Core Viewpoint - The article discusses the perception that individuals should not prioritize personal preferences when choosing a vehicle, particularly in the context of the Li Auto brand, and argues that owning a Li Auto vehicle can indeed be enjoyable for individuals [1]. Group 1: Reasons for Perception - Many believe that Li Auto vehicles are not designed for individual use due to the brand's focus on family-oriented marketing and product definitions, which often emphasize larger groups [2]. - Cultural factors in China promote the idea of self-sacrifice for family, leading to a perception that vehicles should cater to family needs rather than individual preferences [2]. Group 2: Product Features and User Experience - The Li Auto L789 model, which has been popular in 2023, emphasizes comfort over driving control, aligning with the notion of sacrificing personal preferences for family needs [3]. - Feedback from users has led to improvements in driving control in the 2024 L789 model and the 2025 L9 model, indicating responsiveness to consumer preferences [3]. - Li Auto's marketing predominantly targets family scenarios, with little emphasis on individual use, reflecting the company's belief that the family market is substantial [3]. Group 3: Advantages of Individual Use - Using a Li Auto vehicle as an individual can provide more convenience, such as the ability to keep more personal items on hand that may not be feasible in a multi-user scenario [4]. - The design of the MEGA model allows for a flat single bed setup, which is more advantageous for individual users compared to the L89 model, which has limitations in this regard [5]. - The placement of cup holders and other features in the MEGA model enhances the experience for individual users, allowing for better organization and accessibility [6][7]. Group 4: Overall Comfort and Utility - For individuals, the ability to prioritize personal needs when packing for trips can lead to a more enjoyable experience, as they can choose items that suit their preferences without compromise [8]. - The comfort level of Li Auto vehicles is highlighted as a significant advantage for individual drivers, making them less fatigued during use compared to competitors [8].