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中经评论:小城味道何以引来大流量
Jing Ji Ri Bao· 2025-12-10 00:07
Core Insights - The city of Guangde has recently gained significant attention, with local businesses experiencing high demand and long queues, indicating a surge in tourism and consumer interest [1][2] - Guangde's rise can be attributed to a series of strategic events and initiatives aimed at promoting local culture and tourism, which have successfully created new consumption scenarios [2][3] - The city's success is also linked to its geographical advantages and strong economic foundation, allowing for substantial investments in infrastructure and tourism promotion [3][4] Summary by Sections Tourism and Local Economy - Guangde has seen a dramatic increase in visitors, with local attractions and businesses overwhelmed by demand, exemplified by long queues for popular items [1] - The local government and businesses have actively engaged in promoting the city through various events, including cultural festivals and competitions, which have attracted tourists and enhanced local engagement [2][3] Strategic Initiatives - The city launched a "Double Hundred, Double Thousand" initiative aimed at increasing online visibility and engagement, targeting significant social media interactions and the development of local influencers [3] - Guangde's strategic focus on industrial development has positioned it well economically, enabling investments in tourism infrastructure and events that enhance its appeal [3][4] Urban Development and Governance - The city's approach combines long-term economic planning with proactive event management and effective urban governance, creating a sustainable model for attracting visitors and enhancing local culture [4] - Guangde's experience reflects broader trends in China's economic shift towards consumption and service-driven growth, emphasizing the importance of visibility and engagement in urban competitiveness [4]
小城味道何以引来大流量
Jing Ji Ri Bao· 2025-12-09 22:46
Core Insights - The rise of Guande represents a vivid practice of internet thinking in urban governance, outlining a path for small and medium-sized cities to break through by leveraging industrial strength, location advantages, proactive event planning, and solid city management to attract traffic [1][4] Group 1: Urban Development and Strategy - Guande has seen a surge in popularity, with long queues for local delicacies and a significant increase in visitors, indicating a successful strategy in urban tourism and local engagement [1][2] - The city has organized numerous events throughout the year, such as the Hu-Wan (Guande) Health and Leisure Promotion Conference and various competitions, which have created new consumption scenarios and engaged the local population [3][4] - Guande's strategic location at the intersection of three provinces (Jiangsu, Zhejiang, and Anhui) has facilitated its appeal, particularly attracting self-driving tourists from Zhejiang [3][4] Group 2: Economic and Industrial Strength - Guande has a strong industrial base, ranking second in the province for the number of large-scale industrial enterprises, which supports its ability to invest in infrastructure and cultural events [4] - The city has committed to maintaining high standards in food safety and customer service, ensuring a trustworthy environment for visitors [4] Group 3: Broader Implications and Future Outlook - The phenomenon in Guande reflects a broader trend in China's economic shift towards consumption and service-driven growth, as well as a move towards more refined and humanized social governance [4][5] - The ongoing competition among cities in the attention economy suggests that future successful cities will be those that quietly strengthen their internal capabilities while genuinely engaging with their communities [5]