canada and Germany, indicating successful international market penetration [3]. AI Technology Integration - The company is investing in AI technology, with the upcoming "EVE" game expected to enhance user engagement through multi-platform interactions [4]. - The new brand "Warm Star Valley Dream Journey" combines AI technology with interactive experiences, aiming to attract a broader audience [4]. Financial Forecast - The company forecasts net profits of RMB 20.4 billion, RMB 24.1 billion, and RMB 27.3 billion for 2025, 2026, and 2027 respectively, with a PE ratio of 25X for 2025 [5][7]. - Revenue is projected to grow from RMB 4.295 billion in 2023 to RMB 6.910 billion by 2027, reflecting a compound annual growth rate [7][19].

Core Viewpoint - The CPOP (Chinese Pop Culture) exhibition in Hangzhou is a significant opportunity for the innovation and development of Chinese pop culture IPs, showcasing 20 outstanding IPs that performed well in overseas markets in 2023 and 2024 [5][6]. Group 1: CPOP Exhibition - The CPOP exhibition features a vibrant combination of industrial and comic aesthetics, allowing visitors to engage with various interactive experiences and purchase limited edition merchandise [5][6]. - The event runs from May 28 to June 10, operating daily from 12:00 to 21:00 [5]. Group 2: Cultural Industry Development - The 21st China International Animation Festival in Xiaoshan is integrating national trends of "Guochao" (national tide), metaverse, and cross-industry fusion, creating a high-experience anime carnival [8]. - Xiaoshan has transitioned from manufacturing to self-creation, with local companies like Kying Network launching original IPs and achieving significant engagement metrics, such as over 100 million views for derivative content [9]. Group 3: Policy and Economic Impact - The Xiaoshan government is actively promoting a vibrant urban culture by focusing on new sectors like digital audio-visual, e-sports, and game animation, aiming to enhance cultural and technological integration [11]. - The local government has initiated a cultural industry development plan, establishing a cultural investment fund to attract private and social capital for industry growth [10]. Group 4: Ecosystem and Future Prospects - Xiaoshan is building a "tropical rainforest" ecosystem for cultural industries, where leading companies develop IPs while smaller studios focus on niche markets, supported by favorable policies and financial resources [13][14]. - The region is set to create platforms for better communication among enterprises, enhancing collaboration and optimizing cultural industry infrastructure [14].