Group 1 - Guangdong Province has launched a training program for 1,000 "rural internet celebrities" to enhance their skills in account operation, live streaming, and short video creation [4][5][6] - The "Hundred Million Project" aims to develop two trillion-level industrial clusters, focusing on modern rural industry systems and the integration of primary, secondary, and tertiary industries [7][9][10] - The green low-carbon industry in Guangdong has reached a scale of 1.1 trillion yuan, playing a significant role in the province's high-quality development and supporting carbon neutrality goals [20][21][23][25] Group 2 - The "Sweet Connection" promotional event for Maoming longan and other local products was held in Shanghai to enhance agricultural cooperation between Guangdong and Shanghai [28][31] - The "Drought-resistant Rice" initiative in Huaiji County has achieved a yield of over 600 kg per mu, showcasing advancements in agricultural technology and practices [32][34] - The establishment of the first "Media+" alliance in Guangdong aims to support the "Hundred Million Project" and enhance the role of mainstream media in rural revitalization efforts [36][38][40]

Core Viewpoint - The training program for digital new farmers in Guangdong aims to redefine the value of rural areas by equipping farmers with digital skills, enabling them to effectively market their products and enhance agricultural economics [1][2][9]. Group 1: Training Program Overview - The training program covered 21 cities and aimed to cultivate digital skills among rural residents, emphasizing the importance of visibility for good products rather than just the products themselves [1][5]. - The program targeted various groups, including village leaders, returning youth, and emerging influencers, focusing on practical skills such as mobile photography and live streaming [5][9]. - Feedback from participants indicated that the training was effective and practical, with many expressing that they learned valuable skills that could be immediately applied [5][6]. Group 2: Impact on Rural Economy - The integration of digital skills into rural economies is transforming traditional agricultural practices, with examples of increased sales through online platforms, such as a 20% increase in sales for Xu Wen pineapples [2][5]. - The training has led to the establishment of efficient supply chains, connecting producers directly with consumers, thus enhancing market reach and sales potential [5][10]. - Digital tools are being recognized as fundamental production factors, akin to seeds and fertilizers, reshaping the operational logic of rural economies [2][10]. Group 3: Future Prospects and Community Engagement - The program aims to create a network of digital new farmers who can support each other and drive local economic growth, moving beyond the concept of individual influencers to a more collective approach [9][12]. - Participants are encouraged to become active storytellers of their rural experiences, shifting the narrative from urban-centric views to a more authentic rural perspective [6][10]. - The initiative is part of a broader strategy to integrate digital skills into the rural workforce, with ongoing support from government and market forces to ensure sustainability and growth [9][12].

Core Viewpoint - The training program for "rural internet celebrities" in Guangdong aims to cultivate a new generation of digital-savvy agricultural talents to enhance the integration of digital technology in rural economies [2][10][11]. Group 1: Training Program Overview - The training program was jointly organized by the Guangdong Provincial Internet Information Office and the Provincial Department of Agriculture and Rural Affairs, covering all 21 cities in the province with 1,000 participants [2][3]. - The program focused on developing skills in account management, live streaming sales, and short video creation, aiming to build a talent pool that understands technology, operations, and communication [3][4]. Group 2: Impact of Digital Technology - Digital technology has transformed many agricultural products in Guangdong, such as expanding the national market for Xu Wen pineapples through live streaming and reducing planting risks through pre-sale of lychees [5][6]. - The practice in Guangdong demonstrates that digital technology has evolved from a supportive tool to a core variable reshaping agricultural economics [7][8]. Group 3: Challenges and Opportunities - Despite advancements, only one in ten rural areas has a "rural internet celebrity" with digital skills, indicating a significant talent gap [8]. - The "Thousand Digital New Farmers Training" initiative addresses the talent shortage by systematically empowering individuals who are passionate about agriculture [10][11]. Group 4: Long-term Mechanisms and Policies - A long-term mechanism for nurturing and empowering digital talents has been established, supported by the "Six 100" plan and a professional evaluation system [18][19]. - Initiatives like the "Short Video Master-Apprentice Program" in Heyuan and digital new farmer training bases in Shantou reflect the growing momentum of knowledge transfer and community support [20][21]. Group 5: Future Prospects - The training program's conclusion marks the beginning of a larger narrative, with the integration of the "Hundred Thousand Project" and digital initiatives poised to break traditional agricultural constraints and foster urban-rural integration [26][27]. - The shift from "I have to learn" to "I want to learn" signifies a cultural change among new farmers in Guangdong, who are embracing digital empowerment for rural revitalization [28].