Core Points - The strategic cooperation framework agreement was signed between Nanjing Agricultural and Rural Bureau, Nanjing Commerce Bureau, and Nanjing Hema Network Technology Co., Ltd. to enhance agricultural product quality, expand consumer markets, and assist farmers in increasing income [1][2] - Hema plans to intensify the establishment of "Hema Village" in Nanjing during the 14th Five-Year Plan period, aiming for a long-term stable direct supply relationship with high-quality agricultural product production bases [1] Group 1 - The cooperation aims to streamline the production and sales channels, promoting the standardized and branded development of Nanjing's specialty agricultural products [1] - The Agricultural and Rural Bureau will select high-quality local products for promotion through specialized production and sales matchmaking events, facilitating their entry into Hema's national supply chain [1] - Hema commits to prioritizing the procurement of recommended agricultural products from Nanjing and will utilize both online and offline channels for sales [1] Group 2 - The strategic cooperation is a concrete action to implement Jiangsu Province's directive to expand consumption and promote local products on platforms and in supermarkets [2] - This partnership not only provides a fast track for Nanjing's high-quality agricultural products to reach national consumers but also encourages standardized and regulated management at the production end, creating a virtuous cycle of "sales promoting production and branding enhancing value" [2]

今年"双11"，电商平台直播再度掀起购物热潮。10月9日至10月19日，某电商平台上超过4.1万商家直播 销售额增长500%，销售额破千万元的店铺直播间数量增长200%。电商直播依然是"双11"的重要增长引 擎，也显示出消费市场的火热气象。 当然，电商直播的发展也不能停留于单纯的促销，更应以"双11"带来的流量关注为契机，推动行业完善 制度与生态。平台要健全交易与信用规则，建立透明、公正的信用评价体系，压实虚假宣传、价格欺 诈、售后不力等治理责任。这不仅是维护消费者权益的必要举措，更为行业长远发展扫清障碍、奠定基 石。通过大数据监测与算法优化，让优质内容与诚信主播获得更多曝光，让"守信者得利、失信者受 限"成为行业共识。 数据背后更值得关注的是电商直播的悄然转变。越来越多主播正从单纯"带货者"向专业意见提供者转型 ——他们不再只推介商品，而是以专业知识、真实体验、客观测评赢得消费者信任，消费者想要看到的 不再是铺天盖地的"秒杀倒计时"，而是真实、专业、可信的推荐体验。一系列变化表明，直播行业正从 流量驱动转向信任驱动。 可以想见，电商直播的核心最终将回归产品与口碑，以规范和品质换取行业可持续发展的确定性。 在 ...