产品销售困境

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涪陵榨菜:榨菜销量下滑
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 03:26
Group 1 - The core viewpoint is that Fuling Zhacai is reassessing its key pickled vegetable business due to changing market dynamics and declining sales volume [1][2] - In the first half of 2025, Fuling Zhacai reported a revenue increase of 0.5% to 1.31 billion yuan, while net profit attributable to shareholders decreased by 1.7% to 440 million yuan [1] - The revenue breakdown shows that pickled vegetables, radishes, and pickled cabbage generated 1.12 billion yuan, 30 million yuan, and 120 million yuan respectively, with year-on-year growth rates of 0.5%, 38.35%, and a decline of 8.4% [1] Group 2 - The company acknowledges challenges in sales channels, attributing them to changing consumer preferences and a reduction in the target population due to urban population shifts [2] - To address these challenges, Fuling Zhacai is focusing on expanding product categories and market reach, enhancing new product development, and increasing channel expansion efforts [2] - The company is also adjusting its production plans by reducing conventional pickled vegetable production lines and adding multi-specification product lines, as well as new production lines for sauce products [2][3]