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在科隆国际游戏展看中国游戏走向世界
Xin Hua She· 2025-08-25 08:50
Core Insights - The 2025 Cologne International Game Show showcased a significant increase in the presence and influence of Chinese gaming companies, reflecting their growing confidence in the European market [1][8][12] Group 1: Event Overview - The Cologne International Game Show, established in 2009, is one of the world's three major gaming exhibitions alongside E3 and Tokyo Game Show [2] - This year's event attracted over 1,500 exhibitors from more than 70 countries, marking a record high [8] - Chinese exhibitors increased to 50, the highest number in history, with many showcasing their products in prominent locations [8] Group 2: Notable Games and Exhibitors - The game "Shadow Blade Zero," developed by Beijing Lingyoufang, drew significant attention with long queues for gameplay, featuring a blend of Chinese martial arts narrative and artistic styles [2][5] - Game Science's new title "Black Myth: Zhong Kui" was highlighted during the event, following the success of "Black Myth: Wukong," and was presented as a major surprise at the opening night [5][7] Group 3: Market Trends and Reception - Chinese gaming companies are increasingly recognized for their high-quality original works, gaining positive feedback from international media and players [8][10] - The popularity of Chinese games in Europe is reflected in market data, with four Chinese-developed products expected to enter the top ten mobile downloads in Germany in 2024 [12] Group 4: Localization and Collaboration - Chinese companies are focusing on localization and community building to better connect with European players, transitioning from merely entering the market to integrating into it [13][15] - Tencent showcased over ten new titles, including collaborations with international IPs and European studios, indicating a trend towards cooperative development [14][15]