Core Viewpoint - Recent rumors regarding JD.com involving "choose one of two" practices have surfaced, alleging that JD.com forces merchants to keep prices lower on its platform compared to others during the Double Eleven shopping festival, with significant penalties for violations [1][3] Group 1: Allegations and Responses - JD.com has been accused of imposing hefty fines on brands like Midea for pricing issues, with reports indicating a fine of 5 million yuan [1] - JD.com claims that the rumors are a result of its pricing strategy to ensure competitive pricing on its platform, rather than a "choose one of two" approach [3][4] - JD.com emphasizes that its requirement for merchants to not price higher on other platforms is aimed at protecting consumer interests and maintaining price competitiveness [3][4] Group 2: Legal and Market Implications - Analysts note that the typical definition of "choose one of two" involves platforms abusing market dominance to force exclusive trading, which differs from JD.com's focus on price matching [4] - The dispute highlights a broader competitive struggle in the e-commerce sector, particularly as platforms vie for market share and consumer attention [6] - The ongoing conflict between JD.com and Douyin reflects a significant battle over pricing strategies and market positioning in a saturated online marketplace [6] Group 3: Douyin's Position - Douyin has responded by asserting that JD.com's actions confirm a restriction on merchants' rights to operate freely on other platforms, which they argue constitutes a violation of market competition laws [5] - Douyin expresses a desire for regulatory bodies to investigate the situation to uphold fair market practices and protect merchants' rights [5]