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无锡再添商业地标!3.6 万㎡京东 MALL 首店签约
Yang Zi Wan Bao Wang· 2025-11-20 07:58
据介绍,保利广场作为曾经的无锡东门商业地标,自2012年闭店后闲置超12年。其采用的"产权式商铺"模式导致产权分散于众多小业主,归集难度极大。 梁溪区成立专项工作小组,首创"收购+租赁"双轨模式,妥善解决资产归集难题,于2025年7月成功完成业主经营权收储,为项目扫清了最大障碍。京东 MALL的入驻,犹如画龙点睛,将以前沿业态和强大吸引力,重塑老东门片区的商业氛围,使其焕发新生。 无锡京东MALL项目将以"潮玩科技"和"一站置家"为主题,设置DIY装机大师、京东电竞、咖啡工坊、美食工坊、冰酒体验区、家庭游戏区、家气候定 制、智享银龄馆、京榜题名(电教/学习)等特色体验空间,将情绪价值融入商业项目,并满足涵盖"一老一小"在内的全家庭成员的各类需求,构建"购物+体 验+社交+娱乐"的新型消费生态。 当前,京东在无锡已布局多家城市旗舰店,随着京东MALL落地无锡,京东将在本地构建"1家京东MALL+多家城市旗舰店"的线下零售矩阵,让无锡消费 者在家门口就能便捷畅享京东优质服务。 无锡是京东MALL继苏州、南京后进入的第三座江苏"万亿之城"。无锡京东MALL项目总面积约3.6万平方米。项目落成后,将依托京东集团资源优 ...
“生活”变成了动词 从“卖空间”转向“造内容” 消费场所变成“疗愈基地”
Hang Zhou Ri Bao· 2025-08-15 02:30
Core Insights - The article highlights the transformation of Hangzhou's commercial landscape, emphasizing the rise of non-standard commercial spaces that cater to diverse consumer needs and preferences [1][4][6] Group 1: Commercial Trends - In 2024, Hangzhou is expected to see the addition of 17 new commercial projects, with over half being non-standard commercial spaces, indicating a significant shift towards diverse and non-traditional retail formats [1][5] - Non-standard commercial areas like Shanzeli are becoming popular for their unique blend of shopping, socializing, and experiential activities, appealing particularly to younger consumers [2][4] Group 2: Consumer Experience - The non-standard commercial spaces are designed to create immersive experiences, allowing consumers to engage in various activities, from dining to social events, thus enhancing the overall shopping experience [3][4] - The shift from traditional retail to experiential consumption is evident, with businesses focusing on creating content and community rather than merely selling products [3][6] Group 3: Economic Impact - The retail sector in China is projected to grow, with a 3.5% increase in social retail sales expected in 2024, reaching 48.8 trillion yuan, highlighting the importance of consumer spending in economic growth [5][6] - Non-standard commercial spaces are contributing to this growth by attracting higher foot traffic and repeat customers, with data showing a 38% higher repurchase rate compared to traditional malls [4][5] Group 4: Policy and Development - The Chinese government is actively promoting the transformation of retail spaces, with initiatives aimed at enhancing the quality and diversity of commercial offerings in cities like Hangzhou [5][6] - Hangzhou's approach to integrating culture and ecology into commercial development is seen as a model for enhancing urban competitiveness and consumer engagement [6]