Core Insights - The largest kiwi harvesting ceremony in China was held in Wugong County, marking the peak sales season for domestic kiwis [1] - In 2024, Shaanxi province is expected to produce 1.57 million tons of kiwis, accounting for one-third of China's total production and one-quarter of global production [1] - Shaanxi is the largest kiwi production area in China, with Wugong County, Meixian County, and Zhouzhi County being the three core production regions [1] Industry Overview - This year, the overall production of Shaanxi kiwis has decreased due to adverse weather conditions, resulting in a higher proportion of smaller fruits, but the quality remains high and well-recognized in the market [1] - The "Wugong Kiwi" regional public brand has a value exceeding 2.4 billion yuan, ranking among the top three in China's most popular regional public brands [2] Company Initiatives - JD's Jingxi division, one of the hosts of the harvesting ceremony, has adopted a direct sourcing model in collaboration with local leading enterprises to retail high-quality kiwis with geographical indications and green food certifications on its platform [1] - During the harvesting ceremony, JD Jingxi announced a strategic cooperation with Wugong County to purchase 5 million kilograms of kiwis during the production season and established the first "Agricultural Product Selection Center" in Wugong County [1] - JD Jingxi has seen a significant increase in kiwi orders, with nearly 1 million orders this year, representing a 610% year-on-year growth, making it one of the largest online sales channels for Shaanxi kiwis [1]

Core Insights - Shaanxi is the largest kiwi production area in China, with a projected output of 1.57 million tons in 2024, accounting for one-third of the national total [3] - Despite adverse weather conditions affecting fruit size, market prices for Shaanxi kiwis have risen due to increased demand for high-quality products and festive consumption during the Mid-Autumn Festival and National Day [3] - JD's Jingxi division has committed to purchasing 10 million pounds of kiwis from Shaanxi during the harvest season, aiming to enhance the distribution of Shaanxi kiwis nationwide and globally [3][6] Industry Developments - The kiwi harvesting ceremony held on October 10 marked a significant collaboration between the local government and JD's Jingxi division, emphasizing the strategic partnership to promote Shaanxi kiwis [2][3] - JD's Jingxi is focusing on upgrading the supply chain for Shaanxi fruits, establishing deep cooperation with local industries such as apples, pears, and kiwis [6] - The establishment of the first "Agricultural Product Selection Center" in Wugong County by JD's Jingxi aims to streamline the supply chain and enhance the value of high-quality agricultural products [3][6]