Core Viewpoint - The promotion of "Xianpin Lychee" from Suixi County aims to penetrate the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the fruit's unique qualities and boosting local economic development through innovative marketing strategies [3][5][49]. Group 1: Product and Market Development - The "Xianpin Lychee" is characterized by its early maturity, sweetness, and health benefits, being rich in selenium, which appeals to health-conscious consumers [9][11]. - Suixi County has a lychee planting area of 100,000 acres, with an expected production of over 35,000 tons by 2025, positioning it as a leading supplier in the lychee market [15][14]. - The county's lychee is marketed as being available 15 days earlier than other regions, allowing it to capture market opportunities effectively [14]. Group 2: Marketing and Sales Strategies - The county has implemented a comprehensive marketing strategy, including online promotions through platforms like Xiaohongshu, which has significantly increased brand awareness and consumer engagement [22][30]. - As of now, the pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, accounting for nearly 30% of the total expected production, with pre-sale revenue approaching 100 million yuan [35]. - The price for lychee at the farm gate has increased by 20% year-on-year, indicating strong demand and market interest [36]. Group 3: Cultural and Community Engagement - The event included cultural elements, such as the auction of ancient lychee trees, with proceeds directed towards public welfare, highlighting the community's commitment to social responsibility [43]. - The integration of cultural tourism with lychee farming is being promoted, creating a unique experience for visitors and enhancing the local tourism sector [44]. - The support from Yuexiu District has been crucial in facilitating marketing efforts and connecting local farmers with broader markets [48][50].

Core Viewpoint - The event on May 15 marked the launch of the 2025 Guangdong Suixi (Wutang) Xianpin Lychee Harvesting Activity and the "Hundred Million Project" Cultural Tourism Week, aiming to promote the Guangdong lychee brand and enhance its market presence [1] Group 1: Event Highlights - The event featured activities such as the auction of lychee picking rights, the unveiling of the Xiaohongshu Village, live streaming sales, and the appointment of brand ambassadors to boost the Guangdong lychee brand [1] - The lychee planting area in Zhanjiang is approximately 400,000 acres, with an expected yield of over 260,000 tons this year, benefiting from unique geographical advantages [1] Group 2: Marketing and Sales Strategies - Suixi County has established the first "Xiaohongshu Village" in the province, integrating local resources and promoting the "Xianpin Lychee" brand through social media marketing [2] - The county aims to enhance the sales channels and brand recognition of "Xianpin Lychee" through a combination of government guidance, enterprise participation, and community engagement [2][3] Group 3: Production and Pre-Sales Data - The pre-sale volume of lychees has exceeded 4,500 tons, accounting for nearly 30% of the total expected yield, with pre-sale revenue approaching 100 million yuan [5] - The average purchase price for lychee has increased by 2 yuan compared to the same period last year, indicating a positive market trend [4] Group 4: Future Development Plans - The Guangdong Provincial Agricultural and Rural Affairs Department emphasizes the need for proactive marketing strategies to enhance lychee sales and develop new products and consumption scenarios [5] - The local government is focused on integrating media and e-commerce platforms to expand the marketing reach of Guangdong lychee, aiming for high-quality industry development [5]