Core Viewpoint - The article discusses the strategic moves by Zong Fuli, the daughter of the founder of Wahaha, to regain control over the brand and its operations, indicating a significant shift in the company's management and structure amid ongoing family disputes over ownership and control [1][26]. Group 1: Brand and E-commerce Changes - The official Wahaha flagship store on Taobao has been replaced by a new store named "Tongyuan Kang Food Specialty Store," indicating a termination of the partnership with the previous operator [1][4]. - The new Wahaha flagship store is now operated by Hangzhou Hengyi E-commerce, a subsidiary of Hongsheng Beverage Group, which is controlled by Zong Fuli [8][9]. - Zong Fuli's actions are aimed at severing ties with Du Jianying, the previous operator, and consolidating brand control [7][10]. Group 2: Corporate Restructuring - Since June, multiple companies under the "Wahaha Changsheng" name have been renamed to "Hongsheng," reflecting a broader restructuring strategy [11]. - The renaming is seen as a move to distance the brand from Du Jianying and her family, who have significant stakes in various Wahaha subsidiaries [13][14]. - Wahaha has shut down 18 production lines across several cities, which were closely linked to Du Jianying's interests, indicating a strategy to reduce her influence [15][17]. Group 3: Investment and Production Strategy - Wahaha plans to invest 1 billion yuan to establish a new beverage production base in Xi'an, aiming to fill the capacity gap left by the closed factories [17]. - The new production base will include multiple high-speed production lines covering a range of beverage categories, reinforcing Zong Fuli's control over supply chains [17][26]. Group 4: Internal Reforms and Market Strategy - Zong Fuli is implementing reforms within Wahaha, including the elimination of underperforming distributors and a focus on core products, reducing the SKU count to around 30 [28][30]. - New product lines, such as sugar-free tea and double pomelo juice, are being introduced to cater to changing consumer preferences and attract younger demographics [31][34]. - The company is also focusing on a strategic plan for 2025, emphasizing breakthroughs in water and tea categories and multi-channel network development [33][34]. Group 5: Challenges and Future Outlook - Zong Fuli faces significant challenges, including internal resistance to reforms, competition from rivals like Nongfu Spring, and potential legal disputes over ownership and control [35][37]. - The ongoing family disputes and the need to stabilize internal operations while enhancing brand competitiveness are critical issues that Zong Fuli must address moving forward [37][38].