Core Insights - WeChat has launched a new version that allows users to directly publish articles or graphic content through the app, enhancing user engagement and content creation capabilities [1][4][8] Group 1: User Engagement - The new feature aims to increase user stickiness by providing a more convenient way for users to create and share content, which is essential for maintaining user interest and activity on the platform [11] - As of December 31, 2024, WeChat and WeChat combined had 1.385 billion monthly active accounts, a year-on-year increase of 3%, while QQ's mobile terminal accounts decreased by 5% [12] - The daily active users of video accounts reached approximately 600 million in 2024, with a growth of over 30% to around 820 million by the first quarter of 2025, indicating a strong demand for content creation [12] Group 2: Product Innovation - The introduction of the article publishing feature represents a micro-innovation in WeChat's product offerings, which is crucial for maintaining relevance in a competitive market [13] - Continuous updates and iterations of the app are necessary to meet user demands and enhance core functionalities, reflecting the operational capabilities of the WeChat team [13][14] - The new feature, while still basic, facilitates quicker content updates for creators, showcasing the importance of user feedback in product development [13]