潮玩专家交流：爆款 IP 如何快速成功孵化？20260629 摘要 公司通过众筹选举产生 IP，核心团队由广告营销、潮玩市场及阿里技术 专家组成，2022 年底经济复苏期迅速扩张，通过报复性消费获得渠道 认可，目前营收规模达数亿元。 公司所有 IP 均为内部设计师团队原创，知识产权 100%归公司所有。通 过小程序手绘稿打分、众筹等方式验证 IP 创意，S 级 IP 众筹金额达 150 万以上，利用"盲盒星球"平台进行数据洞察。 公司初期采用以产定销模式，根据众筹金额确定生产量，确保稳健发展。 2025 年开始转变为以销定产模式，根据销售目标匹配供应链需求，以 应对市场变化并实现更大规模发展。 公司经销渠道占营收 50%左右，其余来自天猫、抖音、小程序等线上平 台。2024 年抖音贡献近一个亿，预计 2025 年线下销售将增加，名创 优品为新的增长点。 潮玩 IP 要持续增长，需从产品和营销两方面入手，细分产品线满足不同 人群需求，通过联名限量款等方式提升艺术调性与溢价，并控制销售节 奏保持 IP 资产价值。 Q&A 潮玩行业中，如何孵化头部 IP 并实现市场成功？ 潮玩行业的成功离不开市场环境和消费趋势的变 ...

在2025中国汽车经销商大会上，中国汽车流通协会会长肖政三的一席话，直指行业深层病灶：供需 失衡引发的价格战、新能源转型的加速冲击，让经销商陷入"越卖越亏"的恶性循环——库存预警指数居 高不下，82％经销商存在价格倒挂，新车销售毛利贡献率达-17.7％，资金链紧绷如弦。造成现如今这 种局面的主要原因在于，中国汽车行业生产模式正经历从"规模驱动"向"需求驱动"的深刻变革，供大于 求的市场关系意味着车企以往采用的"以产定销"模式必须转变，这场转型既是应对当前行业危机的现实 选择，更是汽车产业迈向高质量发展的必答题。 数字化技术已经被证明能够重构汽车生产的底层逻辑。蔚来、小鹏等新势力车企依托用户行为数据分 析，构建"订单造车"模式，将库存周转效率提升30％，实现了从"库存生产"到"需求生产"的跨越。或许 有人会说，新势力的产销规模相对较小，并且没有经销商转型的历史包袱，但实际上，包括丰田汽车以 及通用汽车都曾尝试过"以销定产"的新模式，并取得了成效。一汽丰田通过将月产逐步从6.6万辆降至6 万辆再降至3.8万辆，实现减产保价、稳定渠道。加之数字化工具优化库存结构，实现供需实时对接， 将零部件库存积压风险降低40％， ...

Core Viewpoint - BYD officially responded to rumors regarding the financial troubles of its dealer, Jinan Qiancheng Automobile Trade Co., on May 28, 2025, denying claims of policy adjustments causing cash flow issues and attributing the financial problems to the dealer's own reckless expansion and leveraged operations [2][7]. Group 1: Company Response - BYD emphasized that its dealer policies have been consistent and stable over the past few years, refuting claims that policy changes led to cash flow pressures [2]. - The company has been assisting the dealer group since the end of 2024 by facilitating the transfer of some 4S stores to other local dealers and providing support to address customer service and employee placement issues [2]. Group 2: Background of the Incident - Jinan Qiancheng disclosed on April 17 that its financial troubles stemmed from two main pressures: frequent adjustments to dealer policies by BYD, which complicated cash flow management, and a tightening of bank credit due to a collective crisis among auto dealers in Shandong [7][10]. - The company had offered prepaid service packages, which resulted in over 500 customers facing issues due to store closures, including problems with vehicle registration due to the collateralization of vehicle certificates [8]. Group 3: Industry Context - The incident reflects the vulnerability of traditional 4S store models amid the transformation of new and old forces in the industry, with analysts noting that BYD's production-based sales model places high inventory pressure on dealers, exacerbated by declining terminal profits due to price wars [10][12]. - The China Automobile Dealers Association reported that dealer debt ratios are generally between 80% and 90%, with negative bank ratings increasing the risk of loan withdrawals, further deteriorating financial conditions [10]. - Industry experts suggest a shift to a sales-based production model to alleviate inventory pressure on dealers and call for financial institutions to adjust their risk assessment frameworks to avoid exacerbating industry turmoil [15].