Core Viewpoint - The article discusses significant price reductions in real estate projects developed by Li Ka-shing's family business, specifically in Huizhou, indicating a strategic shift in response to market conditions and increased competition in the Greater Bay Area [1][3]. Group 1: Price Adjustments - The sales prices of high-rise and stacked villa units at the "Longpu Garden" project have been notably reduced, with the price of a 51 square meter unit dropping from approximately 1.17 million yuan per unit to around 780,000 yuan, reflecting a discount of about 34% [1]. - The current sales price for stacked villas is reported to be between 12,000 and 13,000 yuan per square meter, down from an average price of 16,400 yuan per square meter in July 2022, indicating a significant price adjustment [2]. Group 2: Market Context - The developer, Hutchison Whampoa (Huizhou) Limited, is not the only entity reducing prices; other projects in the Greater Bay Area, including those in Dongguan and Zhongshan, are also experiencing price cuts [3]. - Market analysts suggest that the price reductions are a response to a cooling market, characterized by increased inventory and declining prices for both new and second-hand homes, necessitating aggressive pricing strategies to maintain sales volume [3].

Core Viewpoint - The recent significant price reductions by China Overseas Land & Investment (中海地产) in Nanjing's residential projects have sparked dissatisfaction among existing homeowners, leading to protests and demands for the cessation of low-price sales [2][3][8]. Group 1: Price Reduction Impact - China Overseas Land & Investment has reduced the price of its Nanjing project, Guanjiangyue, from an initial price of approximately 34,000 yuan per square meter to 23,000 yuan, representing a nearly 40% decrease [2][4]. - The price drop has led to a surge in interest from potential buyers, with around 150 units sold within a week, causing existing homeowners to feel their property values have plummeted [4][5]. - Homeowners are expressing frustration, feeling that the new pricing undermines their investments, with one homeowner stating their property is now worth 2.5 million yuan, a loss of 1.5 million yuan [5][6]. Group 2: Homeowner Reactions - Homeowners have begun to restrict access to their community, preventing real estate agents and strangers from entering, which they believe disrupts their living environment [4][6]. - The actions of homeowners reflect a collective response to the perceived unfairness of the price reductions, with some homeowners actively monitoring and controlling access to their properties [3][4]. - Homeowners have initiated negotiations with the developer to halt low-price sales and stop the signing of contracts for recently sold units [8][9]. Group 3: Market Dynamics - Real estate agents acknowledge the price cuts but argue that they are within a reasonable range compared to surrounding properties, suggesting that the market is adjusting rather than being disrupted [8][10]. - The competitive pricing of new homes is attracting buyers away from second-hand properties, indicating a shift in buyer preferences towards new developments [8][10]. - The ongoing negotiations between homeowners and the developer highlight the tension between market pricing strategies and homeowner expectations in a fluctuating real estate market [9][10].