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大模型竞争的下半场,为何场景为王?
Tai Mei Ti A P P· 2025-07-11 04:05
Core Insights - The value of large models is increasingly measured by their depth and breadth of application scenarios, with a significant reduction in performance gaps among top models, indicating a maturation of the technology [2] - The cost of deploying AI models has dramatically decreased, with the cost per million tokens dropping from $20 to $0.07 in 18 months, highlighting a shift in the competitive landscape towards scenario penetration rather than model capability [2] - The transition from "technical experimentation" to "value cultivation" in AI applications is evident, with companies focusing on specific scenarios to validate efficiency, performance, and safety [3][4] Group 1: Model Performance and Cost - The performance gap between the top models has shrunk from 12% to 5%, suggesting that the evolution of large models has reached a bottleneck [2] - The deployment cost for models achieving GPT-3.5 level accuracy has decreased by 280 times, indicating a significant reduction in barriers to entry for various companies [2] Group 2: Application Scenarios - The exploration of general application scenarios is ongoing, with a focus on validating capabilities in text generation and multimodal interactions, although some specific scenarios still face challenges [3] - The 2025 AI application scenario list includes 12 fields with a total budget of 110 million yuan, reflecting a growing interest in practical applications across industries [4] Group 3: Market Trends and Innovations - The market is seeing a shift towards three types of application scenarios: efficiency-driven, creativity-driven, and complex systems, each with varying levels of difficulty and investment requirements [5] - Notable innovations include the use of large models for precise hotel pricing, AI-driven medical consultations, and logistics efficiency improvements, showcasing the potential for significant operational enhancements [6] Group 4: Future Directions - The industry is moving towards a "scene-oriented" approach, where the focus will be on delivering value across various sectors, with an emphasis on early practical applications [7] - The 2025 "Top 50 Innovative Scenarios" selection process aims to highlight and promote successful AI applications, encouraging companies to showcase their innovative solutions [8]