新消费生态
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程实:每一代人都有自己的Labubu︱实话世经
Di Yi Cai Jing· 2025-12-15 12:46
Core Insights - The rise of Labubu is not coincidental but a result of generational aesthetics, emotional symbols, and identity expression [1][2] - The "Implementation Plan" provides a systematic framework for the new demand and supply dynamics, emphasizing the importance of capturing emotional trends and creating a sustainable supply chain [1][2][10] Generational Symbols - Each generation has its own Labubu, representing the spirit of the times, from Transformers for the 70s to digital IPs for Gen Z [2] - The changing emotional structures reflect new consumer demands in China, with the "Implementation Plan" targeting three trillion-level and ten hundred-billion-level consumption hotspots [2][4] New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to lifestyles, driven by demographic segmentation and interest-oriented consumption [3] - Changes in consumption dimensions include spatial (from traditional malls to immersive experiences), temporal (from one-time purchases to long-term relationships), and relational (from buyers to co-creators) [3] New Demand Dynamics - The demand for new products is shaped by collective choices across generations, with emotional needs such as identity recognition, emotional healing, and self-narrative being crucial [4][5] - The children's market is evolving towards cognitive development and emotional growth, while the elderly market is shifting from passive care to active quality of life improvements [6][5] New Supply Strategies - New supply-side structural reforms focus on leveraging technology and new models for precise supply-demand matching [7] - Flexible production and rapid iteration are becoming standard, with the ability to quickly respond to new consumer trends [7][8] Investment Opportunities - The investment landscape is becoming clearer with three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (trendy toys, outdoor products, etc.) identified [9] - Key investment criteria include addressing unique emotional needs, having a sustainable supply system, and aligning with national strategic directions [9][10]
质量驱动+人群赋能:中国消费生态重塑催生万亿新机遇
Sou Hu Cai Jing· 2025-12-02 05:05
Core Insights - China possesses three major advantages: a complete industrial system, a large market scale, and significant consumption growth potential, with a focus on expanding domestic demand and promoting consumption as core strategic directions for the 14th Five-Year Plan and beyond [1] Group 1: Consumption Trends - The current per capita consumption level in China has substantial room for improvement, indicating a need to release growth potential [1] - The consumer landscape is shifting from material satisfaction to mid-to-high-end, improved, and personalized consumption, driven by the "Z generation" and the emerging "silver economy" [4][5] - Quality consumption is increasingly emphasized, with consumers prioritizing practicality, experience, and value maximization over mere cost-effectiveness [4] Group 2: Strategic Recommendations - Suggestions include combining traditional and upgraded consumption needs, promoting online and offline integration, and developing new consumption models such as the "night economy" and "silver economy" [1] - The need for a new quality service consumption experience is highlighted, utilizing advanced technologies to quantify experiential value [4] Group 3: Market Dynamics - Over the past decade, China's social retail sales have surged from 30 trillion yuan to 48 trillion yuan, reflecting a transition from quantity to quality in consumption [5] - The call for quality-driven market restructuring is echoed by industry leaders, emphasizing the importance of responding to new demands and embracing technological advancements [5]
从“功能”到“价值”:我国消费生态重塑释放万亿市场潜力
Zhong Guo Jing Ji Wang· 2025-12-01 09:23
Group 1 - China has three major advantages: a complete industrial system, a large market scale, and significant consumption growth potential. The core strategic direction for the 14th Five-Year Plan and beyond will focus on expanding domestic demand and promoting consumption to build a strong domestic market [1] - Current per capita consumption levels in China have substantial room for improvement, indicating a need to release growth potential. Suggestions include balancing traditional and upgraded consumption, integrating online and offline channels, and developing new consumption models such as night economy and silver economy [1] Group 2 - Quality consumption is driving the development of a quality economy, creating a positive interaction between the two. Consumers are increasingly focusing on practicality, experience, and maximizing value, necessitating a shift in business strategies to become "life partners" for consumers [2] - The new consumption ecosystem is being reshaped around three core elements: quality, intelligence, and experience. The consumption structure in China is transitioning from material satisfaction to high-end, improvement-oriented, and personalized consumption, driven by the "Z generation" and the "70s generation" [2][3] Group 3 - Consumers' perception of "quality" has shifted from "good value for money" to "high quality and good experience." There is a gap in the traditional quality evaluation system regarding the quantification of "experience value," suggesting the need for new quality service applications [3] - The retail sales of consumer goods in China have increased from 30 trillion yuan to 48 trillion yuan over the past decade, indicating a shift from quantity to quality in consumption. This consumption upgrade is reshaping market dynamics [3] - Quality-driven changes are profoundly reshaping the consumption market, with new consumer demands, industry forms, and development opportunities emerging rapidly. The "2025 China Consumption Market Quality Value Trend Report" provides data support for understanding these market changes [3]
“国际化消费环境建设试点”叠加“消费新业态新模式新场景试点”
Nan Jing Ri Bao· 2025-11-24 02:37
Core Viewpoint - Nanjing has been selected as a pilot city for both "International Consumption Environment Construction" and "New Consumption Formats, Models, and Scenarios," highlighting its strong consumer base and innovative development potential [1][2]. Group 1: International Consumption Environment - Nanjing is the only city from Jiangsu province included in the list of 15 cities for the international consumption environment pilot program [1]. - The city aims to enhance its international consumption supply by optimizing international consumption carriers and implementing renovation projects in areas like Mendo and Xinanli [1][2]. - Nanjing plans to create international characteristic consumption clusters and promote inbound consumption capabilities [1][2]. Group 2: International Payment and Services - The city will optimize international payment systems to achieve full coverage of foreign card POS machines and digital payments in major public areas [2]. - Nanjing will enhance its outbound shopping experience by upgrading tax refund services and supporting local brands in duty-free shops [2]. - The city aims to improve multilingual service systems and develop international service talent to better serve foreign visitors [2]. Group 3: International Connectivity - Nanjing will enhance its international transportation network by establishing direct flights to key regions such as Japan, Southeast Asia, Europe, and the Middle East [2]. - The city will strengthen its international communication network and continue hosting events like "China Nanjing Week" to promote global engagement [2]. - Nanjing will leverage national-level exhibitions to boost international economic and trade cooperation [2]. Group 4: New Consumption Formats and Financial Support - The central government will provide financial support to pilot cities, with Nanjing eligible for a total of 4 billion yuan during the implementation period of the "New Consumption Formats" pilot [3]. - The funding will focus on enhancing the first-release economic service system, innovating diverse service consumption scenarios, and supporting collaborations between quality consumption resources and well-known IPs [3]. - Nanjing plans to develop a unique path for the pilot project, emphasizing a three-pronged approach of policy, carriers, and platforms [3]. Group 5: Comprehensive Service Consumption - The city aims to create a five-dimensional integrated service consumption scenario that covers all areas, times, industries, ages, and chains [4]. - Nanjing has been recognized as a national-level pilot city for various service industry standards and modern commercial circulation systems, receiving significant financial support [4]. - The city is seizing opportunities to innovate and advance its status as an international consumption center, contributing to high-quality economic development [4].
金鸡湖新消费生态招商对接会举行
Su Zhou Ri Bao· 2025-09-10 06:22
Core Insights - The "2025 Jinji Lake New Consumption Ecosystem Investment Promotion Conference" was held in Suzhou, aiming to attract new businesses and transform the vision of the Shanghai-Suzhou city integration into tangible development [1] - The Jinji Lake Business District is highlighted as a core area for high-quality development and innovation, showcasing a vibrant new consumption landscape with over 200 first stores launched [1] - The conference featured participation from various modern service enterprises, including metaverse companies, new dining chains, and financial institutions, emphasizing the continuous optimization of the business environment in the area [1] Summary by Categories Business Environment - The Jinji Lake Business District is recognized for its robust business environment, with significant growth in the building economy, where 35 buildings generated over 100 million yuan in tax revenue last year [1] - The district has been awarded as one of the "Top 20 Comprehensive Competitiveness Business Districts in China" [1] Services and Support - The district implements a comprehensive service mechanism, utilizing grid-based and big data analysis to provide immediate support to key sectors and enterprises [1] - Financial institutions are encouraged to collaborate with the district to provide funding support for prospective businesses and projects [1] Future Development - The park and business district will continue to support the growth of new businesses and brands through favorable commercial environments, brand policies, and resource availability [2]
【环球热评局——链博系列之九】从“链上扎根”到“生态共舞”:外企的中国战略正在范式升级
Sou Hu Cai Jing· 2025-07-20 15:09
Group 1 - The core viewpoint of the article highlights the transformation of foreign enterprises in China from mere physical presence to deep integration within the local economy, showcasing a shift towards a symbiotic relationship [1][2] - The proportion of foreign enterprises participating in the event increased from 32% to 35%, indicating a growing global consensus on the irreplaceability of China's supply chain [2][3] - Over 500 industry partners participated in the event, reflecting the idea that foreign companies are no longer isolated nodes in the global supply chain but integral parts of the local industrial network [2][3] Group 2 - The article emphasizes the remarkable reverse flow of innovation, with 30% of global AI innovations originating from Chinese teams, showcasing China's role as a key player in the global AI ecosystem [4] - The number of foreign R&D centers in China has increased to 221 over the past decade, with a 336% surge in invention patents from foreign enterprises, indicating China's evolution from a technology receiver to an innovation source [4] - Schneider Electric's initiative to create a green supply chain reflects a shift towards integrating sustainable development rules within the Chinese market, moving beyond individual corporate commitments [5] Group 3 - The article concludes that foreign enterprises are transitioning from self-sufficiency to collaborative coexistence, with China's market evolving from a provider of scale dividends to a shaper of innovation ecosystems [5] - The event served as a platform for companies to exchange practices and address external uncertainties, emphasizing that the core driving force of globalization 2.0 lies in the breathing and sharing of value chains [5]