Core Viewpoint - The article highlights the efforts of various support teams in Guangdong to enhance the sales of lychees through innovative marketing strategies, technology integration, and community engagement, aiming to address the challenges posed by a bumper harvest and ensure farmers' economic benefits [10][11][110]. Group 1: Sales Enhancement Strategies - Support teams have transformed local fruit orchards into live streaming venues to expand the online sales channels for lychees [4][43]. - The establishment of cold chain processing centers and the introduction of AI sorting technology have improved the quality and marketability of lychees, allowing for higher prices and reduced waste [5][35][38]. - Collaborative efforts with local farmers and technology experts have led to significant improvements in lychee quality and yield, with some areas reporting production increases of up to 30% [10][21][29]. Group 2: Community and Cultural Integration - Various support teams have initiated cultural and tourism projects, such as music festivals and art collaborations, to promote lychee brands and enhance consumer engagement [96][100]. - The integration of cultural elements into marketing strategies has helped create unique brand identities for local lychee varieties, boosting their appeal in both domestic and international markets [97][101]. Group 3: Technological Innovations - The implementation of cold chain logistics has enabled lychees to reach high-end international markets, significantly increasing cross-province order volumes by 200% [38]. - AI sorting systems have been introduced to ensure quality control, allowing for premium pricing on high-quality lychees [35][36]. Group 4: Economic Impact - The combined efforts of support teams have resulted in substantial sales figures, with some live streaming events selling over 25,000 pounds of lychees in just three hours, generating sales of 420,000 yuan [57]. - Overall, the initiatives have led to a significant increase in lychee sales across Guangdong, with reports indicating that approximately 80% of the expected harvest has already been sold [100][110].

Core Viewpoint - The Chinese lychee industry is experiencing a significant decline in production for 2024, with a total output of 1.7279 million tons, a year-on-year decrease of 47%. However, favorable climatic conditions and good flowering rates in early 2025 are expected to lead to a substantial recovery in production, projected to reach 3.6504 million tons, an increase of 111.26% year-on-year [1][18]. Industry Overview - Lychee is a subtropical fruit tree that thrives in warm, humid environments and is sensitive to frost. The main cultivation areas in China are located between latitudes 18-29 degrees north, with Guangdong being the largest production region, followed by Fujian, Guangxi, and Hainan [1][3][19]. - The lychee industry has undergone three development phases since the establishment of New China: recovery (1952-1980), rapid expansion (1981-1998), and transformation and upgrading (1999-present) [10]. Production and Yield - The lychee production in China for 2024 is significantly impacted by climatic conditions, with Guangdong's output dropping to 876,400 tons, a decrease of 51.01% year-on-year. The expected production for 2025 is projected to be 2.0626 million tons in Guangdong, 1.1451 million tons in Guangxi, and 184,000 tons in Hainan [19][24]. - The average flowering rates for major early and mid-late varieties are reported at 90.00% and 88.50%, respectively, indicating a strong foundation for the upcoming harvest [1][18]. Market Dynamics - The lychee industry is characterized by a diverse enterprise landscape, with key players including Guangdong Zhongli Agriculture Group and Shenzhen Baiguoyuan, which dominate the market through export trade and retail networks [26][28]. - The lychee supply chain encompasses seedling cultivation, agricultural inputs, planting management, processing, and sales, with a growing emphasis on cold chain logistics and deep processing [14][16]. Policy and Support - Recent government policies aim to promote the standardization and scaling of the lychee industry, including initiatives for rural income enhancement and agricultural brand cultivation [11][13]. - The establishment of technology systems and innovation in logistics and preservation methods are crucial for enhancing the competitiveness of the lychee industry [8][32]. Future Trends - The industry is expected to focus on variety optimization and quality enhancement, with a shift towards high-quality, storage-resistant varieties to meet consumer demands [32]. - Climate adaptability in planting practices and risk management strategies will be increasingly important to mitigate the impacts of extreme weather on production [33]. - The diversification of consumption markets and international expansion will be key growth areas, with an emphasis on processed products and new retail channels [34].

Core Viewpoint - The article highlights the successful implementation of a three-pronged strategy involving consumption assistance, technological empowerment, and brand development to modernize the lychee industry in Maonan District, particularly in Yangjiao Town, contributing to rural revitalization and economic growth [6][7][8]. Group 1: Lychee Production and Yield - In 2025, Yangjiao Town is expected to harvest 34,500 acres of lychee, with 468 ancient lychee trees yielding a significant output [3][4]. - The total lychee production in the town is approximately 13,500 tons, accounting for 51% of the lychee output in Maonan District [4]. Group 2: Technological Empowerment - The local work team has implemented smart management for 343 ancient lychee trees, utilizing pest control systems and a 5G irrigation system to enhance fruit-bearing rates [15][16]. - The team plans to continue providing standardized production training and protective development guidance for lychee farmers to improve quality and efficiency [18][19]. Group 3: Sales and Marketing Initiatives - The work team has collaborated with local government to create customized procurement plans for lychee, promoting a "purchase instead of assistance" model [24]. - Agreements have been signed with various organizations to include Yangjiao lychee in employee welfare purchasing systems, significantly expanding the consumer base [25][26]. - The sales initiatives have generated over 388,500 yuan in revenue, alleviating sales pressure on farmers and effectively increasing their income [29].

Core Insights - The 2025 China Farmers' Harvest Festival for lychee has commenced in Ling Shan, Guangxi, showcasing deep-processed products and expanding sales channels for fresh lychee [1] - This year is a significant production year for lychee, with an estimated planting area of 7.52 million acres and a total output expected to reach 3.45 million tons, doubling year-on-year [1] - The lychee industry in China has a long history and is the largest in the world, with a total output value exceeding 30 billion yuan, contributing significantly to farmers' income [2] Group 1: Production and Market Dynamics - The main lychee varieties contributing to the increased production include Feizixiao, Guiwei, Baitangying, and Nuomici [1] - The price of lychee has decreased during the concentrated harvest period due to ample market supply, with purchase prices for Feizixiao ranging from 5.7 to 12.5 yuan per kilogram and Baitangying from 4.5 to 13.8 yuan per kilogram in May [1] - The overall market price for lychee is expected to remain stable throughout the year, with improvements in production quality and efficiency in the supply chain [1] Group 2: Industry Development - The lychee industry is experiencing a transformation towards regional layout, cluster development, and specialized production, becoming a key pillar for local economies [2] - Efforts are being made to establish ecological parks, standard gardens, and high-yield gardens to enhance production efficiency [2] - Regional public brands and landmark products such as Ling Shan lychee, Gaozhou lychee, and Hejiang lychee have been developed to promote the industry [2]

今年夏天，一颗小小的荔枝在小红书上掀起了一场消费风潮。 从南北网友关于"妃子笑是否被南方人嫌弃"的有趣讨论，到炭烤荔枝、荔枝特饮等隐藏吃法的花样刷屏，再到果 核水培、果壳风铃的生活美学分享，荔枝已从时令水果蝶变为一种文化现象。 小红书数据显示，近一个月来，小红书"荔枝"相关搜索量同比去年激增59%，相关话题总曝光量突破27亿次，更 是直接拉动了荔枝在小红书平台上的需求与销量。这场"荔枝风潮"的背后，是小红书作为内容社区的独特种草力 ——通过真实分享激发消费需求，通过精准匹配连接供需两端。 今年3月起，广东乌塘镇党委书记带领300多名荔农集体入驻小红书，6月，买手深入茂名产地直播溯源；用户则 从"被种草"到主动求购，毫不吝啬地为高品质荔枝买单。 小红书上的这股"荔枝风"正在成为观察新消费趋势的生动样本。 南北网友在荔枝品种上进行"对账"。 "也不是不吃，但最好吃还是桂味""我觉得糯米糍最好吃""仙进奉好吃，就是有点贵"——一众IP地址显示为广东 的用户在笔记评论区开始为自己喜爱的品种"代言"，也正是这番热闹的交流，才让不少北方网友发现原来荔枝的 品种如此繁多，而不是只有"妃子笑"。 据悉，6月以来，"荔枝"相关 ...

"一骑红尘妃子笑，无人知是荔枝来。"在热播剧《长安的荔枝》中，"荔枝使"李善德为完成任务，不惜动用大唐驿站的极限运力，才将岭南的 鲜荔在几日内送至长安。如今，剧中的运输距离，在现实中早已不是难题。我国是全球最大的荔枝生产国，仅广东的产量就占了全世界三成以 上。现在正是广东荔枝的产收旺季。荔枝"南货北卖"热销全国的同时，出口也迎来爆发式增长。 东莞首次将新鲜荔枝以C2C模式发往国外 这是5月底的一天。早上9点，广东东莞黄江镇的某荔枝园里已是一片繁忙。果场工作人员和快递小哥正在以"联合团队作战"的方式，对新鲜采 摘的荔枝进行快速挑拣。荔枝园负责人陈霞难掩兴奋之情，因为这是他们经营果园以来第一票发往国外的荔枝，也是东莞第一次将新鲜荔枝以 C2C模式发往国外。 经过挑拣后的荔枝马上原地装箱，随即搬运上早已守候在一旁的专业物流运输车。上午10点，物流运输车驶出果园直奔机场。荔枝从采摘到上 飞机，仅在半天内完成，并将于次日送达新加坡客人手中。记者了解到，刚刚上市的妃子笑荔枝，保鲜时间仅两天左右，为了实现"次日达"， 快递公司会派遣人员到果园驻点，并向海关提前预申报，从清关到荔枝落地、派送都有专门的人员保障。 住进"休眠舱 ...

齐鲁晚报.齐鲁壹点史安琪见习记者亓子悦卢立洋 "一骑红尘妃子笑，无人知是荔枝来。"唐代诗人杜牧笔下的荔枝曾是宫廷贡品，而今济南市民的果盘 里，荔枝已从"奢侈品"变成了平价水果。今年夏季，济南市场的荔枝价格"大跳水"，妃子笑、白糖罂等 品种荔枝零售价低至5-6元/斤，市民直呼实现"荔枝自由"。 荔枝价格"腰斩" 批发商日售千余件 在历下区大润发超市，妃子笑荔枝的促销价仅6.9元/斤，相比上市初期的20多元/斤，降幅约70%。超市 生鲜区工作人员介绍，今年荔枝销量总体向好，没有出现往年"卖不掉"的现象。而且，今年荔枝价格比 往年便宜不少，销量明显增加，"不少顾客一买就是好几斤，尤其是周末更为火爆"。 济南堤口果品批发市场一家水果店店长介绍，今年荔枝从4月份开始上市，一直能持续到7月份。"我们 所售荔枝主要来自海南和广东，一天能卖1500到2000件，每件7斤左右。"店长表示，由于供应充足，批 发价也比往年低了一些。 在燕山社区农贸市场，水果摊主老张的摊位上摆满了妃子笑、白糖罂等荔枝。"今年荔枝批发价比往年 便宜得多，但销量特别好，尤其是白糖罂，一天能卖上千斤。"老张说，"以前荔枝贵，很多人舍不得 买，现在价格降了 ...

Core Insights - The price of lychee has significantly dropped this year due to a combination of factors, including increased production and market demand fluctuations [4][6] - The average daily supply of lychee is currently 40 tons, with wholesale prices for the "Feizixiao" variety ranging from 5 to 5.5 yuan per pound, and "Baitangying" from 5.5 to 6.5 yuan per pound [1][3] - The overall trend in the fruit market this summer is characterized by price reductions, with lychee prices falling dramatically compared to previous years [3][4] Market Dynamics - The lychee market has experienced a price drop of approximately 70% compared to the beginning of May, with wholesale prices for "Feizixiao" previously exceeding 10 yuan per pound [1][3] - The increase in supply is attributed to favorable weather conditions in major production areas such as Hainan and Guangdong, leading to a bumper harvest [4][5] - The short shelf life of lychee has resulted in increased transportation and storage costs, prompting wholesalers to lower prices to expedite sales [4][5] Consumer Behavior - There has been a notable increase in the sales volume of lychee, with daily sales rising from over 100 boxes to more than 300 boxes due to lower prices [3] - Online sales data indicates a 25.4% year-on-year increase in lychee sales on platforms like Taobao, driven by price reductions and increased production [3][8] - Consumers are becoming more discerning, leading to a wider variety of fruit options available in markets, with different price points for lychee based on quality [6][7] Export Opportunities - The export market for lychee is expanding, with significant sales to regions including Europe, the Middle East, Southeast Asia, and South America [8][9] - Varieties such as "Feizixiao" and "Heiye" are favored for export due to their thicker skin and better preservation qualities [9] - In Dubai, fresh lychee from Guangdong is being sold at premium prices, indicating strong demand in international markets [11]

据苏州发布， 南环桥市场监测数据显示，当前市场荔枝日均到货量40吨，妃子笑批发价格 在每斤5到5.5元，白糖罂批发价格在每斤5.5到6.5元。妃子笑和白糖罂等主力品种较5月上 市初期暴跌70%左右。 一位经营多年荔枝生意的批发商介绍，"价格跌得太厉害了，非常受欢迎，日销量从100余 箱跃升至300多箱。往年这时候妃子笑批发价在10多块一斤，如今已经降到5元多了，有些 品质稍欠佳的甚至更低。" 南环桥市场水果交易区负责人介绍今年荔枝价格的罕见"跳水"，是多重因素叠加的结果。 首先，荔枝每年的价格都会因产量及市场需求变化而波动，今年我国荔枝主要产区风调雨 顺，迎来久违的大丰收。特别是海南、广东等地，挂果率远超预期，产量激增，市场供应量 爆发式增长。 其次，荔枝保鲜期极短，素有"一日色变、二日香变、三日味变"之说，面对汹涌而来的巨 大供应量，运输、仓储和损耗成本陡增，为尽快出货，避免更大损失，批发商不得不竞相降 价。 第三，夏季水果品种日益丰富，消费者面对琳琅满目的选择变得更加理性，进一步促使荔枝 降价。 作为中国荔枝核心产区，广东荔枝交出了亮眼的"产业答卷"——广东荔枝的种植面积常年 稳定在400万亩左右，种植面 ...

今年是荔枝丰收年，现在正是广东荔枝的产收旺季。荔枝"南货北卖"热销全国的同时，海外 市场也在不断扩大，荔枝出口迎来爆发式增长。 1 科技锁鲜 空运助力 甜蜜荔枝"四季可期" 记者了解到，"妃子笑"和"黑叶"这两种荔枝因为果皮较厚、易于保鲜，一直是出口荔枝的主 打品类。而如今，在锁鲜技术和航空运输的助力下，一些比较娇贵的品种也顺利销到海外。 2 广东荔枝迪拜热卖 鲜甜多汁供不应求 目前，我国的荔枝远销欧美、中东、东南亚、南美洲等市场。在阿联酋迪拜的一家华人超市 里，八百公斤左右的荔枝，两天之内就能销售一 空。 温超集团蔬果采购负责人 周强： 广东茂名高州盛产白糖罂荔枝，这里是中国最传统、最原始 的荔枝种植区域， 也是中国地理标志性产品之一。 我们为了保证它的新鲜度，从采摘到迪拜 的运送时间，总体不超过48小时。 白糖罂是广东省品质优良的早熟荔枝品种，口感脆爽多汁，高甜少酸，使其在国际众多荔枝 优势产区中脱颖而出。 消费者： 很好吃，很甜，水分也非常多。而且现在在做促销，从中国过来的话，能吃到广东 的荔枝觉得很不错。 品质好，自然不愁销路。在阿联酋迪拜，一箱1.5公斤的白糖罂售价在99迪拉姆，约合194元 人民币 ...