Core Points - The strategic cooperation framework agreement was signed between Nanjing Agricultural and Rural Bureau, Nanjing Commerce Bureau, and Nanjing Hema Network Technology Co., Ltd. to enhance agricultural product quality, expand consumer markets, and assist farmers in increasing income [1][2] - Hema plans to intensify the establishment of "Hema Village" in Nanjing during the 14th Five-Year Plan period, aiming for a long-term stable direct supply relationship with high-quality agricultural product production bases [1] Group 1 - The cooperation aims to streamline the production and sales channels, promoting the standardized and branded development of Nanjing's specialty agricultural products [1] - The Agricultural and Rural Bureau will select high-quality local products for promotion through specialized production and sales matchmaking events, facilitating their entry into Hema's national supply chain [1] - Hema commits to prioritizing the procurement of recommended agricultural products from Nanjing and will utilize both online and offline channels for sales [1] Group 2 - The strategic cooperation is a concrete action to implement Jiangsu Province's directive to expand consumption and promote local products on platforms and in supermarkets [2] - This partnership not only provides a fast track for Nanjing's high-quality agricultural products to reach national consumers but also encourages standardized and regulated management at the production end, creating a virtuous cycle of "sales promoting production and branding enhancing value" [2]

Core Viewpoint - Yangxi County is actively promoting its unique agricultural products in Beijing, aiming to expand its market presence and strengthen partnerships with major distribution platforms like Beijing Xinfadi [2][11][28]. Group 1: Event Overview - The 2025 Guangdong Yangxi Specialty Agricultural Products Promotion Conference was successfully held in Beijing on June 13 [2]. - This marks the third time Yangxi has engaged with Beijing Xinfadi to promote its agricultural products, showcasing the region's rich resources and unique flavors [3][4][26]. Group 2: Agricultural Strengths - Yangxi County, known as "China's Longevity Town," benefits from its mountainous and coastal geography, rich selenium soil, and abundant resources [8]. - The county has developed its agriculture and marine fisheries, establishing two national agricultural industry strong towns and several modern agricultural industrial parks [9][10]. Group 3: Market Impact - Beijing Xinfadi is a leading agricultural product distribution hub in China, supplying over 90% of the capital's agricultural products [11][12]. - Yangxi's agricultural products, including lychees and Chengcun oysters, have gained popularity in Beijing, with over 30 million pounds of products sold through Xinfadi [22][30][32]. Group 4: Sales Growth - Yangxi's lychee production area spans 130,000 acres, with an expected yield exceeding 90,000 tons this year, and over 12 million pounds of lychees have been sold to Xinfadi [34][35]. - The sales revenue of Yangxi's products in Beijing is increasing, with Guangdong Jiamei Food Technology Co., Ltd. reporting over 40% growth in sales for 2024 compared to 2023 [31][32]. Group 5: Future Plans - Yangxi plans to further expand its online and offline sales platforms and enhance its marketing strategies to promote its products nationally and globally [38][39].