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中经评论:小城味道何以引来大流量
Jing Ji Ri Bao· 2025-12-10 00:07
Core Insights - The city of Guangde has recently gained significant attention, with local businesses experiencing high demand and long queues, indicating a surge in tourism and consumer interest [1][2] - Guangde's rise can be attributed to a series of strategic events and initiatives aimed at promoting local culture and tourism, which have successfully created new consumption scenarios [2][3] - The city's success is also linked to its geographical advantages and strong economic foundation, allowing for substantial investments in infrastructure and tourism promotion [3][4] Summary by Sections Tourism and Local Economy - Guangde has seen a dramatic increase in visitors, with local attractions and businesses overwhelmed by demand, exemplified by long queues for popular items [1] - The local government and businesses have actively engaged in promoting the city through various events, including cultural festivals and competitions, which have attracted tourists and enhanced local engagement [2][3] Strategic Initiatives - The city launched a "Double Hundred, Double Thousand" initiative aimed at increasing online visibility and engagement, targeting significant social media interactions and the development of local influencers [3] - Guangde's strategic focus on industrial development has positioned it well economically, enabling investments in tourism infrastructure and events that enhance its appeal [3][4] Urban Development and Governance - The city's approach combines long-term economic planning with proactive event management and effective urban governance, creating a sustainable model for attracting visitors and enhancing local culture [4] - Guangde's experience reflects broader trends in China's economic shift towards consumption and service-driven growth, emphasizing the importance of visibility and engagement in urban competitiveness [4]
小城味道何以引来大流量
Jing Ji Ri Bao· 2025-12-09 22:46
广德出圈,是一次互联网思维在城市治理中的生动实践。它勾勒出一条中小城市在当下破局的路径:既 需要产业底气与区位优势作为依托,也需要主动策划的事件和传播作为引擎,更要依靠扎实的城市治理 与真诚的待客之道来承接流量。 广德炖锅一座难求,卡旺卡奶茶排号5000多位,詹记桃酥的售货员夹货夹子抡得不得闲、排队的顾客依 然挤满了门店……近期,安徽小城广德热度直线飙升,"广德三件套"在社交媒体刷屏,整个小城比过年 时候人还多。 这是又一个淄博、"尔滨"、天水冒出来了。 如果要用一首歌来形容广德人民此刻的心情,那大概是"广德的天是明朗的天,广德的人民好喜 欢"。"最帅交警"上街了、文旅局长出镜了,停车场免费开放了,免费旅游车、流动咖啡车迅速到位 了。市民还端出了家里做的蒿子馍馍、锅巴、煮笋干送给游客,餐饮协会也连忙倡议"不涨价、不宰 客、不做预制菜,不好吃不要钱"。 热闹归热闹,但从淄博开始,这些操作全国人民都看了好几轮了。我们更想知道,这次为啥是广德? 为了被看见,今年以来,广德市举办了沪皖(广德)康养旅居推介会、刘定海大舞台、广德铁立方超级 铁人三项赛、长三角网络歌手大赛、天元钓技大武台总决赛、广德群星演唱会等多场活动, ...