乡村网红

Search documents
南农晨读丨稻浪翻滚
Nan Fang Nong Cun Bao· 2025-07-31 01:33
Group 1 - Guangdong Province has launched a training program for 1,000 "rural internet celebrities" to enhance their skills in account operation, live streaming, and short video creation [4][5][6] - The "Hundred Million Project" aims to develop two trillion-level industrial clusters, focusing on modern rural industry systems and the integration of primary, secondary, and tertiary industries [7][9][10] - The green low-carbon industry in Guangdong has reached a scale of 1.1 trillion yuan, playing a significant role in the province's high-quality development and supporting carbon neutrality goals [20][21][23][25] Group 2 - The "Sweet Connection" promotional event for Maoming longan and other local products was held in Shanghai to enhance agricultural cooperation between Guangdong and Shanghai [28][31] - The "Drought-resistant Rice" initiative in Huaiji County has achieved a yield of over 600 kg per mu, showcasing advancements in agricultural technology and practices [32][34] - The establishment of the first "Media+" alliance in Guangdong aims to support the "Hundred Million Project" and enhance the role of mainstream media in rural revitalization efforts [36][38][40]
“数字火种”入乡野:千名乡村网红点燃网络强村引擎
21世纪经济报道· 2025-07-30 11:19
Core Viewpoint - The training program for digital new farmers in Guangdong aims to redefine the value of rural areas by equipping farmers with digital skills, enabling them to effectively market their products and enhance agricultural economics [1][2][9]. Group 1: Training Program Overview - The training program covered 21 cities and aimed to cultivate digital skills among rural residents, emphasizing the importance of visibility for good products rather than just the products themselves [1][5]. - The program targeted various groups, including village leaders, returning youth, and emerging influencers, focusing on practical skills such as mobile photography and live streaming [5][9]. - Feedback from participants indicated that the training was effective and practical, with many expressing that they learned valuable skills that could be immediately applied [5][6]. Group 2: Impact on Rural Economy - The integration of digital skills into rural economies is transforming traditional agricultural practices, with examples of increased sales through online platforms, such as a 20% increase in sales for Xu Wen pineapples [2][5]. - The training has led to the establishment of efficient supply chains, connecting producers directly with consumers, thus enhancing market reach and sales potential [5][10]. - Digital tools are being recognized as fundamental production factors, akin to seeds and fertilizers, reshaping the operational logic of rural economies [2][10]. Group 3: Future Prospects and Community Engagement - The program aims to create a network of digital new farmers who can support each other and drive local economic growth, moving beyond the concept of individual influencers to a more collective approach [9][12]. - Participants are encouraged to become active storytellers of their rural experiences, shifting the narrative from urban-centric views to a more authentic rural perspective [6][10]. - The initiative is part of a broader strategy to integrate digital skills into the rural workforce, with ongoing support from government and market forces to ensure sustainability and growth [9][12].