为深化与陕西省产业带的战略合作，开采仪式当天，京东京喜事业部与武功县共同举办陕西猕猴桃 战略合作发布会，明确表示产季内将包销500万公斤猕猴桃，并宣布在武功县设立京喜全国首个"农产品 选品中心"。 京东京喜事业部负责人祁婷说："京东京喜事业部高度重视陕西省产业带发展机会，分别与陕西苹 果、猕猴桃等产业带建立深度合作，推行'产地直采+类自营'模式，不断缩短从枝头到餐桌的距离，让 优质农产品卖出价值，让终端消费者享受新鲜。" 数据显示，今年截至目前，京东京喜自营猕猴桃订单量近100万单、同比增长610%，是陕西猕猴桃 最大的线上销售渠道之一。 武功县果业服务中心主任张军锋说："武功县是陕西猕猴桃产业重点县，产量占全省的三分之 一，'武功猕猴桃'区域公用品牌价值超24亿元，位列中国最受欢迎的区域公用品牌十强榜单前三甲。京 东京喜事业部在武功县设立的全国首个'农产品选品中心'，不仅将带动上万人就业，还将推动产业链高 质量发展和区域消费升级。"（记者：苏怡 田若楠） 10月10日，全国最大规模猕猴桃开采仪式在武功县举办，标志着国产猕猴桃迎来采销旺季。2024 年，陕西猕猴桃产量达157万吨，占全国产量的三分之一、全球产 ...

Core Insights - Shaanxi is the largest kiwi production area in China, with a projected output of 1.57 million tons in 2024, accounting for one-third of the national total [3] - Despite adverse weather conditions affecting fruit size, market prices for Shaanxi kiwis have risen due to increased demand for high-quality products and festive consumption during the Mid-Autumn Festival and National Day [3] - JD's Jingxi division has committed to purchasing 10 million pounds of kiwis from Shaanxi during the harvest season, aiming to enhance the distribution of Shaanxi kiwis nationwide and globally [3][6] Industry Developments - The kiwi harvesting ceremony held on October 10 marked a significant collaboration between the local government and JD's Jingxi division, emphasizing the strategic partnership to promote Shaanxi kiwis [2][3] - JD's Jingxi is focusing on upgrading the supply chain for Shaanxi fruits, establishing deep cooperation with local industries such as apples, pears, and kiwis [6] - The establishment of the first "Agricultural Product Selection Center" in Wugong County by JD's Jingxi aims to streamline the supply chain and enhance the value of high-quality agricultural products [3][6]