黄河奖终审现场 长城奖终审现场 作为中国广告业商业广告最高奖，长城奖今年更聚焦行业前沿趋势。评审过程中，专家团不仅关注作品的创意与传播效果，更重点探讨了广告行业的创新方 向——AI技术已在广告制作、精准投放、文案生成等环节崭露头角，成为推动商业广告升级的新生力量；同时，整合营销、互动营销、场景营销等新型营 销模式的实践案例，也成为本次长城奖评审的重要关注点。 10月9日至11日，由中国广告协会主办的中国广告界最高奖项——中国广告业大奖终审工作在杭州华数数字电视产业园圆满落幕。来自全国的近百位评审专 家齐聚一堂，以专业、严谨的态度完成了2025年度长城奖、黄河奖各奖项的最终评选。 本次终审评审团阵容覆盖广告行业全领域，包括广告理论研究者、一线广告公司创意总监、行业大咖、慈善组织代表及市场监管部门广告法专业人士，确保 评审兼具专业性、实践性与合规性。今年长城奖的评委会主席由中国传媒大学教授、学术委员会主任、国家广告研究院院长丁俊杰担任，黄河奖评委会主席 由中国广告协会会长、国际广告协会全球副主席张国华担任。据统计，2025年度长城奖与黄河奖共收到近万份参赛作品及案例，参赛规模与质量均创近年新 高。 ...

Core Viewpoint - The core philosophy of "customer-centricity and co-creating value" is essential in the rapidly changing business environment, particularly for enhancing customer satisfaction and driving retail transformation in the context of product homogenization and the rise of online shopping platforms [1][2]. Group 1: Innovative Strategies for Retail Transformation - The company is focusing on creating a new model of "instant retail" to meet consumer demands for speed and convenience, encouraging clients to join major instant retail platforms and implement integrated management of products, orders, inventory, and pricing through digital systems [1][2]. - Emphasizing the importance of product diversity, the company assists clients in optimizing the non-tobacco product structure by introducing new products that meet market demands and enhancing inventory management to ensure rapid product iteration [2]. - The company is building a new ecosystem of "interactive marketing" by collaborating with banks, payment platforms, and brand merchants to create a series of online and offline marketing activities, such as discount coupons and promotional offers, to attract traffic and enhance customer purchasing intentions [2]. Group 2: Client Engagement and Training - The company focuses on updating clients' mindsets, guiding them to embrace changes and continuously learn in order to remain competitive in the evolving retail landscape, facilitating a shift from passive adaptation to proactive leadership in retail transformation [2][3]. - The theme activity "Letting Customers Be More Satisfied, We Are Acting" has opened new avenues for clients in non-tobacco product management and illuminated the path for exploring retail transformation [3].