"中国味儿"到底是什么？ 不知不觉，2025科隆游戏展已然落下帷幕。或许大家现在还在回味开幕夜上曝光的新内容，但对我而言，令人振奋的不只有新游戏，今年科隆折射出的 2025行业新风向，也给我带来了一些不一样的情绪。 依稀记得去年的这个时候，海内外从业者们都在关心行业生存、市场变化、裁员、资金链等下行期特有的焦虑话题。 你能发现科隆前夕的开发者大会（Devcom）上，海外游戏人提出了不少直戳行业痛处的议题——"游戏行业已死"、"如何在10天内失去一名玩家"、"如何 通过5个简单步骤搞垮你的工作室"...... 当时间来到2025，虽然全球游戏行业下行依旧，Devcom上仍塞满"在不确定时期支持心理健康"、"失败专题：失败无可避免"等惨兮兮的议题，但值得庆 幸的是，一些向好的变化已经在暗地里悄然发生。尤其是国产游戏在这届科隆上呈现出的能量，几乎承包了所有的看点。 一年不见，开始"围攻"科隆了？ 从今年科隆曝光的国产游戏来看，无论是新老产品数量，还是在全球游戏行业以及玩家当中的关注度、新鲜度，今年的国内厂商都有着突破以往的超强 「存在感」。 回顾此次科隆，其中最能体现国产游戏存在感的事件，无疑是开幕夜当天《黑神话： ...

Core Viewpoint - The release of the new game "Black Myth: Zhong Kui" has generated significant excitement and discussion within the gaming community, indicating a strong cultural impact and potential market growth for Chinese video games [3][5][11]. Group 1: Game Release and Reception - The official announcement of "Black Myth: Zhong Kui" has sparked mixed reactions, with some players expressing disappointment over the delay of the DLC for "Black Myth: Wukong," leading to an increase in negative reviews [3][5]. - Despite the initial backlash, the promotional content for "Zhong Kui" has achieved over 12 million views on Bilibili and more than 500,000 shares, showcasing its popularity [5]. - The character Zhong Kui, rooted in Chinese folklore, has attracted interest from international audiences, with overseas gamers actively researching his background during live streams [7][9]. Group 2: Cultural Impact and Market Potential - The surge in online searches for "Zhong Kui" following the game's announcement reflects a growing global interest in Chinese cultural elements [9]. - Analysts believe that if "Zhong Kui" maintains the quality of its predecessor, it could help the domestic single-player game market surpass 10 billion yuan and facilitate the export of Chinese cultural symbols [11]. - The increasing recognition of Chinese games is evident, with multiple titles showcased at the 2025 Cologne Game Show, indicating a trend towards global acceptance of Chinese gaming products [11].

上述预告片是上海烛龙自2018年11月推出《古剑奇谭三》后，第一次释放"古剑奇谭"系列单机新作的相 关信息。在此之前，上海烛龙推出了一部"古剑奇谭"系列的MMO游戏，一部类银河恶魔城游戏，以及 一款长期服务型的二次元游戏。 中经记者 许心怡 吴可仲 上海报道 "古剑奇谭"系列单机终于释放出新作信息。8月17日，上海烛龙曝光单机新作《古剑》的预告片。截至8 月21日，这支预告片在B站（哔哩哔哩）的播放量已经超过1000万。 除《古剑》外，今年也有多部单机大作曝光或公布最新进展。《影之刃零》、"黑神话"系列新作《黑神 话：钟馗》、网易雷火旗下的《归唐》未来将与玩家见面。 新作已暌违7年 《古剑》诡怪奇谲的设定延续了上海烛龙"古剑奇谭"系列的东方幻想特色。这则据称实机录制的预告片 显示，《古剑》的主角是一名"黄泉司判"，持"生死簿"前往人间，收服亡魂。而主角本身则被强调没 有"魂"。主角持多种武器进行战斗，还可以携带"助手"，如"牛头""马面"。 8月20日，《古剑》登录科隆游戏展开幕之夜。 上海烛龙成立于2007年，旗下产品以叙事和角色塑造见长，世界观大量借鉴中国志怪传说，文字功力为 玩家称道。 2010年7月， ...

以下文章来源于游戏葡萄 ，作者游戏葡萄君 游戏葡萄 . 有前瞻、有判断。投稿与合作：hi@youxiputao.com 一个惊喜。 作者 | 修理 来源 | 游戏葡萄 (ID: youxiputao) 坦白说，这届科隆游戏展的ONL（Op e n i n g Ni g h t Li v e 开幕之夜）真的有些沉闷，甚至 差点让我看睡着了。 不是没有令人期待的大作，只是《羊蹄山之魂》《鬼武者》《忍龙4》《生化危机安魂 曲》这些东西早就被曝光了，真是没有一点惊喜感。 所以最后主持人杰夫宣布活动结束后，现场就有不少人急不可耐地准备离开现场了。随 后杰夫急忙在那吐槽："你们为什么走了？应该留下看这个惊喜。" 而这个所谓的惊喜，就是游戏科学的新作《黑神话：钟馗》。是的，不是网传的《黑神 话：悟空》的DLC，而是全新作品。 我想应该不用我翻译什么叫惊喜了吧。 要知道，在海外游戏展前发布会或者开幕之夜这样的场合中，能被主持人说「On e Mor e Th i ng 」 ， 以 彩 蛋 压 轴 形 式 登 场 的 ， 都 是 绝 对 的 重 量 级 产 品 ， 不 是 《 战 神 》 《 神 秘 海 域》《光环》就是《马里奥 ...

点评：《影之刃零》的动态对灵游坊及其背后的投资方意义重大。若游戏能在年内顺利公布发售日并成 功上线，凭借其独特卖点和前期积累的高人气，有望在全球游戏市场收获可观销量。这不仅能为灵游坊 带来丰厚的收入回报，提升品牌知名度和行业影响力，对于投资方而言，成功的项目也将助力投资回报 率的提升，增强市场对其游戏投资眼光和项目运作能力的认可，带动产业上下游发展。 NO.3《暗区突围》宣布开发全新"丧尸模式" NO.1儒意景秀《代号：足球重启》开启安卓测试招募 8月21日消息，由儒意景秀代理发行的足球模拟经营手游《代号：足球重启》宣布将开启安卓平台测试 招募。此次测试为非付费删档测试，时间跨度从9月10日至9月24日，主要面向体育爱好者以及体育类、 模拟经营类游戏玩家。 点评：从资本市场角度来看，《代号：足球重启》的测试招募对儒意景秀及其母公司中国儒意有着重要 意义。近年来，公司游戏业务已成为重要的业绩增长点。《代号：足球重启》若能成功上线并获得市场 认可，将进一步丰富儒意景秀的游戏产品线，吸引更多用户，提升市场份额，进而推动公司营收增长， 增强资本市场对公司的信心。 NO.2灵游坊《影之刃零》公布新视频 8月21日消息， ...

Core Insights - ChinaJoy remains a significant event in the gaming industry, attracting large crowds and showcasing new products despite some criticisms about its decline over the years [1][2] - The presence of popular Korean Coser Yasal and other influencers highlights the growing trend of integrating cosplay into gaming events, enhancing audience engagement [2][4] - The game "Red Desert" is positioned as a potential breakout hit, showcasing high-quality gameplay and innovative technology [6] - Major companies like Tencent and Sony continue to dominate the event with large booths and popular game titles, indicating their strong market presence [18][19][11] - The increasing focus on AI-driven hardware and immersive experiences reflects a shift in the gaming industry towards technology integration [24][27][30] Group 1 - ChinaJoy has been held for 22 years and remains a key event in the interactive entertainment sector, attracting significant attendance [1] - The event featured long queues for popular games, such as "Shadow Blade Zero," indicating high demand and engagement from attendees [11] - The absence of major players like MiHoYo and Bilibili at this year's event suggests a strategic shift towards hosting their own events [8][9] Group 2 - The participation of Microsoft CEO Phil Spencer at ChinaJoy signifies the event's growing international influence and importance in the gaming market [21][23] - Traditional gaming companies continue to utilize classic marketing strategies, such as stage shows and influencer appearances, to attract crowds [14] - The emergence of AI-driven products and immersive experiences at the event indicates a trend towards blending gaming with advanced technology [24][30]

Group 1 - Sony Interactive Entertainment showcased several domestic AAA games, including "Shadow Blade Zero," "Black Myth: Wukong," and "Lost Soul," which attracted significant attention from players at the event [3] - "Shadow Blade Zero" and "Lost Soul" were particularly popular, with large crowds waiting to try them out [3] Group 2 - The ChinaJoy BTOB business negotiation hall saw a substantial number of overseas buyers and exhibitors registering, indicating a shift towards "high-quality growth" in China's gaming export business [9]

Group 1 - Sony Interactive Entertainment showcased several high-profile domestic AAA games, including "Lost Soul" and "Shadow Blade Zero," which attracted significant attention from players at the event [3] - A large number of players queued to experience the games "Lost Soul" and "Shadow Blade Zero," indicating strong interest and engagement from the gaming community [3] Group 2 - The ChinaJoy BTOB business negotiation hall saw a substantial number of overseas buyers and exhibitors registering, reflecting a trend towards high-quality growth in China's gaming export business [9]

Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, showcasing a variety of domestic games and engaging activities for players [1][4]. Company Highlights - Sony Interactive Entertainment presented 8 domestic games for players to experience at their PlayStation booth, which featured a design that combined traditional elements with gaming innovation [1]. - The action role-playing game "Lost Soul," developed by Shanghai Lingxi Technology and globally published by Sony Interactive Entertainment, is set to launch on August 29 for PS5 and PC, featuring new Chinese-themed levels [1]. Game Showcases - Two additional titles from the "China Star Program" were featured: "Potential Limit" by Suzhou Mysterious Box and "Dawn of the Weaving" by Weaving Journey, both offering unique gameplay experiences [3]. - "Shadow Blade Zero," a dark martial arts-themed action-adventure game developed by Lingyoufang, was also highlighted, where players assume the role of a dying hero facing monsters and uncovering conspiracies [3]. - The booth also showcased three upcoming domestic games: "Star Ash: Candlelight Mountain Sea," "Tracing Light," and "Tang Legend: Pipa Song," each offering distinct gameplay mechanics [3]. Interactive Activities - The PlayStation booth included interactive activities where players could collect stamps and exchange them for prizes, enhancing engagement [4]. - Notable stage events featured game producers from both domestic and international titles, providing insights and exclusive information about their games [5].

Group 1: Event Overview - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) officially opened on August 1, 2025, with the theme "Gathering What You Love" [1] - A total of 743 companies registered for the exhibition, including 237 foreign enterprises from 37 countries and regions [1] - The BTOC interactive entertainment hall featured over 280 companies with a total exhibition area of 110,000 square meters, while the BTOB business negotiation hall had over 460 companies and an area of 25,000 square meters, with foreign companies accounting for 45.2% [1] Group 2: Game Highlights - The domestic single-player game "Shadow Blade Zero" focuses on Chinese martial arts and incorporates elements of steampunk and folk culture, described by players as "martial arts punk" [2] - The game features architectural prototypes from ancient towns and villages in Guangdong, Fujian, Zhejiang, and Hebei, and collaborates with museums to showcase valuable cultural relics [2] - The exhibition also highlighted a game based on Jin Yong's works, utilizing the UE5 engine to recreate classic characters and scenes, aiming to present a rich tapestry of the martial arts world [3] Group 3: AI Integration in Gaming - The event showcased numerous "AI + gaming" innovations, with game exhibitors presenting new works that leverage AI technology [4] - AI applications in the gaming industry have increased from 30%-40% three years ago to around 80% now, significantly shortening development cycles and improving efficiency [5] - The first "Dragon Cup" Global AI Game and Application Innovation Competition was held at ChinaJoy, emphasizing the growing role of AI in gaming [5] Group 4: Industry Impact - ChinaJoy serves as a fixed summer festival for gamers, focusing on games while covering interactive entertainment, technology, and IP, creating a platform for industry participants to discuss trends and innovations [6] - The exhibition attracts global industry players to Shanghai, fostering collaboration opportunities and contributing to the prosperity of the global digital entertainment industry [6]