Core Insights - The official certified used car market in China has only a 3.1% market share despite over 2 billion yuan investment by SAIC Volkswagen over 22 years, indicating a struggle to transition from the periphery to the center of the used car market [1] - The Chinese automotive market has entered a phase where used cars are central to its development, emphasizing the need for manufacturers to elevate used car business to a strategic level equal to new car sales [3][4] - The used car business is becoming a crucial profit source for dealerships, with over 5% contribution to overall revenue, contrasting with negative profit contributions from new car sales [4] Industry Trends - The used car market is approaching a transaction volume of 20 million units annually, with a significant growth rate of 47.9% for new energy used cars [15] - The industry is experiencing a shift from quantity accumulation to quality enhancement, with a focus on improving the integrity and transparency of transactions [15][16] - The introduction of new policies is accelerating the transformation of the used car market, with a growing emphasis on professional and branded operators [17] Company Strategies - SAIC Volkswagen is restructuring its used car business by integrating various sales channels and enhancing its certification system to improve efficiency and market presence [7] - Lexus has established a comprehensive used car certification and training system, emphasizing direct engagement in the used car market to better understand challenges and support dealers [5] - BMW is encouraging authorized dealers to develop robust used car teams and has invested resources to support long-term planning in the used car sector [6] Financial Insights - The profitability of used car operations is becoming increasingly important, with dealers facing declining margins in new car sales [4][8] - The implementation of financial tools to create high-quality used cars is suggested to alleviate sourcing issues and stabilize market prices [4] - The introduction of vehicle age premium strategies by companies like FAW Toyota aims to enhance brand loyalty and improve trade-in values for customers [8][9] Market Challenges - The used car industry faces challenges such as declining profit margins and a lack of trust due to issues like concealed vehicle conditions and false advertising [16] - The need for improved financial and insurance services is critical to meet the evolving demands of consumers in the used car market [16] - The industry is urged to embrace transformation and focus on building a transparent and trustworthy environment to stimulate consumer confidence in purchasing used cars [16][17]

6月的临沂气温居高不下,二手车交易市场却显得有些"清凉"。一位见证过行业黄金年代的从业者坦言,过 去一辆15万左右的车最高能赚3万元钱,但如今同样价位的车最多赚5000元左右,甚至赔本都得卖。在持续 亏损的压力下,众多二手车商默默离场。对于坚守市场的从业者而言,仍在苦苦探寻破局之道。 文/片主余凤临沂报道 偌大展厅冷冷清清 不少车都是亏本卖 走进临沂市兰山区双岭路与西中环路交叉口的兰华二手车交易市场,曾经熙熙攘攘的场景不复存在。尽 管处于营业时间,但偌大的市场透露出一股冷清。展厅里,前来看车的人屈指可数,商户们有的靠在躺椅上 打盹,有的围在一起喝茶解闷。 "以前行情好,近两年顾客少了很多。""君鑫名车"负责人王先生表示,现在二手车行情不好,以他的店为例, 两年前,一个月能卖五六十辆车,现在一个月只能卖出三十几辆车,相比之前销量缩减近一半。 深耕行业20余年的"中车汇"负责人刘秀传认为,二手车行业暴利的时代已经过去,"现在不少车是亏本卖, 价格一跌再跌,以2018年的奔驰E300为例,去年能卖到20多万元,现在降到14万元都无人问津。" "我的展厅面积算是比较大的,以前一个月能卖近200辆车,现在一个月也就能卖 ...