Core Viewpoint - The article highlights a serious incident involving a product from Bear Electric, where a glass kettle exploded during normal use, resulting in severe injuries to a child. This incident has raised concerns about the safety and quality of Bear Electric's products, leading to increased scrutiny and complaints from consumers [5][6][17]. Group 1: Incident Details - A glass kettle from Bear Electric exploded while in use, causing severe burns to a one-year-old child, with 40% of the body affected [5]. - The incident occurred on September 20, and the child underwent surgery on September 24, requiring further treatment [5]. - Bear Electric's customer service stated they are investigating the incident and warned that glass products may be affected by impacts [5][17]. Group 2: Consumer Complaints - There has been a surge in complaints regarding Bear Electric's glass products, with users reporting spontaneous cracking or exploding during normal heating processes [10][11]. - Complaints on various platforms indicate that many consumers experienced issues with multiple products, not just the kettle, including other kitchen appliances [11][12]. - Customers have expressed dissatisfaction with Bear Electric's customer service, which often attributes issues to user error and does not cover glass components under warranty [12][14]. Group 3: Brand Reputation and Market Position - Bear Electric, founded in 2006, has gained market share in the small appliance sector, becoming the fourth largest brand by 2023, following established competitors [15]. - The brand initially thrived on creative designs and online marketing but is now facing challenges as consumer preferences shift towards quality and practicality [15]. - The recent quality issues and negative consumer experiences could jeopardize Bear Electric's brand reputation and market position [17].

Core Viewpoint - The incident involving a small bear electric kettle explosion has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [1][2][11]. Company Overview - Small Bear Electric, founded in 2006, has positioned itself in the market as a provider of creative small appliances, leveraging youthful design and online marketing strategies to gain market share [9]. - As of 2023, the company has achieved a market share ranking of fourth, following major competitors such as Supor, Midea, and Joyoung [9]. Incident Details - On September 20, a small bear electric kettle exploded during normal use, resulting in severe burns to a one-year-old child [2]. - The company has not yet disclosed core information regarding the incident, stating that it is conducting a thorough investigation [1][11]. Consumer Complaints - There has been a notable increase in complaints regarding the spontaneous cracking or exploding of various glass products from Small Bear Electric, occurring during normal heating processes [5][6]. - Customers have reported issues with multiple product categories, including kettles, washing machines, and other appliances, often citing safety hazards and poor customer service experiences [5][6][8]. Customer Service Response - The company's customer service has been criticized for its handling of complaints, often attributing product failures to user error and denying warranty coverage for glass components [6][8]. - Customers have expressed dissatisfaction with the slow response times and perceived lack of support from the company's service team [8]. Market Context - The small appliance market has seen a shift in consumer behavior, with a growing emphasis on quality and practicality, moving away from the previous trend of viral products [10]. - The recent quality issues faced by Small Bear Electric highlight the challenges of maintaining brand reputation in a competitive market that increasingly prioritizes high-quality standards [10][11].