没有乘势而上，就会丧失优势、错失先机，使本能办成的事情也办不成，造成更多前进道路上的障碍和 险阻；不能迎难而上，忽略短板，就会裹足不前，无法实现突破。前行之路上，我们要把乘势而上和迎 难而上统一起来。优势领域要乘势而上以壮实力，短板领域需迎难而上以求突破。在乘势而上中识变应 变求变，协同发力，夯实基础，赢得战略主动；在迎难而上中克难为易，转危为机，抵御冲击，实现系 统性突破和整体性提升。 历史的江河，从不是一泻千里。它既有乘势喧腾的奔涌，也有迎难而上的勇进。几千年来中华民族积淀 的生存智慧、谱写的奋斗史诗，早已将"乘势"与"迎难"熔铸为不可分割的实践辩证法。既乘势而上，也 迎难而上，发扬历史主动精神和历史创造精神，巩固拓展优势、破除瓶颈制约、补强短板弱项，使根基 更稳、韧性更强，我们定能在激烈的国际竞争中赢得战略主动，不断开创中国式现代化建设新局面。 《 人民日报 》（ 2025年11月21日 09 版） (责编：胡永秋、杨光宇) "察势者明，趋势者智。"因时乘势、顺势而为，方能举重若轻、事半功倍。习近平总书记在《关于〈中 共中央关于制定国民经济和社会发展第十五个五年规划的建议〉的说明》中指出，《建议》稿"是 ...

Core Insights - Xiaohongshu has over 300 million monthly active users, serving as a significant platform for food and beverage brands to build a multi-dimensional growth loop, including precise consumer insights, trend forecasting, product innovation, brand value penetration, and long-term business conversion [1][11] - The food and beverage category on Xiaohongshu is experiencing rapid growth, with younger consumers redefining their eating habits and making more rational, content-influenced purchasing decisions [1][2] User Demographics - Xiaohongshu's user base is predominantly young, with over 50% being post-90s and 35% post-00s, primarily located in first- and second-tier cities [2] - Users are diverse, including urban professionals, health-conscious mothers, college students, and outdoor enthusiasts, all of whom are eager to share their lifestyles and experiences [2] Consumer Behavior Trends - There is a noticeable shift from mass following to niche community recognition, with consumers increasingly valuing health and ingredient transparency in their food choices [4][5] - Consumers are integrating health management into their daily lives, leading to a more diverse range of content related to health and quality of life on Xiaohongshu [5] Marketing Strategies - Brands must transition from short-term marketing tactics to deeper user engagement, focusing on understanding and connecting with consumers to create effective communication and conversion pathways [7][9] - Xiaohongshu encourages brands to leverage community-generated trends and content for marketing, enhancing brand visibility and engagement through collaborative marketing efforts [8][11] Emerging Trends in Food and Beverage - The focus is shifting from mere functional satisfaction to emotional experiences, with trends like "drunken late-night snacks" and "stress-relief snacks" gaining popularity [8] - There is a movement from broad consumer appeal to community-specific recognition, with unique cultural values and product preferences emerging within different consumer segments [8] Full-Scale Conversion - Xiaohongshu is enhancing its data connectivity with brands to better analyze consumer profiles and improve business conversion capabilities [9] - The platform supports a seamless transition from online engagement to offline sales through strategic partnerships with retail channels [9][11] Comprehensive Solutions - Xiaohongshu has developed a complete solution for the food and beverage industry, enabling brands to conduct precise marketing and leverage user-generated trends for rapid brand growth [11] - The platform aims to foster genuine interactions among users, which are seen as vital for driving industry progress and achieving sustainable brand growth [11]