Group 1 - The Li Ka-shing family's company has reduced the selling prices of properties in Huizhou, with significant discounts observed on both high-rise and townhouse units [1][2] - For example, the price of a 51 square meter high-rise unit has dropped from approximately 1.17 million yuan per square meter to around 7,800 yuan per square meter, representing a discount of about 34% [1] - The current selling price for townhouse units is between 12,000 and 13,000 yuan per square meter, which is a notable decrease from the previous average price of 16,400 yuan per square meter [2] Group 2 - The developer of the mentioned project is Hutchison Whampoa Properties (Huizhou) Limited, part of the Li Ka-shing family business [3] - Recent reports indicate that Hutchison Whampoa is also promoting other projects in the Greater Bay Area, including properties in Zhongshan, Guangzhou, and Dongguan, with similar price reductions [3] - Market analysts suggest that the price cuts are driven by market adjustments and strategic shifts within the company, as competition among new projects intensifies [3]

Core Viewpoint - The article discusses significant price reductions in real estate projects developed by Li Ka-shing's family business, specifically in Huizhou, indicating a strategic shift in response to market conditions and increased competition in the Greater Bay Area [1][3]. Group 1: Price Adjustments - The sales prices of high-rise and stacked villa units at the "Longpu Garden" project have been notably reduced, with the price of a 51 square meter unit dropping from approximately 1.17 million yuan per unit to around 780,000 yuan, reflecting a discount of about 34% [1]. - The current sales price for stacked villas is reported to be between 12,000 and 13,000 yuan per square meter, down from an average price of 16,400 yuan per square meter in July 2022, indicating a significant price adjustment [2]. Group 2: Market Context - The developer, Hutchison Whampoa (Huizhou) Limited, is not the only entity reducing prices; other projects in the Greater Bay Area, including those in Dongguan and Zhongshan, are also experiencing price cuts [3]. - Market analysts suggest that the price reductions are a response to a cooling market, characterized by increased inventory and declining prices for both new and second-hand homes, necessitating aggressive pricing strategies to maintain sales volume [3].