以下文章来源于九行Travel ，作者牧羊 九行Travel . 新周刊旗下文旅生活媒体，与你『行遍九州，探索世界』。 江浙沪打工人的周末新去处。 文 ｜ 牧羊 编辑 ｜ 曾宝气 来源｜ 九行Travel（ID：jiuxing_neweekly） 封面来源 ｜ 视觉中国 习惯周末出门好好款待自己的江浙沪打工人，往往把 徒步、攀岩、 city walk 作为周末首选。但在过去的这两周里，大家不约而同地将周末游的导航目 的地切换成了 " 广德市 "。 安徽宣城市广德市地处长三角的几何中心，是安徽唯一同时毗邻苏浙两省的县级市。以它为圆心，长三角地区的许多城市都在 2 小时交通圈内。 最近的广德，只能用 "人山人海"来形容。（图 / 网络截图） 从上海南站出发，高铁 1.5 小时直达广德南站 ； 从南京自驾，两小时左右就能闻到炖锅香 ； 更别提走在路上随处可见的浙 E 车牌，毕竟从湖州开车到 广德，只要 1 小时。 不远不近，刚好 适配周末短途游， 厌倦了精致 bistro 和预制菜 的打工人 ，开始集体奔赴这个 烟火气十足 的皖南小城。 江浙沪集体狂欢， 广德到底有谁在啊？ 为自己做周末计划的沪苏浙 皖人，最近估计 ...

从上海南站出发，高铁1.5小时直达广德南站；从南京自驾，两小时左右就能闻到炖锅香；更别提走在路上随处可见的浙E车牌，毕竟从湖州开车到广德， 只要1小时。 从上海南站出发，高铁1.5小时直达广德南站；从南京自驾，两小时左右就能闻到炖锅香；更别提走在路上随处可见的浙E车牌，毕竟从湖州开车到广德， 只要1小时。 不远不近，刚好适配周末短途游，厌倦了精致bistro和预制菜的打工人，开始集体奔赴这个烟火气十足的皖南小城。 习惯周末出门好好款待自己的江浙沪打工人，往往把徒步、攀岩、city walk作为周末首选。但在过去的这两周里，大家不约而同地将周末游的导航目的地 切换成了"广德市"。 安徽宣城市广德市地处长三角的几何中心，是安徽唯一同时毗邻苏浙两省的县级市。以它为圆心，长三角地区的许多城市都在2小时交通圈内。 最近的广德，只能用"人山人海"来形容。（图/小红书截图） 奶茶、桃酥和炖锅组成了"广德三件套"。（图/小红书截图） 不知哪位网友首先将这三样食物搭起来 的 ， 它们 意外地与短途旅行十分适配。 下高铁第一件事，就是打车直奔迎春街吃炖锅。不管春夏秋冬，只要广德人上桌吃饭，炖锅都是必不可少的主角。 不远不近，刚好 ...

01 最近，老家安徽广德的95后妹子林林一直在朋友圈狂晒"三件套"：热气腾腾的炖锅、排长队的卡旺卡奶茶，还有必须限购的詹 记桃酥。 如果不关注文旅热榜，你很难想象这座皖浙苏交界的小城有多疯，过去一周，超50万人次涌入，硬生生把这原本平平无奇的组 合买成了现象级爆款。 林林的配文也不再是以前那种精致的松弛感，不是吐槽排队断腿，就是凡尔赛自己终于抢到最后一份虎皮芋泥。 看她鸡血满满，我却好奇这个之前满嘴赋能、闭环的北京某互联网大厂公关，怎么突然回了老家？ 私信一问，林林回得干脆，称自己早就不在大厂卷了，"本来回老家想多歇歇，结果这两天广德不是突然火了吗？流量都喂到嘴 边了，直接原地出道。" 然后她开始细数自己在闲鱼上的保姆级定制小生意。 我听完之后总结就是代排队、代买单、代受气。比如，游客还没下高铁，林林这奶茶已经买好了，连政府刚推出的免费城区巴 士、竹乡画廊巴士和咖啡巴士，她都给客人规划好怎么坐最省力。 | 餐饮品牌 | 面值 | 交易形式 | | --- | --- | --- | | come wonka/卡旺卡 | 30元 | 代下单 | 林林的原话是，"我以前在大厂是给媒体老师画饼，现在是给游客买饼。" ...

Core Insights - The city of Guangde has recently gained significant attention, with local businesses experiencing high demand and long queues, indicating a surge in tourism and consumer interest [1][2] - Guangde's rise can be attributed to a series of strategic events and initiatives aimed at promoting local culture and tourism, which have successfully created new consumption scenarios [2][3] - The city's success is also linked to its geographical advantages and strong economic foundation, allowing for substantial investments in infrastructure and tourism promotion [3][4] Summary by Sections Tourism and Local Economy - Guangde has seen a dramatic increase in visitors, with local attractions and businesses overwhelmed by demand, exemplified by long queues for popular items [1] - The local government and businesses have actively engaged in promoting the city through various events, including cultural festivals and competitions, which have attracted tourists and enhanced local engagement [2][3] Strategic Initiatives - The city launched a "Double Hundred, Double Thousand" initiative aimed at increasing online visibility and engagement, targeting significant social media interactions and the development of local influencers [3] - Guangde's strategic focus on industrial development has positioned it well economically, enabling investments in tourism infrastructure and events that enhance its appeal [3][4] Urban Development and Governance - The city's approach combines long-term economic planning with proactive event management and effective urban governance, creating a sustainable model for attracting visitors and enhancing local culture [4] - Guangde's experience reflects broader trends in China's economic shift towards consumption and service-driven growth, emphasizing the importance of visibility and engagement in urban competitiveness [4]

广德出圈，是一次互联网思维在城市治理中的生动实践。它勾勒出一条中小城市在当下破局的路径：既 需要产业底气与区位优势作为依托，也需要主动策划的事件和传播作为引擎，更要依靠扎实的城市治理 与真诚的待客之道来承接流量。 广德炖锅一座难求，卡旺卡奶茶排号5000多位，詹记桃酥的售货员夹货夹子抡得不得闲、排队的顾客依 然挤满了门店……近期，安徽小城广德热度直线飙升，"广德三件套"在社交媒体刷屏，整个小城比过年 时候人还多。 这是又一个淄博、"尔滨"、天水冒出来了。 如果要用一首歌来形容广德人民此刻的心情，那大概是"广德的天是明朗的天，广德的人民好喜 欢"。"最帅交警"上街了、文旅局长出镜了，停车场免费开放了，免费旅游车、流动咖啡车迅速到位 了。市民还端出了家里做的蒿子馍馍、锅巴、煮笋干送给游客，餐饮协会也连忙倡议"不涨价、不宰 客、不做预制菜，不好吃不要钱"。 热闹归热闹，但从淄博开始，这些操作全国人民都看了好几轮了。我们更想知道，这次为啥是广德？ 为了被看见，今年以来，广德市举办了沪皖（广德）康养旅居推介会、刘定海大舞台、广德铁立方超级 铁人三项赛、长三角网络歌手大赛、天元钓技大武台总决赛、广德群星演唱会等多场活动， ...

中新网评：数字时代，本土特色是最硬的流量密码 中新网北京12月4日电(记者 袁秀月)上世纪70年代，艺术家安迪·沃霍尔曾对未来做出预言，每个人都可 能在15分钟内出名。如今，这一预言也可以应用到城市上：数字时代，每座城市都有机会迎来自己的高 光时刻。 也许这座城市的规模并不大，也不是传统的旅游热门地，甚至有点冷门，但只要它有具备辨识度的本土 特色，有充满人情味的城市魅力，能提供足够的情绪价值和体验感，就可能借助社交媒体火出圈。从淄 博烧烤、"尔滨"冰雪旅游到天水麻辣烫，再到最近的"广德三件套"，莫不如此。 正如有人这样分析广德爆火的密码，不只是因为"炖锅＋卡旺卡奶茶＋詹记桃酥"三件单品，还因为它们 击中了人们对于地道风物和松弛生活方式的向往。 炖锅代表了广德乃至整个宣城地区的饮食特色，奶茶是当地年轻人熟悉的味道，桃酥则是当地的"老字 号"。它们并非人为硬凑而成，而是当地人普通生活的一部分。正因为够有特色、够真实、够接地气， 才意外成为一种新的文旅现象。 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使 ...

（原标题：大批游客打卡"广德三件套"，今年文旅相关企业已注册超1.8万家） 3、今年新注册企业多分布在三线、新一线城市 近日，安徽广德"三件套"在网络上爆火，吸引不少沪苏浙地区游客涌入，掀起了跨省消费热潮。广德市 位于安徽省东南部。近日，"广德炖锅、卡旺卡奶茶、詹记桃酥"，被网友称为"广德三件套"组合，在网 络上爆火出圈，炖锅店、桃酥店门口要排队，奶茶店刚开门就能接到大量订单。值得一提的是，安徽省 广德市交通部门于11月30日推出免费城区巴士、竹乡画廊巴士和咖啡巴士"交通三件套"，精准承接流 量。 企查查数据显示，从城市能级分布方面，今年以来新注册的文旅相关企业企业，多分布在三线城市、新 一线城市，分别占比22.7%、20.89%。 流量以截然不同的方式叩响城市的大门，文旅成为承接城市发展的流量入口，为城市更新注入持续活 力，推动多产业跨界融合创新。 企查查数据显示，截至12月3日，国内文旅相关企业现存量达12.35万家，主要分布在华东地区，占比达 29.66%。其次为分布在西南地区、华中地区的相关企业，分别占比17.79%、16.18%。 2、今年已注册超1.8万家相关企业 企查查数据显示，注册量方面，20 ...

Core Insights - The article highlights the rising popularity of the "Guangde Three-Piece Set" consisting of Guangde stewed pot, Kawan Kawa milk tea, and Zhanji peach crisp, which has gained significant attention on social media with over 1.15 billion views [3][4] - Guangde has become a popular short-trip destination in the Yangtze River Delta, attracting tourists from various regions due to its geographical advantages and improved transportation infrastructure [4][5] Summary by Sections Popularity and Impact - The "Guangde Three-Piece Set" has led to a surge in local tourism, with long queues at restaurants and rapid sales growth, such as a 150% increase in sales for Zhanji peach crisp [3][4] - Guangde's location at the intersection of Jiangsu, Zhejiang, and Anhui provinces makes it a key node in the Yangtze River Delta, enhancing its appeal as a travel destination [4][5] Transportation and Accessibility - The completion of the commercial railway and the G50 highway has significantly reduced travel time to Guangde, making it accessible within 2 hours from major cities like Shanghai, Hangzhou, and Nanjing [3][4] Economic and Cultural Development - The local government is actively working to capitalize on the increased attention, focusing on sustainable tourism and enhancing the city's image to support economic growth [5][6] - The shift in consumer behavior towards experiential and emotional consumption is noted, with a growing demand for unique local experiences rather than just sightseeing [5][6] Future Prospects - The article emphasizes the importance of maintaining the momentum gained from the "Three-Piece Set" phenomenon to boost local economy, tourism, and cultural development [5][6]

Core Viewpoint - The "Guangde Three-Piece Set," a combination of three local delicacies from Guangde City, Anhui Province, has gained significant popularity online, leading to a surge in related concept stocks, which have seen continuous price increases [1][8]. Company Performance - Tongqinglou's stock rose by 10.01%, closing at 24.07 yuan, with a market capitalization of 6.258 billion yuan [3][4]. - Hebai Group's stock increased by 5.42%, closing at 7.97 yuan, with a market capitalization of 6.216 billion yuan [4][11]. - Hengxin Life's stock rose by 4.84%, closing at 47.65 yuan, with a market capitalization of 7.047 billion yuan [4][14]. Market Trends - The popularity of the "Guangde Three-Piece Set" has led to long queues at local food establishments, with reports of customers waiting up to half an hour for a cup of Kawan Kawa milk tea, with lines extending several hundred meters [7][14]. - The Kawan Kawa chain reportedly sells over 5,000 cups of milk tea daily, necessitating the temporary closure of some stores in Hefei to redirect staff to Guangde [14]. - The local government has introduced free bus services to enhance accessibility and accommodate the influx of visitors [14].

Core Insights - The "Guangde Three-piece Set" has gained significant popularity, with over 1.15 billion views online, making Guangde a hot destination for short trips in the Yangtze River Delta region [1][2] - The local government and businesses are actively working to capitalize on this surge in interest to enhance the city's image and economic development [3] Group 1: Popularity and Impact - The "Guangde Three-piece Set," consisting of Guangde stews, Kawan Kawa milk tea, and Zhanji peach crisps, has become a viral sensation, leading to long queues and increased sales, with a 150% rise in sales for Zhanji peach crisps [1][2] - Guangde's geographical location at the intersection of three provinces (Anhui, Jiangsu, and Zhejiang) and its improved transportation infrastructure, including high-speed rail, have significantly expanded its tourist base [1][2] Group 2: Government and Business Response - The local government is implementing measures such as free buses and parking for visitors to manage the influx of tourists and ensure a positive experience [2][3] - Guangde's city officials emphasize the importance of maintaining the momentum of this popularity to support various sectors, including tourism, investment, and cultural development [3] Group 3: Changing Consumer Preferences - There is a noticeable shift in consumer behavior towards experiential and emotional consumption, with a growing demand for unique and local experiences rather than just traditional sightseeing [4] - Younger travelers are increasingly seeking out less mainstream, more distinctive travel experiences that allow them to engage with local culture and daily life [4]