Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Group 1 - The third China International Supply Chain Promotion Expo (referred to as "Chain Expo") opened in Beijing on July 16, featuring 9 enterprises from four major industrial chains: advanced manufacturing, clean energy, health living, and green agriculture, covering a total exhibition area of 708 square meters [1] - The Chain Expo is the first national-level exhibition themed on supply chains and has successfully held two sessions in 2023, contributing positively to building a safer, more stable, and open global industrial supply chain [1] - This year's Chain Expo includes six major chains: advanced manufacturing, clean energy, smart automotive, digital technology, health living, and green agriculture, along with a supply chain service exhibition area [1] Group 2 - The Inner Mongolia Trade Promotion Association held a "Linking Inner Mongolia" economic and trade negotiation meeting, where several companies signed agreements, including partnerships between Erdos Zhaojia Technology Co., Ltd. and Carl Zeiss (Shanghai) Management Co., Ltd. [2] - Inner Mongolia Yili Industrial Group Co., Ltd. hosted the "China Milk Quality Leading" event, launching China's first dairy supply chain quality convention and releasing two significant reports on the high-quality development strategy of the dairy supply chain [2] - Inner Mongolia has participated in the Chain Expo for three consecutive years, with the addition of the health living chain this year, showcasing advancements in medical technology in minimally invasive surgery [3]