Core Viewpoint - The article highlights a serious incident involving a product from Bear Electric, where a glass kettle exploded during normal use, resulting in severe injuries to a child. This incident has raised concerns about the safety and quality of Bear Electric's products, leading to increased scrutiny and complaints from consumers [5][6][17]. Group 1: Incident Details - A glass kettle from Bear Electric exploded while in use, causing severe burns to a one-year-old child, with 40% of the body affected [5]. - The incident occurred on September 20, and the child underwent surgery on September 24, requiring further treatment [5]. - Bear Electric's customer service stated they are investigating the incident and warned that glass products may be affected by impacts [5][17]. Group 2: Consumer Complaints - There has been a surge in complaints regarding Bear Electric's glass products, with users reporting spontaneous cracking or exploding during normal heating processes [10][11]. - Complaints on various platforms indicate that many consumers experienced issues with multiple products, not just the kettle, including other kitchen appliances [11][12]. - Customers have expressed dissatisfaction with Bear Electric's customer service, which often attributes issues to user error and does not cover glass components under warranty [12][14]. Group 3: Brand Reputation and Market Position - Bear Electric, founded in 2006, has gained market share in the small appliance sector, becoming the fourth largest brand by 2023, following established competitors [15]. - The brand initially thrived on creative designs and online marketing but is now facing challenges as consumer preferences shift towards quality and practicality [15]. - The recent quality issues and negative consumer experiences could jeopardize Bear Electric's brand reputation and market position [17].

Core Viewpoint - The incident involving the explosion of a Xiaokang electric kettle has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [2][12]. Product Quality Issues - Multiple complaints have emerged regarding Xiaokang's glass products, with users reporting spontaneous explosions during normal heating processes, leading to severe injuries [2][5]. - Customers have expressed dissatisfaction with the company's customer service, which often attributes product failures to user error and does not cover glass components under warranty [6][8]. Consumer Sentiment - The recent explosion incident has caused panic among consumers, particularly parents, and has led to a surge in complaints on various platforms about the safety of Xiaokang's products [2][5]. - Users have shared experiences of product failures, including issues with other appliances like washing machines and rice cookers, indicating a broader quality concern across the brand's offerings [5][10]. Market Position and Challenges - Xiaokang Electric, founded in 2006, has gained market share in the small appliance sector, becoming the fourth largest player by 2023, but faces challenges as consumer preferences shift towards quality and practicality [10][11]. - The brand's previous success with trendy products is now threatened by a return to rational consumer behavior and a focus on high-quality development mandated by national standards [11][12].

Core Viewpoint - The incident involving a small bear electric kettle explosion has raised significant public concern and scrutiny regarding the safety and quality of the company's products, particularly its high borosilicate glass offerings [1][2][11]. Company Overview - Small Bear Electric, founded in 2006, has positioned itself in the market as a provider of creative small appliances, leveraging youthful design and online marketing strategies to gain market share [9]. - As of 2023, the company has achieved a market share ranking of fourth, following major competitors such as Supor, Midea, and Joyoung [9]. Incident Details - On September 20, a small bear electric kettle exploded during normal use, resulting in severe burns to a one-year-old child [2]. - The company has not yet disclosed core information regarding the incident, stating that it is conducting a thorough investigation [1][11]. Consumer Complaints - There has been a notable increase in complaints regarding the spontaneous cracking or exploding of various glass products from Small Bear Electric, occurring during normal heating processes [5][6]. - Customers have reported issues with multiple product categories, including kettles, washing machines, and other appliances, often citing safety hazards and poor customer service experiences [5][6][8]. Customer Service Response - The company's customer service has been criticized for its handling of complaints, often attributing product failures to user error and denying warranty coverage for glass components [6][8]. - Customers have expressed dissatisfaction with the slow response times and perceived lack of support from the company's service team [8]. Market Context - The small appliance market has seen a shift in consumer behavior, with a growing emphasis on quality and practicality, moving away from the previous trend of viral products [10]. - The recent quality issues faced by Small Bear Electric highlight the challenges of maintaining brand reputation in a competitive market that increasingly prioritizes high-quality standards [10][11].