Core Insights - The Chinese gaming industry is transitioning from a phase of rapid growth to a new stage focused on "high-quality development" amid an improving policy environment and sufficient supply of game licenses [1] - The 2025 China Gaming Industry Report forecasts that the domestic gaming market will achieve actual sales revenue of 350.79 billion yuan, with a year-on-year growth rate of 7.68% [1] - The industry is experiencing a structural transformation, with the "gaming economy" showcasing a vast ecosystem exceeding 1.2 trillion yuan, driven by technological innovations like artificial intelligence and a deepening of traditional cultural content [1][2] Industry Growth - By 2025, the domestic gaming market is expected to reach a historical high with actual sales revenue surpassing 350 billion yuan and a user base of 683 million [1] - The client game segment is projected to see a significant revenue increase of 14.97% due to the simultaneous release of high-quality mobile and PC games, while the console gaming market is expected to grow by 86.33% [1] - The esports sector is becoming a crucial industry engine, with market revenue exceeding 170 billion yuan, reflecting a nearly 19% year-on-year growth [1] Economic Impact - The gaming industry is evolving beyond mere entertainment, becoming a new economic force that integrates culture and technology, contributing over 1.2 trillion yuan to the economy by 2025 [2] - The core economic layer of the gaming economy generates over 480 billion yuan, while the associated economic layer, including hardware and esports, is valued at approximately 554.8 billion yuan [2] - The outer radiation economic layer contributes over 173 billion yuan, showcasing the deep integration of gaming with sectors like cultural tourism and education [2] Technological and Cultural Drivers - The gaming industry is experiencing a qualitative leap driven by technological innovations and cultural depth, with AI becoming a core productivity tool in game development [4] - AI is enhancing production efficiency by over 80% in art asset creation and is widely adopted across the game development process, with 62% of studios utilizing AI technology [4] - Games are increasingly serving as digital vessels for the transmission and innovation of traditional Chinese culture, enhancing their global appeal [5][6] Global Expansion and Responsibility - By 2025, China's self-developed games are expected to generate overseas sales revenue of 20.455 billion USD, with mobile games contributing over 90% of this revenue [6] - Successful overseas strategies emphasize localization and community engagement, with companies establishing local teams to maintain user connections [7] - The industry is also addressing social responsibilities, with over 70% of minors' gaming time controlled within three hours, although challenges remain regarding account misuse [7][8] Social Value Exploration - The "gaming+" initiative is exploring the social significance of gaming beyond commercial returns, with companies integrating cultural education into their offerings [8] - This approach reflects a mature development perspective in the gaming industry, aiming to unify commercial and social values for sustainable growth [8]

12月19日上午，由中国音像与数字出版协会指导，中国音像与数字出版协会游戏工委、中国音像与数字 出版协会游戏产业研究专委会主办，金报电子音像出版(北京)有限公司、人民灵境研究院、灵境.人民游 戏实验室支持的"2025游戏公益盛典"在上海徐汇区西岸会展中心举办。 中国音像与数字出版协会第一副理事长、中国音数协游戏工委主任委员张毅君在致辞中表示，我国游戏 产业不仅成长为文化创新的有生力量，也日益成为社会公益的新载体、新场景和新方式。游戏公益跨界 融合、科技赋能、广泛参与等鲜明特征日见凸显，使公益活动以年轻化、互动性和可持续方式，走进更 为广泛社群之中，使"人人可公益"理念愈加深入人心。 盛趣游戏党委书记郭臻表示，游戏人的创意及游戏产业的科技、文化优势可以转化为滋养现实世界的温 暖力量，从而建立起从责任的"零星行动"升级为"全员共赴"的公益生态。盛趣游戏以"绿色电脑教 室""去远方"研学等项目，践行"全员向善"；通过《游戏是怎样炼成的》公益游学等项目，以"游戏+科 技+文化+教育"模式，培养青少年数字创造力与理性认知。他认为，游戏不仅能带来快乐，更能创造价 值、滋养成长；游戏人不仅能设计虚拟世界，更能搭建连接爱与美 ...

Core Viewpoint - The signing ceremony highlighted the commitment of the company to focus on its core gaming business and leverage AI technology to enhance game development efficiency [2] Group 1: Company Strategy - The company emphasizes a strategic direction centered on gaming, with a business framework comprising R&D, publishing, investment, and IP [2] - The introduction of the AI-driven development platform "SOON" significantly reduces game production time from months to hours [2] Group 2: Market Position and Achievements - The company has successfully expanded its global footprint, with multiple products achieving top rankings in overseas markets [2] - The self-developed traditional Chinese cultural IPs, such as "Seasons" and "Yuxi World," reflect the company's commitment to cultural confidence [2] Group 3: Governance and Ratings - The company has strengthened its governance structure, resulting in an upgrade of its Wind ESG rating to AA, positioning it as the leader in the entertainment industry [2]

Core Viewpoint - The article highlights the sustainable development path of Kaiying Network, emphasizing its commitment to AI innovation, cultural empowerment for overseas expansion, and shareholder returns amidst the transformation of the gaming industry during the "14th Five-Year Plan" period [1]. Group 1: Innovation and Product Development - Kaiying Network has increased its R&D investment, totaling 1.976 billion yuan from 2021 to 2024, focusing on a diverse product matrix including RPG, SLG, and anime genres [3]. - The company has revitalized its classic IP "Legend" and launched new titles like "Dragon Valley World," which quickly gained user popularity [3]. - Kaiying Network has multiple upcoming projects and has successfully obtained several game licenses, laying a solid foundation for future growth [3]. Group 2: AI and Cross-Industry Integration - The company has developed an AI tool platform "SOON" that significantly shortens game development cycles and enhances production efficiency [5]. - AI applications such as "Warm Star Valley Dream Journey" and "EVE," along with AI+hardware products like DPVR AI Glasses, have expanded new consumer scenarios beyond traditional gaming [5]. Group 3: Cultural Expansion and Revenue Growth - Kaiying Network has actively engaged in cultural trade, with overseas revenue accounting for an increasing share of total revenue, reaching 202 million yuan in the first half of 2025, a year-on-year increase of 59.57% [6]. - The company’s RPG title "MU Immortal" and strategy game "Nobunaga's Ambition: Path to the World" have been well-received by overseas users [6]. Group 4: IP Value and Cultural Promotion - The company leverages traditional Chinese culture for its overseas business, with projects like "Seasonal Customs" and adaptations of original IPs into various media formats [7]. - Kaiying Network's digital asset platform "Shiyuan Cube" utilizes digital and blockchain technology to promote traditional cultural IPs globally [7]. Group 5: Corporate Responsibility and Governance - Kaiying Network emphasizes the balance between economic performance and social responsibility, investing over 800 million yuan in share buybacks since 2019 and distributing a total of 1.212 billion yuan in cash dividends [8]. - The company has contributed over 15 million yuan to support education in underdeveloped areas and has logged over 7,000 hours of volunteer service [9]. - Kaiying Network has reduced carbon emissions by 10.22 tons over the past five years and actively participates in industry standard-setting for sustainable development [9].

Core Viewpoint - The CPOP (Chinese Pop Culture) exhibition in Hangzhou is a significant opportunity for the innovation and development of Chinese pop culture IPs, showcasing 20 outstanding IPs that performed well in overseas markets in 2023 and 2024 [5][6]. Group 1: CPOP Exhibition - The CPOP exhibition features a vibrant combination of industrial and comic aesthetics, allowing visitors to engage with various interactive experiences and purchase limited edition merchandise [5][6]. - The event runs from May 28 to June 10, operating daily from 12:00 to 21:00 [5]. Group 2: Cultural Industry Development - The 21st China International Animation Festival in Xiaoshan is integrating national trends of "Guochao" (national tide), metaverse, and cross-industry fusion, creating a high-experience anime carnival [8]. - Xiaoshan has transitioned from manufacturing to self-creation, with local companies like Kying Network launching original IPs and achieving significant engagement metrics, such as over 100 million views for derivative content [9]. Group 3: Policy and Economic Impact - The Xiaoshan government is actively promoting a vibrant urban culture by focusing on new sectors like digital audio-visual, e-sports, and game animation, aiming to enhance cultural and technological integration [11]. - The local government has initiated a cultural industry development plan, establishing a cultural investment fund to attract private and social capital for industry growth [10]. Group 4: Ecosystem and Future Prospects - Xiaoshan is building a "tropical rainforest" ecosystem for cultural industries, where leading companies develop IPs while smaller studios focus on niche markets, supported by favorable policies and financial resources [13][14]. - The region is set to create platforms for better communication among enterprises, enhancing collaboration and optimizing cultural industry infrastructure [14].