Core Viewpoint - China Telecom has launched the "Wings to Prosperity" initiative in Dongguan, aiming to enhance agricultural product sales through digital technology and innovative models, thereby supporting rural revitalization and responding to national policies on agricultural consumption [2][7][11]. Group 1: Initiative Launch - The "Wings to Prosperity" plan was officially launched by China Telecom's Dongguan branch, involving key stakeholders including agricultural associations and local companies [2][3]. - The initiative features the "Fengshengnian Supply Hong Kong Edible Vegetable Gift Box," which is now available on the China Telecom Wings Payment platform [5][24]. Group 2: Digital Integration - The program utilizes a live-streaming sales approach to reach consumers, showcasing the integration of digital technology in agricultural product marketing [6][8]. - The initiative aligns with the national "Implementation Plan for Promoting Agricultural Product Consumption," focusing on optimizing supply and innovating circulation [11][12]. Group 3: Sales Model Innovation - A new "Hall-Store Integration" model has been introduced, combining offline telecom service points with online sales through Wings Payment, creating a seamless purchasing experience [13][14]. - Customers can experience products in-store and order via the Wings Payment app, with options for local pickup or home delivery [15][28]. Group 4: Technology and Collaboration - China Telecom plans to leverage 5G, cloud computing, and big data to enhance agricultural product distribution and sales efficiency [33][35]. - The collaboration aims to address distribution bottlenecks and ensure high-quality agricultural products reach consumers effectively [35][40]. Group 5: Future Plans - The initiative will expand to over 200 telecom service points in Dongguan, enhancing consumer access to quality agricultural products [29]. - Future efforts will include exploring more innovative sales models, such as live-streaming sales, to deepen the integration of agricultural consumption and the digital economy [41][46].

Core Viewpoint - The training program for "rural internet celebrities" in Guangdong aims to cultivate a new generation of digital-savvy agricultural talents to enhance the integration of digital technology in rural economies [2][10][11]. Group 1: Training Program Overview - The training program was jointly organized by the Guangdong Provincial Internet Information Office and the Provincial Department of Agriculture and Rural Affairs, covering all 21 cities in the province with 1,000 participants [2][3]. - The program focused on developing skills in account management, live streaming sales, and short video creation, aiming to build a talent pool that understands technology, operations, and communication [3][4]. Group 2: Impact of Digital Technology - Digital technology has transformed many agricultural products in Guangdong, such as expanding the national market for Xu Wen pineapples through live streaming and reducing planting risks through pre-sale of lychees [5][6]. - The practice in Guangdong demonstrates that digital technology has evolved from a supportive tool to a core variable reshaping agricultural economics [7][8]. Group 3: Challenges and Opportunities - Despite advancements, only one in ten rural areas has a "rural internet celebrity" with digital skills, indicating a significant talent gap [8]. - The "Thousand Digital New Farmers Training" initiative addresses the talent shortage by systematically empowering individuals who are passionate about agriculture [10][11]. Group 4: Long-term Mechanisms and Policies - A long-term mechanism for nurturing and empowering digital talents has been established, supported by the "Six 100" plan and a professional evaluation system [18][19]. - Initiatives like the "Short Video Master-Apprentice Program" in Heyuan and digital new farmer training bases in Shantou reflect the growing momentum of knowledge transfer and community support [20][21]. Group 5: Future Prospects - The training program's conclusion marks the beginning of a larger narrative, with the integration of the "Hundred Thousand Project" and digital initiatives poised to break traditional agricultural constraints and foster urban-rural integration [26][27]. - The shift from "I have to learn" to "I want to learn" signifies a cultural change among new farmers in Guangdong, who are embracing digital empowerment for rural revitalization [28].

Group 1 - The 2025 HYPER eSports Carnival will take place from June 21 to June 22 in Chengdu, integrating eSports, entertainment, and local cultural tourism [1] - The event aims to provide an immersive eSports experience with a focus on fan interaction and brand integration [1] - The carnival is part of the Xinhua News Agency's "Beautiful China, My Hometown" initiative, promoting digital technology to empower rural revitalization [1][4] Group 2 - The event will feature top eSports teams and popular streamers, including EDG, DANK1NG, and various well-known hosts, engaging in fan meet-and-greets [2] - On June 22, professional teams from Chongqing and Beijing will showcase their skills, enhancing fan engagement through special interactions [2] - The carnival will include diverse user experience activities, such as parades and music events, blending eSports with local tourism [3] Group 3 - The "Digital Star Light to Support Rural Revitalization" project will be launched, inviting positive public figures to participate in live streaming and promotional activities [4] - The project aims to enhance the visibility and reputation of rural brands through e-commerce and live broadcasts [4] - The event will also introduce the "eSports Mobile Carnival" as part of the rural sports initiative, promoting the integration of eSports with local economies [4]