Group 1 - The China Advertising Association hosted the final review of the China Advertising Industry Awards, known as the Great Wall Award and the Yellow River Award, from October 9 to 11 in Hangzhou, with nearly a hundred expert judges participating [2] - The judging panel included professionals from various sectors of the advertising industry, ensuring a comprehensive evaluation that combines expertise, practicality, and compliance [2] - The Great Wall Award and Yellow River Award received nearly 10,000 entries for the 2025 awards, marking a record high in both scale and quality [2] Group 2 - The Great Wall Award focused on industry trends, with judges emphasizing not only creativity and communication effectiveness but also the innovative directions within the advertising sector [5] - AI technology has emerged as a significant force in advertising, impacting areas such as production, targeted delivery, and copy generation, thus driving the upgrade of commercial advertising [5] - New marketing models, including integrated marketing, interactive marketing, and scenario-based marketing, were also key points of focus during the evaluation process [6]

Core Viewpoint - The core philosophy of "customer-centricity and co-creating value" is essential in the rapidly changing business environment, particularly for enhancing customer satisfaction and driving retail transformation in the context of product homogenization and the rise of online shopping platforms [1][2]. Group 1: Innovative Strategies for Retail Transformation - The company is focusing on creating a new model of "instant retail" to meet consumer demands for speed and convenience, encouraging clients to join major instant retail platforms and implement integrated management of products, orders, inventory, and pricing through digital systems [1][2]. - Emphasizing the importance of product diversity, the company assists clients in optimizing the non-tobacco product structure by introducing new products that meet market demands and enhancing inventory management to ensure rapid product iteration [2]. - The company is building a new ecosystem of "interactive marketing" by collaborating with banks, payment platforms, and brand merchants to create a series of online and offline marketing activities, such as discount coupons and promotional offers, to attract traffic and enhance customer purchasing intentions [2]. Group 2: Client Engagement and Training - The company focuses on updating clients' mindsets, guiding them to embrace changes and continuously learn in order to remain competitive in the evolving retail landscape, facilitating a shift from passive adaptation to proactive leadership in retail transformation [2][3]. - The theme activity "Letting Customers Be More Satisfied, We Are Acting" has opened new avenues for clients in non-tobacco product management and illuminated the path for exploring retail transformation [3].