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以需定产,京东在家电制造端尝试“再深一点”
Guan Cha Zhe Wang· 2025-10-31 05:09
Core Insights - The collaboration between JD.com and home appliance brands represents a shift from traditional demand forecasting to data-driven product development, enhancing the efficiency of supply chain management [1][5][9] Group 1: Market Trends - JD.com has transformed the home appliance industry by utilizing data analytics to identify consumer needs, leading to the rapid development of popular products [1][5] - The launch of exclusive products like the Boss F1P and Panasonic Xtra rice cooker showcases the effectiveness of this new approach, with significant sales growth reported during the 11.11 shopping festival [2][4] Group 2: Product Development - The development of the Boss F1P involved analyzing over ten million user data points to address key consumer pain points such as ease of cleaning and noise reduction, resulting in a product that outperformed traditional market research methods [5][7] - Panasonic's collaboration with JD.com also focused on consumer feedback, leading to multiple iterations of product design to meet specific user demands [8][11] Group 3: Supply Chain Efficiency - JD.com's integration of user data into the product development process has improved its bargaining power with brands, allowing for better pricing and product offerings [11][12] - The partnership model has enabled brands like Panasonic to optimize production and reduce costs, benefiting both the company and consumers through lower prices and enhanced product features [9][12] Group 4: Strategic Partnerships - The relationship between JD.com and brands has evolved into strategic partnerships, focusing on long-term collaboration rather than short-term transactions [14][15] - This model allows for shared insights and resources, creating a win-win situation for both parties and enhancing JD.com's competitive edge in the supply chain [15][16] Group 5: Consumer Benefits - The new approach has resulted in high-quality products at competitive prices, shifting the focus from price competition to value competition in the home appliance sector [16][18] - Consumers benefit from innovative features and lower prices, as seen in the successful launch of the Q6 smart toilet, which broke sales records shortly after its release [11][12]
从链博会看山东智慧:百胜三合一产业园新模式激活产业链新动能
Zheng Quan Ri Bao· 2025-07-16 13:38
Core Insights - The third China International Supply Chain Promotion Expo was held in Beijing from July 16 to July 20, showcasing innovative supply chain solutions [2] - Yum China Holdings, Inc. introduced the Jinan Three-in-One Industrial Park model, which integrates short-shelf-life food production and smart logistics, optimizing supply chain efficiency [2][3] Industry Background - The initiative aligns with China's push for a new development pattern that emphasizes domestic circulation and dual circulation, leveraging the vast domestic market and consumption potential [2] - The model aims to reduce logistics mileage as part of carbon reduction efforts, contributing to rural revitalization and benefiting local agriculture [2] Operational Model - The Jinan Three-in-One Industrial Park is strategically located in Jinan's Changqing District, serving as a logistics hub for the Shandong province, which is rich in agricultural resources [3] - The park employs a "farm-to-table" short-chain model that enhances food freshness and supports local procurement and employment [3] Digital Integration - The model incorporates deep digitalization, where data drives the supply chain from the moment a consumer places an order, allowing for real-time adjustments in production based on demand [3] - This "demand-driven production" approach provides flexibility and responsiveness within the supply chain [3] Industry Impact - The supply chain innovation represents a shift from "scale expansion" to "efficiency competition," potentially transforming industry dynamics [4]