Core Points - Guangdong is launching an initiative to expand online sales channels for industrial products, focusing on connecting industrial clusters with e-commerce platforms and utilizing live-streaming sales through influencers [1][2] - The province aims to recruit 100 influencers to conduct 100 live-streaming sales events, with over 20 targeted production and sales matching activities planned by the end of the year [1][2] - Guangdong's industrial value added accounts for approximately 1/8 of the national total and over 30% of the province's GDP, with a strong manufacturing base across all 31 major categories [1] Group 1 - The initiative will involve collaboration between the provincial industrial and information technology department and 21 local city departments, various industrial clusters, leading e-commerce platforms, and well-known live-streaming agencies [1] - Local cities will select high-quality industrial products to enter mainstream e-commerce platforms, promoting favorable measures for Guangdong enterprises to enhance online sales [1] - The focus will be on promoting products from large-scale enterprises, manufacturing champions, and specialized "little giants" in key industries such as home appliances, electronics, automotive, apparel, beauty, home goods, and toys [1] Group 2 - The initiative will create an innovative model of "influencer + Guangdong business" with a main live-streaming room in Guangzhou and additional rooms in various local parks and enterprises [2] - The unified live-streaming promotional branding will be "Good Products, Made in Guangdong," aiming to establish a matrix of leading influencers and local supporters [2] - Since the fourth quarter, over 50 industrial product matching activities have been held, resulting in 937 cooperation intentions with a total intended amount exceeding 29.2 billion yuan [2]