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(活力中国调研行)博世高管:对中国市场长期看好 坚定长期投资承诺
Zhong Guo Xin Wen Wang· 2025-09-11 02:13
Core Viewpoint - Bosch maintains a strong long-term commitment to the Chinese market, having invested over 60 billion yuan in the past decade, reflecting its confidence in the region's potential [1][3]. Group 1: Investment and Operations - Bosch operates 65 companies in China, including 10 joint ventures and 55 wholly-owned subsidiaries [3]. - In the previous year, Bosch's sales in China reached 142.7 billion yuan, accounting for nearly 20% of the group's total sales [3]. - Bosch employs over 56,000 people in China, with more than 10,000 engaged in research and development [3]. - The company's R&D expenditure in China was 11.9 billion yuan last year [3]. Group 2: Market Position and Strategy - China is not only a significant sales market for Bosch but also a key production and R&D base, with 35 factories and 26 technology centers [3]. - Over 80% of Bosch's business and workforce in China are concentrated in the Yangtze River Delta region [3]. - The largest business segment for Bosch is smart mobility, which accounts for 62% of the group's sales [3]. Group 3: Technological Innovation - Bosch is a pioneer in the trends of electrification, automation, connectivity, and vehicle electronic architecture [3]. - The company is focusing on key R&D areas in China, including hydrogen fuel cells, smart cockpit platforms, and advanced driver assistance systems [4]. - Bosch collaborates with local partners to develop advanced driving assistance systems, with the latest generation of products undergoing testing in Germany and France [5]. Group 4: Future Outlook - Bosch continues to invest in China, establishing R&D and manufacturing bases for new energy components and autonomous driving in cities like Suzhou and Wuxi [5]. - The growth of the automotive industry in China is seen as a positive signal for Bosch, which aims to engage with various business partners to explore support and service opportunities [5].
活力中国调研行|博世中国:在华深耕近十四载,以创新与信任赋能产业高质量发展
Sou Hu Cai Jing· 2025-09-10 18:10
Core Insights - Bosch has been operating in China for nearly 140 years, focusing on innovation, quality, and trust as its core pillars, prioritizing long-term reputation over short-term profits [2] - In 2024, Bosch's global sales are projected to reach €90.3 billion, with the smart mobility segment accounting for 62% of sales, while China is expected to contribute ¥142.7 billion, representing nearly 20% of total sales [2] - Bosch has established 65 companies in China, employing over 56,000 people, including more than 10,000 in R&D, with a planned R&D expenditure of ¥11.9 billion in 2024 [2] Business Strategy - Bosch views China not only as a sales market but also as a critical production and R&D base, with 35 factories and 26 technology centers, primarily concentrated in the Yangtze River Delta region [3] - The company has invested over ¥60 billion in China over the past decade, emphasizing the strategic decision to locate its headquarters in the Hongqiao area due to its advantageous position and long-term development plans [3] - Bosch is focusing on the automotive sector, with over 80% of its business in China dedicated to this field, investing in electric, automated, and connected vehicle technologies [3] Recent Developments - Bosch has accelerated its investment in China, establishing a core component and autonomous driving R&D base in Suzhou, planning a commercial vehicle park in Wuxi, and initiating a third phase project at its powertrain factory in Taicang [5] - The company has formed strategic partnerships, including collaborations with Horizon Robotics for smart driving technology and Alibaba for AI-driven digital innovation [5] - Bosch is supporting Chinese automakers in their transition to electric vehicles by providing essential components and assisting with compliance and localization for overseas expansion [5]