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从新需求×新供给看中国消费新格局:每一代人都有自己的Labubu
工银国际· 2025-12-16 05:59
Group 1: Macro Economic Insights - The new consumption pattern in China is driven by generational shifts, with each generation having its own cultural symbols, referred to as "Labubu" [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand, identifying three trillion-level and ten hundred-billion-level consumption hotspots to boost resource allocation efficiency [1] - The Chinese潮玩 market is expected to grow at a compound annual growth rate of approximately 24% from 2022 to 2026, reflecting a structural change in demand [3] Group 2: New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to experiences, influenced by spatial, temporal, and relational dimensions [2] - Consumers are evolving from mere buyers to co-creators of content and emotional transmitters, emphasizing community relationships and cultural identity [2] - The demand for children's products is transitioning from safety features to cognitive development and emotional growth, with a focus on AI-enabled interactive toys [6] Group 3: Supply-Side Innovations - The supply side is undergoing a structural transformation, with flexible production and rapid iteration becoming industry standards, allowing for quick responses to new consumer trends [8] - The "Implementation Plan" emphasizes differentiated supply for various consumer groups, moving from traditional age-based products to lifestyle-based solutions [8] - The silver economy in China is projected to grow from approximately 7 trillion yuan in 2023 to 30 trillion yuan by 2035, indicating a shift towards comprehensive lifestyle solutions for the elderly [7] Group 4: Investment Opportunities - The investment focus is on three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (潮玩, outdoor products, pet supplies, smart wearables, and national trend clothing) [9] - Identifying the next "Labubu" involves assessing emotional needs, sustainable supply systems, and alignment with national development strategies [10]
程实:每一代人都有自己的Labubu︱实话世经
Di Yi Cai Jing· 2025-12-15 12:46
Core Insights - The rise of Labubu is not coincidental but a result of generational aesthetics, emotional symbols, and identity expression [1][2] - The "Implementation Plan" provides a systematic framework for the new demand and supply dynamics, emphasizing the importance of capturing emotional trends and creating a sustainable supply chain [1][2][10] Generational Symbols - Each generation has its own Labubu, representing the spirit of the times, from Transformers for the 70s to digital IPs for Gen Z [2] - The changing emotional structures reflect new consumer demands in China, with the "Implementation Plan" targeting three trillion-level and ten hundred-billion-level consumption hotspots [2][4] New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to lifestyles, driven by demographic segmentation and interest-oriented consumption [3] - Changes in consumption dimensions include spatial (from traditional malls to immersive experiences), temporal (from one-time purchases to long-term relationships), and relational (from buyers to co-creators) [3] New Demand Dynamics - The demand for new products is shaped by collective choices across generations, with emotional needs such as identity recognition, emotional healing, and self-narrative being crucial [4][5] - The children's market is evolving towards cognitive development and emotional growth, while the elderly market is shifting from passive care to active quality of life improvements [6][5] New Supply Strategies - New supply-side structural reforms focus on leveraging technology and new models for precise supply-demand matching [7] - Flexible production and rapid iteration are becoming standard, with the ability to quickly respond to new consumer trends [7][8] Investment Opportunities - The investment landscape is becoming clearer with three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (trendy toys, outdoor products, etc.) identified [9] - Key investment criteria include addressing unique emotional needs, having a sustainable supply system, and aligning with national strategic directions [9][10]