Core Insights - The "Guangde Trio" consisting of local stews, Kawan Kawa milk tea, and Zhanji peach crisps has gained immense popularity, attracting over 5 million visitors to Guangde, Anhui, since November, making it a top destination in the Yangtze River Delta during the New Year holiday [1][2][3] Group 1: Popularity and Sales Performance - Kawan Kawa sold over 20,000 cups of milk tea on December 20, breaking the Guinness World Record for the most drinks sold in 12 hours at a single store [1][10] - Zhanji's sales on New Year's Day reached 363,104 peach crisps, also setting a Guinness World Record for the same time frame [1][12] - The average daily customer reception at stew restaurants reached 3,000 tables before the New Year [1] Group 2: Market Dynamics and Consumer Behavior - The "Guangde Trio" represents a shift in travel preferences from traditional tourist attractions to local culinary experiences, stimulating the local economy and energizing e-commerce and group buying [2][16] - The influx of visitors is largely from nearby cities like Shanghai, Hangzhou, and Nanjing, which account for 68% of the tourist demographic [6][10] - Local businesses have adapted by offering free parking and public transport, while restaurants committed to not raising prices or using pre-made dishes [9][10] Group 3: Brand and Product Appeal - Kawan Kawa and Zhanji are well-established regional brands in Anhui, known for their local flavors and customer-centric services, which have contributed to their popularity [10][15] - The "Guangde Trio" is characterized by its affordability and local authenticity, appealing to consumers seeking genuine culinary experiences [9][15] - The combination of stew, milk tea, and peach crisps has been organically selected by the market as a desirable dining experience [9][15] Group 4: Economic Impact and New Opportunities - The popularity of the "Guangde Trio" has created new business opportunities in live-streaming e-commerce, group buying, and local agricultural products [16][17] - Local agricultural products have seen increased sales through partnerships with restaurants and online platforms, enhancing their visibility and market reach [17] - Entrepreneurs are leveraging the trend by offering services such as queue management and travel planning, capitalizing on the surge in tourism [18][20] Group 5: Long-term Sustainability Challenges - The challenge remains for Guangde to convert this short-term influx of visitors into sustainable economic growth beyond the initial hype [21]

Core Viewpoint - The article highlights the rising popularity of Guangde City as a weekend getaway for workers from Jiangsu, Zhejiang, and Shanghai, driven by its unique local cuisine and cultural offerings, particularly the "Guangde Three-piece Set" consisting of tea, peach crisp, and stewed pot dishes [5][10][12]. Group 1: Weekend Travel Trends - Workers from Jiangsu, Zhejiang, and Shanghai are increasingly choosing Guangde City for weekend trips, shifting from traditional activities like hiking and city walks to exploring this small city known for its vibrant local culture [5][9]. - Guangde's strategic location in the Yangtze River Delta allows for easy access, with travel times of approximately 1.5 hours by high-speed train from Shanghai and 2 hours by car from Nanjing [6][8]. Group 2: Visitor Statistics - During the week of November 24 to 30, Guangde received an average of over 50,000 visitors per day, with weekend numbers exceeding 100,000, totaling 573,500 visitors, surpassing the city's resident population [11]. - The hashtag related to Guangde has garnered over 3 billion views on short video platforms, indicating significant online engagement and interest [12]. Group 3: Local Cuisine and Experience - The "Guangde Three-piece Set" has become a popular culinary attraction, featuring local specialties like tea, peach crisp, and stewed pot dishes, which are well-suited for short trips [14][20]. - Dining in Guangde is characterized by affordability, with an average meal cost of around 80 yuan, allowing visitors to enjoy hearty meals without the pressure of high expenses typical in larger cities [24]. Group 4: Tourism Infrastructure and Support - Guangde has implemented various measures to enhance the visitor experience, including free parking for out-of-town vehicles, flexible law enforcement for minor traffic violations, and the establishment of a dedicated bus line for the "Guangde Three-piece Set" [27][28]. - Local volunteers and tourism staff actively assist visitors, providing amenities such as hot water and seating while promoting local culture and cuisine [30][34]. Group 5: Cultural and Recreational Offerings - Guangde is not only known for its food but also for its cultural heritage, with attractions like the Tianshou Temple Tower and the Guangde Museum, which provide insights into the city's history [39]. - The city hosts events like the "Stewed Pot Grand Competition," which draws food enthusiasts and contributes to its reputation as a culinary destination [36]. Group 6: Future Prospects - Guangde's appeal as a weekend destination is expected to grow, with its combination of accessible travel, local cuisine, and cultural experiences making it an attractive option for urban dwellers seeking relaxation and enjoyment [40].

Core Insights - The article highlights the rising popularity of Guangde City as a weekend getaway for residents of Jiangsu, Zhejiang, and Shanghai, driven by its accessibility and local culinary offerings [1][3][4]. Transportation and Accessibility - Guangde is strategically located at the geometric center of the Yangtze River Delta, with a 1.5-hour high-speed train ride from Shanghai and a 2-hour drive from Nanjing [1][3]. - The city is within a 2-hour travel radius for many cities in the region, making it an ideal destination for short trips [1]. Tourism Statistics - From November 24 to 30, Guangde received an average of over 50,000 visitors per day during the week, with weekend numbers exceeding 100,000, totaling 573,500 visitors, surpassing the local resident population [4]. - The hashtag Guangde has garnered over 3 billion views on short video platforms, indicating significant online engagement [4]. Culinary Attractions - The "Guangde Three-piece Set," consisting of Kawan Kawa milk tea, Zhanji peach crisp, and Guangde stew pot, has become a popular culinary highlight for visitors [4][7]. - The local stew pot, referred to as "guozi" or "dunbo luzi," is a staple dish that attracts tourists, especially during colder months [7][10]. Visitor Experience - The experience of dining in Guangde is characterized by a casual and lively atmosphere, where visitors can enjoy hearty meals at affordable prices, typically around 80 yuan per person [10][11]. - The city has implemented various measures to enhance the visitor experience, including free parking for out-of-town vehicles and volunteer assistance for tourists [12][14]. Cultural and Recreational Offerings - Guangde is recognized as the "Hometown of Chinese Stew Pots" and hosts monthly culinary competitions to attract food enthusiasts [18]. - The city offers a range of cultural and recreational activities, including visits to historical sites, natural landscapes, and local delicacies, making it a versatile destination for relaxation and exploration [18][19].

Core Insights - The city of Guangde has recently gained significant attention, with local businesses experiencing high demand and long queues, indicating a surge in tourism and consumer interest [1][2] - Guangde's rise can be attributed to a series of strategic events and initiatives aimed at promoting local culture and tourism, which have successfully created new consumption scenarios [2][3] - The city's success is also linked to its geographical advantages and strong economic foundation, allowing for substantial investments in infrastructure and tourism promotion [3][4] Summary by Sections Tourism and Local Economy - Guangde has seen a dramatic increase in visitors, with local attractions and businesses overwhelmed by demand, exemplified by long queues for popular items [1] - The local government and businesses have actively engaged in promoting the city through various events, including cultural festivals and competitions, which have attracted tourists and enhanced local engagement [2][3] Strategic Initiatives - The city launched a "Double Hundred, Double Thousand" initiative aimed at increasing online visibility and engagement, targeting significant social media interactions and the development of local influencers [3] - Guangde's strategic focus on industrial development has positioned it well economically, enabling investments in tourism infrastructure and events that enhance its appeal [3][4] Urban Development and Governance - The city's approach combines long-term economic planning with proactive event management and effective urban governance, creating a sustainable model for attracting visitors and enhancing local culture [4] - Guangde's experience reflects broader trends in China's economic shift towards consumption and service-driven growth, emphasizing the importance of visibility and engagement in urban competitiveness [4]

Core Insights - The rise of Guande represents a vivid practice of internet thinking in urban governance, outlining a path for small and medium-sized cities to break through by leveraging industrial strength, location advantages, proactive event planning, and solid city management to attract traffic [1][4] Group 1: Urban Development and Strategy - Guande has seen a surge in popularity, with long queues for local delicacies and a significant increase in visitors, indicating a successful strategy in urban tourism and local engagement [1][2] - The city has organized numerous events throughout the year, such as the Hu-Wan (Guande) Health and Leisure Promotion Conference and various competitions, which have created new consumption scenarios and engaged the local population [3][4] - Guande's strategic location at the intersection of three provinces (Jiangsu, Zhejiang, and Anhui) has facilitated its appeal, particularly attracting self-driving tourists from Zhejiang [3][4] Group 2: Economic and Industrial Strength - Guande has a strong industrial base, ranking second in the province for the number of large-scale industrial enterprises, which supports its ability to invest in infrastructure and cultural events [4] - The city has committed to maintaining high standards in food safety and customer service, ensuring a trustworthy environment for visitors [4] Group 3: Broader Implications and Future Outlook - The phenomenon in Guande reflects a broader trend in China's economic shift towards consumption and service-driven growth, as well as a move towards more refined and humanized social governance [4][5] - The ongoing competition among cities in the attention economy suggests that future successful cities will be those that quietly strengthen their internal capabilities while genuinely engaging with their communities [5]

Core Viewpoint - Various regions are implementing multiple measures to cultivate new consumption scenarios and promote the "first launch economy," injecting new momentum into economic development [1] Group 1: New Consumption Scenarios - The "Guangde Three-piece Set," consisting of stewed pot, milk tea, and peach crisp, has gained popularity, attracting a large number of tourists from the Yangtze River Delta, with 573,500 visitors recorded in the past week, a year-on-year increase of 33.65% [3] - Guangde, located at the intersection of Jiangsu, Zhejiang, and Anhui provinces, has leveraged the opening of the Hu-Su-Hu high-speed railway to enhance its appeal, launching special activities and providing free parking and bus services to meet the consumption needs of young consumers [5] Group 2: Promotion of First Launch Economy - Dalian has transformed its former electronics market into an immersive consumption space centered around "trendy play culture," integrating e-sports, anime themes, and smart technology, with over 1,000 promotional events held this year and 133 million yuan in consumption vouchers distributed to boost consumer activity [7] - Chengdu has seen the establishment of over 710 first stores this year, with more than 280 events such as first exhibitions and performances held. The city plans to establish 6,500 first stores and 100 economic landmark projects by the end of 2027 to continuously release consumption potential and enhance urban competitiveness [9]

Core Insights - The city of Guangde in Anhui has gained significant attention online, with over 500,000 passing tourists in the past week, marking a year-on-year increase of over 30% [1][11] - The popularity is largely attributed to the "Guangde Three-piece Set," which includes stews, milk tea, and peach crisps, drawing visitors from various provinces [1][11] Group 1 - The stew restaurants on Yingchun Street are experiencing high demand, with long queues of tourists eager to try the local flavors [3][5] - The food street is bustling with activity, primarily attracting customers from outside the province, indicating a strong interest in local cuisine [5] - The milk tea and peach crisp shops are also thriving, with long lines forming before opening hours, showcasing the popularity of these products [7] Group 2 - The online topic of "Guangde Three-piece Set" reached 1.15 billion views from November 24 to 30, highlighting its viral status [11] - The total number of tourists passing through Guangde reached 573,500 in the past week, reflecting a 33.65% increase compared to the previous year [11]

Group 1 - The "Guangde Three-piece Set" consisting of "Guangde Stew Pot, Kawan Kawa Milk Tea, and Zhanji Peach Crisp" has gained significant popularity, attracting tourists from the Shanghai, Jiangsu, and Zhejiang regions, leading to a surge in cross-province consumption [2] - As of December 3, the total number of existing cultural and tourism-related enterprises in China reached 123,500, with 29.66% located in the East China region [3] - The registration of cultural and tourism-related enterprises has shown a notable increase in 2023, with a total of 20,000 new registrations, marking a year-on-year growth of 52.93%, the highest growth rate in nearly a decade [4] Group 2 - In 2023, the registration of cultural and tourism-related enterprises has been concentrated in third-tier and new first-tier cities, accounting for 22.7% and 20.89% respectively [5] - The registration volume for the first eleven months of this year reached 18,500, remaining relatively stable compared to the same period last year [4]

Core Insights - The city of Guangde, located at the intersection of Anhui, Zhejiang, and Jiangsu provinces, has seen a surge in tourism, attracting over 570,000 visitors in the past week, a year-on-year increase of 33.65% [8][2] - The popularity of Guangde's "three-piece set" consisting of stews, milk tea, and peach crisps has driven this influx of tourists, with many visitors traveling from nearby cities [2][6] Group 1: Tourism Surge - Guangde's food scene, particularly the stew restaurants on Yingchun Street, has become a major attraction, with long queues of visitors eager to experience local flavors [2][4] - The "three-piece set" has gained significant online traction, with the related topic receiving 1.15 billion views on the internet from November 24 to 30 [8] - The majority of tourists are from the Yangtze River Delta region, with a notable presence of vehicles from Huzhou, Suzhou, and Hangzhou [9][11] Group 2: Geographic and Economic Factors - Guangde's strategic location as the geometric center of the Yangtze River Delta facilitates easy access for tourists, with travel times of about two hours by car and one hour by high-speed train [9][11] - The city's offerings align with current tourism trends such as "micro-vacations" and "reverse urbanization," providing a cost-effective alternative to larger cities [11] Group 3: Local Culture and Marketing - The local culture emphasizes the enjoyment of stews, which are integral to celebrations and gatherings, enhancing the appeal of Guangde's culinary offerings [13] - Innovative marketing strategies, including live streaming events, have significantly increased the visibility of Guangde's food scene, with viewership growing from millions to tens of millions [15] Group 4: Visitor Retention Strategies - To convert the temporary surge in visitors into long-term growth, Guangde is implementing strategies such as creating tourist maps that highlight local attractions and dining options [18][20] - The city has opened multiple free parking lots and established a dedicated bus service to facilitate tourist movement between attractions [20][22] - Additional initiatives include offering free admission to key attractions until the end of the year and developing immersive consumer experiences targeted at younger demographics [24][26]

Core Insights - Anhui Guangde has successfully developed a unique culinary trio of stewed pot, milk tea, and peach crisp, significantly boosting local tourism and consumption [1] - The total number of tourists passing through Guangde reached 573,500 last week, representing an increase of over 33% compared to the same period last year [1] Group 1: Tourism Growth - The influx of tourists has led to a dramatic increase in business for local restaurants, with some stewed pot establishments reporting a 4-5 times increase in daily customer volume, serving over 600 guests per day [3] - The popularity of the "Guangde Trio" has prompted visitors to purchase large quantities of local delicacies, with one tourist buying 24 cups of milk tea to take home [4] Group 2: Local Initiatives - Guangde city has created a hand-drawn tourist map to enhance visitor experiences, aiming to transition from one-day visits to more immersive tourism [4] - Local government officials are focused on revitalizing the brand and further exploring the cultural significance behind the "trio," with plans to maintain its popularity over time [4]