Core Insights - JD's discount shopping brand "Jingxi Self-operated" reported a tenfold increase in transaction volume by 2025, attracting 150 million new users to JD [1] - The brand aims to create a healthy business ecosystem by connecting factories directly with consumers, eliminating unnecessary intermediaries [1][2] - Jingxi Self-operated currently serves 370 million users and links to 260 industrial belts, with plans to stabilize sales for 500,000 factories and create 5 million jobs in the next three years [1][3] Business Strategy - Jingxi Self-operated focuses on reducing costs by eliminating middlemen, allowing high-quality products to reach consumers directly [2][3] - The brand provides support in marketing, operations, logistics, and customer service, enabling factories to concentrate on production [2][6] - The "Strict Selection" mechanism ensures product quality while leveraging JD's logistics for efficient delivery [3][4] Market Positioning - Jingxi Self-operated addresses the issue of excessive low-price competition that compromises product quality [2][3] - The brand has introduced six business initiatives to combat price wars and support factories, including export-to-domestic sales and premium product selections [3][5] - The brand's strategy includes expanding product categories to include food, fresh produce, and clothing, aiming for explosive growth in all categories [3][6] Future Goals - Jingxi Self-operated plans to attract 150 million new users and increase the number of industrial belt products to 3 million over the next three years [7] - The brand aims to enhance user retention and increase average order value by improving marketing, logistics, and service [7] - The long-term vision includes fostering high-quality development in over 260 industrial belts and creating "invisible champion" clusters in the industry [7]