高端消费的基底依然牢固，人们对于美好生活的向往、对于重要时刻的仪式感寄托，并未因宏观环境而褪色。茅台只是提供了一个更直接、更透明 的窗口，需求便自然涌流。 调整期的破局之道，不在于费尽心机劝说渠道多囤几箱货，而在于回过头，真诚地、直接地走向消费者。 文｜宋玥 白酒行业在依然凛冽的调整期中，翻开了2026年的日历。 渠道库存、价格波动、消费理性的回归……这些词汇构成了过去一年行业讨论的基调。空气里弥漫着一种小心翼翼的观望，许多人都在问：市场的底在哪 里，消费的信心还在吗？ 就在这略显沉闷的背景下，贵州茅台在"i茅台"上线普茅引发抢购热潮，就像是一束光，陡然划开了迷雾。 3天时间、超10万名真实的个人用户用订单投票，平静却有力地证明了一个事实：市场还在，而且比我们想象中要扎实，关键在于企业能否以正确的方式 抵达他们。 在云酒头条看来，茅台此举，是一次关键的压力测试，测的是消费需求的成色。结果令人宽慰——高端消费的基底依然牢固，人们对于美好生活的向往、 对于重要时刻的仪式感寄托，并未因宏观环境而褪色。茅台只是提供了一个更直接、更透明的窗口，需求便自然涌流。 这同时带给了整个行业信心以及启示，或许我们不该总抱怨市场寒 ...

来源：环球网 【环球网消费综合报道】在刚刚举行的贵州茅台酒2025年全国经销商联谊会上，茅台管理层释放了多项 重磅调整信号，包括根据市场供需动态平衡产品投放量、适当减少高附加值产品配额并取消捆绑分销方 式，以及积极拓展新客群与新场景等。受此政策利好提振，12月29日，飞天茅台市场批发价格结束震 荡，出现止跌回升迹象。 据多家第三方报价平台数据，今日53度500ml飞天茅台批发价普遍上涨10元至15元/瓶，其他产品价格保 持平稳。作为行业风向标的郑州百荣市场，今日茅台批价也与昨日持平。整体来看，市场未出现类似12 月中旬传言减量时那样的剧烈波动，彼时飞天茅台批发价曾在两日内跳涨150元/瓶。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 东方IC 此次会议最令经销商振奋的，是对非标产品配额的调整。记者了解到，以往经销商打款购进飞天茅台 时，需搭配一定比例的公斤茅台、生肖茅台等高附加值产品。由于这些产品打款价高（如生肖茅台打款 价为2499元/瓶），而市场零售价一度跌至约1800元/瓶，单瓶亏损超过600元。这种"捆绑"模式导致部分 中小经销商为缓解资金压力被迫降价去库存，不仅造成销售亏损，更冲击了品 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 12月28日，2026年茅台葡萄酒经销商大会召开。新浪财经《酒业内参》获悉，茅台葡萄酒公司党委书记 李春风首先回顾了2025年的工作。 产品方面，茅台葡萄酒调整优化产品结构：一，将原有的六大产品系列精简调整为庄园、老树、山海凤 凰三大系列产品，匹配高端、中端和大众消费市场需求，大众消费产品逐步推行自主品牌； 二，加大新产品升级迭代力度。升级完成庄园、老树、山海凤凰三大系列20款产品，及总经销梦幻之 秋、巅峰之醉、彩凤欢啼、莎当妮干白等。其中鲜酒和茶干白大众化产品取得了较好效果； 三，严格把控生产节奏。除个别经销商有需求的产品外，全面停止严重倒挂的老产品生产。严格按照 "以需定产""以销定产"的要求生产新产品。 据《酒价内参》显示，随着控量政策将公布，飞天茅台近五日终端成交价稳定在1816-1827元；精品茅 台价格则在五日内上涨114元，由2281元一路涨至2395元，涨幅达5%。 责任编辑：韦子蓉 责任编辑：韦子蓉 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 12月28日，2026年茅台葡萄酒经销商大会召 ...

Core Insights - The collaboration between JD.com and home appliance brands represents a shift from traditional demand forecasting to data-driven product development, enhancing the efficiency of supply chain management [1][5][9] Group 1: Market Trends - JD.com has transformed the home appliance industry by utilizing data analytics to identify consumer needs, leading to the rapid development of popular products [1][5] - The launch of exclusive products like the Boss F1P and Panasonic Xtra rice cooker showcases the effectiveness of this new approach, with significant sales growth reported during the 11.11 shopping festival [2][4] Group 2: Product Development - The development of the Boss F1P involved analyzing over ten million user data points to address key consumer pain points such as ease of cleaning and noise reduction, resulting in a product that outperformed traditional market research methods [5][7] - Panasonic's collaboration with JD.com also focused on consumer feedback, leading to multiple iterations of product design to meet specific user demands [8][11] Group 3: Supply Chain Efficiency - JD.com's integration of user data into the product development process has improved its bargaining power with brands, allowing for better pricing and product offerings [11][12] - The partnership model has enabled brands like Panasonic to optimize production and reduce costs, benefiting both the company and consumers through lower prices and enhanced product features [9][12] Group 4: Strategic Partnerships - The relationship between JD.com and brands has evolved into strategic partnerships, focusing on long-term collaboration rather than short-term transactions [14][15] - This model allows for shared insights and resources, creating a win-win situation for both parties and enhancing JD.com's competitive edge in the supply chain [15][16] Group 5: Consumer Benefits - The new approach has resulted in high-quality products at competitive prices, shifting the focus from price competition to value competition in the home appliance sector [16][18] - Consumers benefit from innovative features and lower prices, as seen in the successful launch of the Q6 smart toilet, which broke sales records shortly after its release [11][12]

Core Insights - The third China International Supply Chain Promotion Expo was held in Beijing from July 16 to July 20, showcasing innovative supply chain solutions [2] - Yum China Holdings, Inc. introduced the Jinan Three-in-One Industrial Park model, which integrates short-shelf-life food production and smart logistics, optimizing supply chain efficiency [2][3] Industry Background - The initiative aligns with China's push for a new development pattern that emphasizes domestic circulation and dual circulation, leveraging the vast domestic market and consumption potential [2] - The model aims to reduce logistics mileage as part of carbon reduction efforts, contributing to rural revitalization and benefiting local agriculture [2] Operational Model - The Jinan Three-in-One Industrial Park is strategically located in Jinan's Changqing District, serving as a logistics hub for the Shandong province, which is rich in agricultural resources [3] - The park employs a "farm-to-table" short-chain model that enhances food freshness and supports local procurement and employment [3] Digital Integration - The model incorporates deep digitalization, where data drives the supply chain from the moment a consumer places an order, allowing for real-time adjustments in production based on demand [3] - This "demand-driven production" approach provides flexibility and responsiveness within the supply chain [3] Industry Impact - The supply chain innovation represents a shift from "scale expansion" to "efficiency competition," potentially transforming industry dynamics [4]