6月的临沂气温居高不下,二手车交易市场却显得有些"清凉"。一位见证过行业黄金年代的从业者坦言,过 去一辆15万左右的车最高能赚3万元钱,但如今同样价位的车最多赚5000元左右,甚至赔本都得卖。在持续 亏损的压力下,众多二手车商默默离场。对于坚守市场的从业者而言,仍在苦苦探寻破局之道。 文/片主余凤临沂报道 偌大展厅冷冷清清 不少车都是亏本卖 走进临沂市兰山区双岭路与西中环路交叉口的兰华二手车交易市场,曾经熙熙攘攘的场景不复存在。尽 管处于营业时间,但偌大的市场透露出一股冷清。展厅里,前来看车的人屈指可数,商户们有的靠在躺椅上 打盹,有的围在一起喝茶解闷。 "以前行情好,近两年顾客少了很多。""君鑫名车"负责人王先生表示,现在二手车行情不好,以他的店为例, 两年前,一个月能卖五六十辆车,现在一个月只能卖出三十几辆车,相比之前销量缩减近一半。 深耕行业20余年的"中车汇"负责人刘秀传认为,二手车行业暴利的时代已经过去,"现在不少车是亏本卖, 价格一跌再跌,以2018年的奔驰E300为例,去年能卖到20多万元,现在降到14万元都无人问津。" "我的展厅面积算是比较大的,以前一个月能卖近200辆车,现在一个月也就能卖 ...

Core Viewpoint - The article discusses the sales performance and customer demographics of the Volvo EX30, highlighting its appeal to young female buyers and the challenges faced in selling the vehicle in a competitive market [2][17]. Sales Performance - The dealership sold a total of 75 cars last month, with the EX30 performing relatively well, selling 3 units [2]. - The EX30 has a significant commission structure for sales, with a total potential earning of 2,300 yuan per sale [2]. - The dealership has 5 EX30 units in stock, primarily the rear-wheel drive long-range Plus version priced at 219,800 yuan [2]. Customer Demographics - The primary customers for the EX30 are young women, often visiting the dealership while waiting for vehicle maintenance [3]. - Customers tend to have good financial backgrounds, showing a preference for the vehicle's design and safety features, although they are price-sensitive [3][8]. - A notable customer, Ms. Hou, purchased the EX30 as a gift for her father, indicating that existing Volvo owners are likely to consider the brand for new purchases [6]. Customer Feedback - Some customers express concerns about the pricing of the EX30, feeling it does not justify the cost despite being able to afford it [5]. - The EX30's design and safety features are significant selling points, but customers also compare it with other models like the Smart 1, which they find more appealing [14][16]. Competitive Landscape - The EX30 faces stiff competition from other electric vehicles, particularly from brands like Smart and BYD, which are perceived as more desirable by certain customer segments [14][17]. - The sales strategy for the EX30 includes direct sales, but the dealership still manages the invoicing, indicating a hybrid sales approach [10]. Customer Complaints - Customers have raised issues regarding the disparity in trade-in and purchase incentives, feeling that existing Volvo owners receive preferential treatment [21]. - There are complaints about the user interface of the vehicle's central control screen, which some find too rigid and lacking in aesthetic appeal [21][23]. Maintenance and Promotions - The maintenance costs for the EX30 are minimal, primarily involving filter changes, with an estimated cost of around 500 yuan per service [23]. - The dealership offers various promotional incentives, including discounts for trade-ins and additional benefits for existing customers [24].