不过，从过往的案例来看，董明珠这一IP也并非无所不能。例如，此前格力推出的开机画面内置董明珠头像的手机，以及由董明珠参与设计的玫瑰空调， 就曾遭到不少消费者的吐槽和质疑。 走进"董明珠健康家"北京门店，传统家电卖场的陈列方式被彻底颠覆。取而代之的是真实厨房、客厅、卧室场景，形成了"空气-水质-膳食"三位一体的核 心理念。 格力希望借此打破人们对"格力只有空调"的刻板印象，用全新的店铺品牌形象，为消费者提供一站式家电解决方案。 即便曾引来不少争议，但格力电器孤注一掷的"董明珠健康家"正在加速狂飙。 近日，格力电器在投资者互动平台上透露，其已在全国部署了970多家"董明珠健康家"，而这距其首家门店落地北京仅过去半年左右的时间。 雷达财经出品 文|丁禹 编|孟帅 值得一提的是，半年报显示，格力电器当下正面临增利不增收的困境。上半年，在三大主营业务中，以空调为代表的消费电器板块，更是成为格力唯一一 个收入出现下滑的板块。 此外，格力电器市场总监朱磊也曾坦言，在国内许多消费者心中，存在"格力只等于空调"的认知，这种认知限制了格力新品类发展的速度。 在此背景下，这些不再以"格力"命名、而是以企业领袖个人IP背书的门店，正 ...

Group 1 - The article highlights the changing consumer behavior during the May Day holiday, emphasizing that consumers are not just purchasing products but are investing in their preferred lifestyles, which include aspects like individuality, affordability, and sustainability [1] Group 2 - The article discusses the similarities between live-streaming e-commerce and traditional TV shopping, noting that both face issues of trust and credibility, which could lead to a decline in the live-streaming sector if not addressed [3] Group 3 - The article raises concerns about Gree Electric Appliances and its leadership under Dong Mingzhu, suggesting that her recent comments reflect worries about the company's future, and outlines four strategic areas for Gree to focus on for recovery [5] Group 4 - The article analyzes Haidilao's entry into the baking industry, acknowledging its strong brand influence and loyal customer base, while also pointing out the challenges it faces in adapting to a completely different product category [7] Group 5 - The article reports on Haidilao's declining average customer spending, which has dropped to 99.1 yuan in 2023 and is projected to fall further to 97.5 yuan in 2024, indicating a return to pricing levels seen in 2017 [9] Group 6 - The article discusses the necessity of social security for delivery riders, highlighting a survey that shows a significant portion of riders are unwilling to contribute to social security, indicating a need for reform in how social security is approached for gig economy workers [11] Group 7 - The article critiques JD.com's efforts in the food delivery market, suggesting that its strategies are outdated and unlikely to succeed in the current "stock economy" phase of the restaurant industry [14] Group 8 - The article expresses concerns about Xiaomi's rapid entry into the automotive sector under Lei Jun, suggesting that the quick development of a vehicle may compromise quality and safety [16] Group 9 - The article discusses Midea Group's decision to liquidate its shares in Xiaomi, interpreting it as a shift from a cooperative relationship to a competitive one in the smart home ecosystem [19] Group 10 - The article highlights the challenges faced by the tea beverage industry, particularly with low-cost competition leading to a detrimental cycle of sacrificing profits for market share, which could harm brand trust [21] Group 11 - The article details the significant decrease in Zhang Wenzhong's wealth, noting that his fortune has halved to 10 billion yuan, and reflects on his entrepreneurial journey and the challenges faced by his company, Wumart [22][23]