产品质量危机

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“网红”小熊电器又炸了
阿尔法工场研究院· 2025-09-30 07:18
以下文章来源于凤凰网科技 ,作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号,带你直击真相。 导语:主打"高硼硅玻璃"、"耐高温"的小熊电器,近日旗下一款恒温养生壶注水中爆裂,致1名一岁 婴幼儿全身40%大面积烫伤。 9月27日,山东济南一名网民反映,家中使用的小熊电器养生壶于9月20日突然发生爆炸,喷溅 的碎玻璃与沸水导致1名一岁婴幼儿全身40%大面积烫伤,伤势严重。据当事人称,孩子已于24 日接受手术,后续仍需进行植皮及疤痕修复治疗。 据 《 新京报 》 报道 ,小熊电器客服回应 称"正在全力核查",并提示"玻璃材质的器具遇到磕碰、撞击等情况,可能会影响其稳定性"。 事件一时间引发了不少宝妈群体的恐慌,也将小熊电器推至舆论的风口浪尖。凤凰网科技《风暴 眼》在检索相关平台信息后发现,此类爆炸事件已非首次出现。 产品正常使用,却频发自爆裂 "今早煮花茶,煮着煮着水壶盖子忽然就爆了。" "买来一年多,一个月用不了两次,今晚烧壶开水居然自己裂开了。" "在加热煮茶过程壶底出现一道超过20厘米的裂纹……导致沸水外溢,还烫坏了我放在一旁的一 张显卡。" 图|源小红书平台,用户上传的壶体开裂照片 近期,在小红书、消 ...
养生壶爆炸致1岁宝宝烫伤,网红品牌小熊电器陷质量危机
Feng Huang Wang· 2025-09-28 09:21
Core Viewpoint - The incident involving a small bear electric kettle explosion has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [1][2][11]. Company Overview - Small Bear Electric, founded in 2006, has positioned itself in the market as a provider of creative small appliances, leveraging youthful design and online marketing strategies to gain market share [9]. - As of 2023, the company has achieved a market share ranking of fourth, following major competitors such as Supor, Midea, and Joyoung [9]. Incident Details - On September 20, a small bear electric kettle exploded during normal use, resulting in severe burns to a one-year-old child [2]. - The company has not yet disclosed core information regarding the incident, stating that it is conducting a thorough investigation [1][11]. Consumer Complaints - There has been a notable increase in complaints regarding the spontaneous cracking or exploding of various glass products from Small Bear Electric, occurring during normal heating processes [5][6]. - Customers have reported issues with multiple product categories, including kettles, washing machines, and other appliances, often citing safety hazards and poor customer service experiences [5][6][8]. Customer Service Response - The company's customer service has been criticized for its handling of complaints, often attributing product failures to user error and denying warranty coverage for glass components [6][8]. - Customers have expressed dissatisfaction with the slow response times and perceived lack of support from the company's service team [8]. Market Context - The small appliance market has seen a shift in consumer behavior, with a growing emphasis on quality and practicality, moving away from the previous trend of viral products [10]. - The recent quality issues faced by Small Bear Electric highlight the challenges of maintaining brand reputation in a competitive market that increasingly prioritizes high-quality standards [10][11].