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80元玩3天,河南杀出一个「穷鬼乐园」
36氪· 2025-08-25 13:37
以下文章来源于盐财经 ,作者旷晓伊 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 在游客的热情与资源的有限之间, 如何找到微妙的平衡点。 文 | 旷晓伊 编辑 | 宝珠 来源| 盐财经(ID:nfc-yancaijing) 封面来源 | 景区官方 "除了人,还是人。" 去了河南开封的万岁山武侠城,黄玉被当地的人流所震撼。 出发之前,黄玉已经预感到游客不会少,毕竟现在正是暑期。但到达后,景区的拥挤程度还是超出了她的想象。从进景区开始,她和朋友就一直在排队, 厕所、餐馆、NPC互动点,每个地方都大排长龙。一天下来,她们基本有大半天的时间都耗费在等待上。 回来后,她才发现,自己是赶上了人流量高峰期中的高峰。那两天,万岁山武侠城迎来爆发式客流。景区不得不连发四条推文,启动限流措施,并暂停线 上线下售票。 万岁山武侠城启动限流措施 这样火爆的景象频频发生。据万岁山武侠城董事长助理宋涛透露,今年暑期,万岁山武侠城的每日入园人次少则五六万,多则十几万,"有时上午门票就 被卖完,下午无票可买" 。 只需八十元就能畅玩三天,体验500多个节目,"量大管饱"的低价攻势下,这座以大宋武侠文化为核心的河南特色主题景区 ...
80元玩3天,河南迪士尼杀疯了
创业邦· 2025-08-19 14:21
盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 来 源 丨盐财经 ( nfc-yancaijing ) 以下文章来源于盐财经 ,作者旷晓伊 作者丨 旷晓伊 编辑丨宝珠 图源丨 midjourney "除了人,还是人。" 去了河南开封的万岁山武侠城,黄玉被当地的人流所震撼。 出发之前,黄玉已经预感到游客不会少,毕竟现在正是暑期。但到达后,景区的拥挤程度还是超出了 她的想象。从进景区开始,她和朋友就一直在排队,厕所、餐馆、NPC互动点,每个地方都大排长 龙。一天下来,她们基本有大半天的时间都耗费在等待上。 回来后,她才发现,自己是赶上了人流量高峰期中的高峰。那两天,万岁山武侠城迎来爆发式客流。 景区不得不连发四条推文,启动限流措施,并暂停线上线下售票。 万岁山武侠城连发推文通知游客,景区启动限流措施 图源:万岁山武侠城 这样火爆的景象频频发生。据万岁山武侠城董事长助理宋涛透露,今年暑期,万岁山武侠城的每日入 园人次少则五六万,多则十几万,"有时上午门票就被卖完,下午无票可买" 。 只需八十元就能畅玩三天,体验500多个节目,"量大管饱"的低价攻势下,这座以大宋武侠文化为核 心的河南特色主题景区,正迅 ...
去河南的年轻人,花80元在中式乐园玩疯了
3 6 Ke· 2025-07-25 09:56
Core Insights - The article highlights the booming popularity of Chinese-themed amusement parks, particularly in Henan province, with a focus on the success of Wan Sui Mountain Wuxia City, which reported a revenue of 604 million yuan, a 162% increase year-on-year, and 10.24 million visitors, a 239.33% increase [3][4][22] - The article emphasizes the unique cultural experiences offered by these parks, which are attracting significant visitor numbers and generating substantial revenue, positioning them as the "Chinese Disneyland" [3][4][18] Group 1: Industry Performance - Wan Sui Mountain Wuxia City achieved a remarkable revenue of 604 million yuan in the first half of the year, with a visitor count of 10.24 million, showcasing a significant growth trajectory [3][4] - The ticket price for Wan Sui Mountain Wuxia City is set to increase from 80 yuan to 100 yuan starting October 1, 2023, with public support for the price hike indicating strong demand [3][4] - Henan province has seen a 20% increase in summer flight bookings and a 30% increase in tour package bookings, reflecting a growing trend in tourism [4] Group 2: Visitor Experience - The parks offer immersive experiences, with extensive programming and interactive elements that enhance visitor engagement, such as live performances and NPC interactions [6][10][22] - The pricing strategy of these parks is designed to provide high value, with low ticket prices and a focus on maximizing visitor experience through numerous shows and activities [6][20] - The parks have implemented measures to improve visitor comfort, such as misting systems for cooling and clean facilities, which contribute to positive visitor feedback [18][20] Group 3: Economic Impact - The tourism sector in Henan is thriving, with the province receiving over 1 billion visitors and generating over 1 trillion yuan in revenue in 2024, indicating a robust economic impact from the theme parks [18][20] - The concentration of theme parks in areas like Zhengzhou has led to a 50-fold increase in hotel bookings compared to pre-development levels, demonstrating the economic benefits of these attractions [18][20] - The parks are adapting to visitor needs and preferences, with initiatives like free sanitary products for visitors and affordable food options, enhancing their appeal [18][20]