Core Viewpoint - The article highlights the significance of Nanshan lychee as a cultural symbol and economic driver in Guangdong, particularly in Shenzhen, where it has evolved from a local specialty to a major cultural and tourism asset, supported by innovative marketing and logistics strategies [1][7]. Group 1: Economic Impact - Nanshan lychee has become a representative "cultural card" for the region, contributing to the "sweet economy" of Guangdong's economic hub [1][5]. - The planting area for Nanshan lychee has reached 22,500 acres, with an expected total yield of nearly 5,000 tons this year [2]. - The launch of the 2025 Nanshan Lychee Tourism Consumption Season aims to enhance local tourism and consumption, integrating various cultural and recreational activities [5][6]. Group 2: Quality and Recognition - Nanshan lychee was the first lychee product in China to receive national geographical indication protection, emphasizing its quality and uniqueness [2][7]. - The lychee is characterized by high kernel rate and soluble solid content, making it a premium product compared to other regions [7]. Group 3: Logistics and Distribution - The rapid development of logistics has enabled Nanshan lychee to be delivered quickly across the country and internationally, with services like "express delivery" to overseas markets [3][6]. - SF Express has established dedicated collection points and increased air routes to facilitate the distribution of Nanshan lychee, ensuring freshness and timely delivery [3]. Group 4: Cultural Integration - Nanshan has launched various "lychee+" themed tourism routes, combining agriculture with sports, technology, and culture to create a comprehensive tourism experience [5][6]. - Events such as music concerts, educational programs, and light shows centered around lychee are planned to enhance community engagement and promote local culture [6][7]. Group 5: Future Development - The district is focusing on enhancing the added value of lychee through deep processing, including products like dried lychee, lychee wine, and health supplements [7]. - The aim is to transform Nanshan lychee from a seasonal product into a year-round commodity, thereby increasing farmers' income and sustaining economic growth [7].

Core Viewpoint - The promotion of "Xianpin Lychee" from Suixi County aims to penetrate the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the fruit's unique qualities and boosting local economic development through innovative marketing strategies [3][5][49]. Group 1: Product and Market Development - The "Xianpin Lychee" is characterized by its early maturity, sweetness, and health benefits, being rich in selenium, which appeals to health-conscious consumers [9][11]. - Suixi County has a lychee planting area of 100,000 acres, with an expected production of over 35,000 tons by 2025, positioning it as a leading supplier in the lychee market [15][14]. - The county's lychee is marketed as being available 15 days earlier than other regions, allowing it to capture market opportunities effectively [14]. Group 2: Marketing and Sales Strategies - The county has implemented a comprehensive marketing strategy, including online promotions through platforms like Xiaohongshu, which has significantly increased brand awareness and consumer engagement [22][30]. - As of now, the pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, accounting for nearly 30% of the total expected production, with pre-sale revenue approaching 100 million yuan [35]. - The price for lychee at the farm gate has increased by 20% year-on-year, indicating strong demand and market interest [36]. Group 3: Cultural and Community Engagement - The event included cultural elements, such as the auction of ancient lychee trees, with proceeds directed towards public welfare, highlighting the community's commitment to social responsibility [43]. - The integration of cultural tourism with lychee farming is being promoted, creating a unique experience for visitors and enhancing the local tourism sector [44]. - The support from Yuexiu District has been crucial in facilitating marketing efforts and connecting local farmers with broader markets [48][50].

Core Viewpoint - The lychee harvest season in Zhongshan, Guangdong, is in full swing, with a focus on the "May Red" variety, which is highly sought after due to its quality and taste [2][5][6]. Group 1: Lychee Production and Varieties - Zhongshan has approximately 10,000 acres dedicated to lychee cultivation, with the "May Red" variety being the most prominent, accounting for over 90% of the local production [2][6][7]. - Other varieties such as "Feizixiao," "Guiwei," and "Nuomici" will follow in maturity, extending the fresh fruit supply until early July [3][5]. - The "May Red" lychee is known for its thick flesh, high sweetness, and strong aroma, making it a favorite among consumers [6][7]. Group 2: Economic Impact and Tourism - The peak harvesting period has led to a price of approximately 10 yuan per pound for "May Red" lychee, driving local economic activity [4][6]. - The "Lychee+" tourism initiative in the Minzhong Street area has attracted visitors from regions such as Guangzhou, Shenzhen, and Hong Kong, boosting local dining and accommodation sectors [7][8]. Group 3: Agricultural Practices and Innovations - In the Nalang area, lychee cultivation covers about 4,500 acres, with improved planting techniques and organic fertilizers resulting in high-quality fruit [11][12][30]. - Farmers are adopting premium cultivation methods, focusing on organic fertilizers to enhance the taste and quality of the lychees, with most of the produce sold locally [30][31]. - The Zhongshan Agricultural and Rural Bureau emphasizes quality control during the lychee harvest, implementing pest control and green prevention technologies to enhance industry competitiveness [33][34].