以产定销

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评论 || 汽车生产模式变革:从“以产定销”到“以销定产”的破局之路
Zhong Guo Qi Che Bao Wang· 2025-06-09 01:52
Core Viewpoint - The Chinese automotive industry is undergoing a significant transformation from a "production-driven" model to a "demand-driven" model, necessitated by supply-demand imbalances and the rapid shift towards new energy vehicles, leading to a vicious cycle of increasing losses for dealers [1][2][3] Group 1: Industry Challenges - The current automotive market is characterized by an oversupply of fuel vehicles and a rapid increase in new energy vehicle penetration, resulting in a mismatch between production and demand, escalating inventory levels, and intensifying price wars [2][3] - 82% of dealers are experiencing price inversions, with new car sales contributing a gross profit margin of -17.7%, indicating severe financial strain [1] - The traditional "production-driven" model, effective during market expansion, is now revealing structural flaws in the context of a saturated market [2] Group 2: Transition to Demand-Driven Production - The shift to a "demand-driven" production model is essential for addressing the current industry crisis and achieving high-quality development [1][3] - Companies must adapt to smaller orders and faster responses, which requires significant adjustments in production lines and accurate market demand forecasting [3] - The transition is complicated by supply chain vulnerabilities, as evidenced by past crises such as the chip shortage and rising lithium costs, leading companies to adopt inventory hoarding strategies [3] Group 3: Policy and Technological Support - Policy tools are crucial for reshaping the industry ecosystem, including financing support for dealers and measures to prevent excessive inventory accumulation by manufacturers [4] - Digital technologies have proven effective in restructuring automotive production, with companies like NIO and XPeng utilizing user behavior data to enhance inventory turnover efficiency by 30% [5] - Modular platforms and supply chain collaboration are key to implementing the "demand-driven" model, significantly reducing model switching cycles and improving production efficiency [5][6] Group 4: Long-term Strategic Outlook - The automotive industry must learn from the home appliance sector's experience in implementing "demand-driven" production to avoid inventory buildup [6] - Short-term strategies include production cuts to stabilize prices, while mid-term goals focus on building flexible supply chains and intelligent manufacturing capabilities [6] - Ultimately, establishing a normalized "order-driven" production mechanism is essential for transitioning the industry from a production-oriented to a user-oriented approach, breaking the cycle of price wars and fostering a healthier ecosystem [6]
比亚迪爆雷?山东最大经销商集团跑路!多地4S店人去楼空!官方正式回应了!
Sou Hu Cai Jing· 2025-05-28 17:41
Core Viewpoint - BYD officially responded to rumors regarding the financial troubles of its dealer, Jinan Qiancheng Automobile Trade Co., on May 28, 2025, denying claims of policy adjustments causing cash flow issues and attributing the financial problems to the dealer's own reckless expansion and leveraged operations [2][7]. Group 1: Company Response - BYD emphasized that its dealer policies have been consistent and stable over the past few years, refuting claims that policy changes led to cash flow pressures [2]. - The company has been assisting the dealer group since the end of 2024 by facilitating the transfer of some 4S stores to other local dealers and providing support to address customer service and employee placement issues [2]. Group 2: Background of the Incident - Jinan Qiancheng disclosed on April 17 that its financial troubles stemmed from two main pressures: frequent adjustments to dealer policies by BYD, which complicated cash flow management, and a tightening of bank credit due to a collective crisis among auto dealers in Shandong [7][10]. - The company had offered prepaid service packages, which resulted in over 500 customers facing issues due to store closures, including problems with vehicle registration due to the collateralization of vehicle certificates [8]. Group 3: Industry Context - The incident reflects the vulnerability of traditional 4S store models amid the transformation of new and old forces in the industry, with analysts noting that BYD's production-based sales model places high inventory pressure on dealers, exacerbated by declining terminal profits due to price wars [10][12]. - The China Automobile Dealers Association reported that dealer debt ratios are generally between 80% and 90%, with negative bank ratings increasing the risk of loan withdrawals, further deteriorating financial conditions [10]. - Industry experts suggest a shift to a sales-based production model to alleviate inventory pressure on dealers and call for financial institutions to adjust their risk assessment frameworks to avoid exacerbating industry turmoil [15].