■"夯实文化软实力 积极履责显担当" 系列专题报道 在全面建设社会主义现代化国家新征程的关键时期，党的二十届四中全会对金融高质量发展作出重要部 署，中国特色金融文化正成为推动金融机构行稳致远的内在力量。"十五五"规划建议也指出，要扎实推 进文化强国建设。作为扎根西部的国有上市券商，西部证券深刻把握"五要五不"核心要义，将文化建设 融入发展战略、经营管理和服务体系，走出了一条以文化软实力提升服务实体经济质效的特色路径。 西部证券党委书记、董事长徐朝晖日前在接受中国证券报记者专访时表示，公司以"诚信、专业、规 范、创新"为核心价值观，推动中国特色金融文化内化于心、外化于行，在服务国家战略、支持实体经 济中展现责任担当，为金融强国建设贡献西部力量。 筑牢高质量发展价值根基 在徐朝晖看来，文化是金融行业稳健发展的根本支撑。中国特色金融文化既汲取中华优秀传统金融智慧 的养分，又立足新时代金融工作的使命任务，为金融机构"为何发展、为谁服务"提供了根本遵循。 "践行'五要五不'，不仅是证券行业守住风险底线的立身之本，更是提升服务实体经济质效的必然选 择。"徐朝晖表示，西部证券将"诚实守信、以义取利、稳健审慎、守正创新、依法 ...

在全面建设社会主义现代化国家新征程的关键时期，党的二十届四中全会对金融高质量发展作出重要部 署，中国特色金融文化正成为推动金融机构行稳致远的内在力量。"十五五"规划建议也指出，要扎实推 进文化强国建设。作为扎根西部的国有上市券商，西部证券（002673）深刻把握"五要五不"核心要义， 将文化建设融入发展战略、经营管理和服务体系，走出了一条以文化软实力提升服务实体经济质效的特 色路径。 西部证券党委书记、董事长徐朝晖日前在接受中国证券报记者专访时表示，公司以"诚信、专业、规 范、创新"为核心价值观，推动中国特色金融文化内化于心、外化于行，在服务国家战略、支持实体经 济中展现责任担当，为金融强国建设贡献西部力量。 ● 本报记者 徐昭 刘英杰 筑牢高质量发展价值根基 "践行'五要五不'，不仅是证券行业守住风险底线的立身之本，更是提升服务实体经济质效的必然选 择。"徐朝晖表示，西部证券将"诚实守信、以义取利、稳健审慎、守正创新、依法合规"的理念全面融 入公司治理，通过制度建设、教育培训和考核激励，推动文化从理念认同转化为行动自觉。 在践行"以义取利"方面，西部证券构建了立体化帮扶长效机制。近年来，公司拨付自有资金50 ...

在全面建设社会主义现代化国家新征程的关键时期，党的二十届四中全会对金融高质量发展作出重要部 署，中国特色金融文化正成为推动金融机构行稳致远的内在力量。"十五五"规划建议也指出，要扎实推 进文化强国建设。作为扎根西部的国有上市券商，西部证券深刻把握"五要五不"核心要义，将文化建设 融入发展战略、经营管理和服务体系，走出了一条以文化软实力提升服务实体经济质效的特色路径。 西部证券党委书记、董事长徐朝晖日前在接受中国证券报记者专访时表示，公司以"诚信、专业、规 范、创新"为核心价值观，推动中国特色金融文化内化于心、外化于行，在服务国家战略、支持实体经 济中展现责任担当，为金融强国建设贡献西部力量。 在徐朝晖看来，文化是金融行业稳健发展的根本支撑。中国特色金融文化既汲取中华优秀传统金融智慧 的养分，又立足新时代金融工作的使命任务，为金融机构"为何发展、为谁服务"提供了根本遵循。 "践行'五要五不'，不仅是证券行业守住风险底线的立身之本，更是提升服务实体经济质效的必然选 择。"徐朝晖表示，西部证券将"诚实守信、以义取利、稳健审慎、守正创新、依法合规"的理念全面融 入公司治理，通过制度建设、教育培训和考核激励，推动文化从 ...

Core Viewpoint - The article emphasizes the importance of cultivating a distinctive Chinese financial culture to promote high-quality development in the financial sector, highlighting the "Five Musts and Five Must Nots" as essential principles for the industry [1]. Group 1: Integrity and Responsibility - Integrity is fundamental to the public fund industry, serving as the foundation for sustainable capital markets. The industry must prioritize investor interests and adhere to fiduciary duties [2]. - Since its establishment in 2016, the company has integrated integrity into all aspects of investment management, customer service, and product innovation, fostering a trustworthy environment [2]. Group 2: Balancing Ethics and Profit - The company believes that ethical considerations and profit are not mutually exclusive, advocating for a value-oriented approach that aligns company interests with those of clients [3]. - The governance structure encourages long-term decision-making, focusing on both short-term and long-term benefits while optimizing investment portfolios to support the real economy [3]. Group 3: Risk Management - Risk prevention is a perpetual theme in finance, necessitating a balance between development and safety to avoid systemic risks [4]. - The company enhances its risk management capabilities through advanced technology and rigorous analysis, ensuring that risk considerations are integrated throughout the investment process [4]. Group 4: Innovation and Practicality - Innovation is vital for the financial sector, but it must be grounded in serving the real economy to avoid detachment from core principles [6]. - The company promotes practical innovation by supporting national strategies and developing products that meet evolving investor needs while enhancing investor protection [6]. Group 5: Compliance and Value Creation - Compliance is the cornerstone of industry survival and development, with the company emphasizing a culture of compliance and integrity [7]. - The company integrates party leadership into its governance and operational strategies, fostering a cohesive approach to compliance and cultural development [7].

Group 1 - The core theme of the forum is "Traditional Culture and Modern Finance," focusing on how traditional culture can creatively transform and empower modern financial development [1] - The forum discusses three subtopics: "Integrity and Trustworthiness in Cultivating Modern Financial Value Systems through Traditional Culture," "Innovating to Shape New Advantages in Financial Services for the Real Economy," and "Legal Compliance in Building a New Order for Modern Financial Development," all rooted in traditional cultural wisdom [2][3] - The integration of traditional culture with Marxist principles and specific financial practices in China is emphasized as essential for the creative transformation and innovative development of traditional culture [3] Group 2 - The "Five Musts and Five Must Nots" proposed by General Secretary Xi Jinping are highlighted as key principles for cultivating Chinese financial culture, emphasizing integrity, prudence, and legal compliance [4][5] - The necessity of incorporating the "Five Musts and Five Must Nots" into financial education and practice is stressed, with a call for a deep theoretical understanding to ensure effective implementation [5] - The importance of traditional culture in shaping financial ethics and talent development is underscored, with a focus on enhancing high-quality human capital [3][4] Group 3 - The rapid development of financial technology, particularly AI, presents both opportunities and challenges for the financial industry, making the concept of "Guarding Integrity and Innovating" crucial [6][7] - The need for academic evaluation of AI's benefits and risks is emphasized, along with the importance of adapting financial education to meet the demands of the AI era [6][7] - The commitment of Shandong University of Finance and Economics to AI-driven talent cultivation and the integration of traditional culture into financial practices is highlighted, showcasing their proactive approach in these areas [7]