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广东购物地图2.0焕新上线 34个镇(街)入选“乐购小镇”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-13 13:16
Core Viewpoint - The Guangdong Provincial Government has launched the "Leisure Shopping Town" initiative, aiming to enhance local economic development by promoting shopping and tourism through the selection of 34 towns and streets as key shopping destinations [1] Group 1: Government Initiative - The Guangdong Provincial Government Office has issued the overall plan for the "Warm Winter, Enjoy Guangdong" consumption season activity [1] - The initiative focuses on leveraging the advantages of local specialty consumer goods production in various towns [1] - The announcement of the 2025 "Leisure Shopping Town" list was made by the Guangdong Provincial Department of Commerce [1] Group 2: Economic Impact - The selected towns are expected to stimulate local economic growth by encouraging shopping and tourism [1] - The strategy aims to create a synergy between shopping and tourism to boost the local economy [1]
广东发布34个“乐购小镇”,背后有何深意?
Nan Fang Du Shi Bao· 2025-12-12 12:44
Core Viewpoint - Guangdong Province has announced the list of "Shopping Towns" for 2025, highlighting 34 selected towns that focus on enhancing consumer value through the integration of industry, culture, and tourism [1][3]. Group 1: Selection of Towns - A total of 34 towns were selected, including 12 industrial towns, 6 agricultural towns, and 16 commercial towns, focusing on various consumer goods such as electronics, toys, clothing, and food [3]. - Notable towns include Guangzhou's "Tea Town," Shenzhen's "Electronic Town," and Foshan's "Home Art Town," showcasing the diversity of Guangdong's industrial clusters [1][3]. Group 2: Industry and Cultural Integration - The initiative aims to upgrade consumer experiences from single product purchases to a combination of products, culture, and experiences, creating a new consumption ecosystem in Guangdong [1]. - The integration of agriculture, culture, commerce, and tourism is emphasized, with towns like Foshan's "Home Art Town" transforming into immersive shopping destinations [10]. Group 3: Consumer Experience Enhancements - The "Guangdong Shopping Map" has been upgraded to version 2.0, featuring new functionalities such as "trade-in" store markings and clearer subsidy information for nearly 30,000 participating stores [12]. - The map aims to enhance consumer navigation and experience, linking coupon distribution with store visits, and is accessible through major payment platforms [12].