受改款Model Y交付的推动，特斯拉6月份销量在多个关键市场出现反弹迹象，其中国工厂交付量九个 月来首次实现同比增长，挪威和西班牙市场销量也显著上涨，为这家电动车制造商在激烈竞争中提供了 短暂喘息。 截止周三，特斯拉在全球各市场销量陆续公布，据中国乘用车协会数据，特斯拉上海工厂6月交付71599 辆车（未细分出口和国内销量），同比增长0.8%，环比增长16%。这是该工厂九个月以来首次实现同 比正增长。 在欧洲市场，特斯拉在挪威和西班牙的销量分别大涨54%和60.7%，主要受益于改款Model Y的交付，但 该公司在瑞典、丹麦、法国和意大利的销量连续第六个月下滑，反映出其在欧洲市场表现分化。 美国销量也继续下滑，6月销量同比下滑16%至45628辆。市场预期，特斯拉将在周三公布的季度交付数 据中再次下滑，凸显这家电动车先驱在全球范围内面临的增长压力。 中国市场九个月来首次同比上涨，但竞争压力巨大 在挪威，特斯拉6月汽车注册量同比增长54%，Model Y注册量更是飙升115.3%至5004辆，帮助特斯拉重 回挪威6月最畅销车型榜首。 西班牙市场同样表现强劲，特斯拉6月销量增长60.7%至2632辆，其中Mod ...

这几个月在写《定价》系列，收到最多的反馈是如何在工作中应用，所以想着写个番外篇。最近现制茶 饮的新闻比较多，本来打算写个短篇打个样，结果发现有些东西不说清楚，后面的表述会很麻烦。就写 个长篇吧，把我日常对行业的思考整理一下。随笔不成体系，希望对朋友们有所启发。 为了顺应大多数人的表达习惯，我们下文用"奶茶"替代"现制茶饮"，涵盖茶基产品（如喜茶、蜜雪冰 城）和咖基产品（如瑞幸、星巴克），特此说明，避免不必要的误会。 一、用户消费场景 我们做消费品研究，用户的消费场景是应该优先考虑的，即什么情况下用户会需要品牌的产品，以此为 基础，推演竞品、设计产品和品类的结构。奶茶品类也是如此，根据我们的观察，产品有两个经典的消 费场景： 自饮场景：在这个场景中，用户通常是想要喝点什么，但是又不愿意喝水或者饮料，所以选择了口味更 丰富的奶茶。由于产品处于低价格段，用户画像是比较难确定的，因此高密度人流的聚集地就成为了品 牌争夺的对象。例如核心商业街、网红点，这些都是奶茶店扎堆的地方，亮眼的门店招牌会刺激用户的 感官神经，触发他们的购买冲动。 社交场景：奶茶已经成为了年轻人的社交载体，人手一杯奶茶，边喝边聊的现象是非常普遍的。 ...

Core Insights - The company achieved a revenue of 1.299 billion yuan in 2024, representing an 18% year-on-year increase, with Q4 revenue at 365 million yuan, down 10% year-on-year [1] - The company’s net profit attributable to shareholders reached 315 million yuan, a 52% increase year-on-year, with Q4 net profit at 77 million yuan, down 13% year-on-year [2] - The company is expanding its overseas market presence and product line, indicating significant long-term growth potential [3] Revenue Breakdown - Revenue from aerial safety lifting equipment in 2024 was 889 million yuan, up 16% year-on-year [1] - Revenue from aerial safety protection equipment was 355 million yuan, up 24% year-on-year [1] - Revenue from aerial safety operation services was 46 million yuan, up 1% year-on-year [1] Regional Performance - Domestic sales in 2024 amounted to 644 million yuan, an increase of 16% year-on-year [1] - International sales reached 646 million yuan, a 19% increase year-on-year [1] Industry Performance - Revenue from the wind power sector was 1.254 billion yuan, up 16% year-on-year [1] - Non-wind power sectors generated revenue of 35.32 million yuan, a significant increase of 172% year-on-year [1] Profitability Metrics - The company’s net profit margin improved significantly, with a sales net profit margin of 24.24%, up 5.51 percentage points year-on-year [2] - The gross profit margin for 2024 was 45.49%, slightly down by 0.64 percentage points year-on-year [2] Cost Management - The company’s expense ratio decreased to 22.64%, down 5.25 percentage points year-on-year, indicating improved cost control [2] Product and Market Expansion - The company is focusing on expanding its overseas business, particularly in the wind power high-altitude operation equipment market, which is larger than the domestic market [3] - New product developments include dual-machine linkage solutions and heavy-load elevators, aimed at various sectors such as construction and communication [3] Future Revenue Projections - Revenue forecasts for 2025 and 2026 are adjusted to 1.615 billion yuan and 1.932 billion yuan, respectively, with expected year-on-year growth of 24% and 20% [3] - The projected net profit for 2025 and 2026 is adjusted to 394 million yuan and 475 million yuan, with expected growth rates of 25% and 21% [3]