Core Viewpoint - The collaboration between Hema and 88VIP has led to a perceived reduction in member benefits, raising concerns among consumers about the value of membership versus product profitability [1][3][5] Group 1: Membership Benefits - Hema and 88VIP launched a series of activities to celebrate Hema's 10th anniversary, including a promotion where 88VIP members can receive 90 days of free Hema X membership [2] - Many Hema X members feel that the benefits have been diminished, as they compare the cost of their membership (256 yuan) to the lower cost for 88VIP members (88 yuan) [3] - Consumers reported that the conditions for discounts, such as the 88% off, have become more restrictive, with limitations on when these discounts can be applied [3] Group 2: Consumer Sentiment - There is growing dissatisfaction among consumers regarding the perceived reduction in membership benefits, with reports of misleading promotions and unmet expectations [3][5] - Adjustments made by 88VIP in 2025, such as limiting free returns and increasing spending thresholds for discounts, have further fueled consumer frustration [3] Group 3: Business Model Implications - The current membership model relies on generating revenue from membership fees rather than product sales, which may require a reevaluation due to the lowered membership thresholds [4] - The dual approach of offering both membership and non-member pricing complicates Hema's ability to balance member benefits with product pricing effectively [4] - The future of the collaboration between Hema and 88VIP will depend on the response and performance data from the current promotional activities [5]

Core Viewpoint - The recent controversy surrounding Sam's Club is primarily due to its product selection strategy, which has led to customer dissatisfaction and negative feedback regarding the introduction of "low-sugar Holley Pie" while popular items were quietly removed from shelves [1][10]. Product Selection Changes - Sam's Club has introduced new products from popular brands like Holley, Wei Long, and Xu Fu Ji, while simultaneously removing previously popular items such as egg yolk pastries and caramel layered cookies [1]. - The removal of certain high-value products has raised concerns among members, with some expressing intentions to cancel their memberships [1][10]. Customer Feedback and Reactions - Following the introduction of the low-sugar Holley Pie, many customers reported being unable to find the product on the Sam's Club app, leading to significant online discussions and trending topics on social media [3]. - Sam's Club customer service confirmed that the product had been removed from online listings, although it remained available in some physical stores [5]. Brand and Corporate Responses - A representative from Walmart acknowledged the discussions regarding product selection and stated that customer feedback would be considered in future product strategies [7]. - Sam's Club has indicated that it will take legal action against misinformation and defamation related to its brand and management [7]. Membership and Revenue Insights - As of June 2025, Sam's Club is projected to have over 9 million paid members, generating membership fee revenue exceeding 2.34 billion yuan based on a fee of 260 yuan per year [13]. - The membership model is a core competitive advantage for Sam's Club, acting as an agent for consumers in selecting quality products [13]. Brand Dependency on Sam's Club - Major brands like Holley, Wei Long, and Xu Fu Ji are increasingly reliant on Sam's Club as a strategic sales channel, which has become a significant revenue source for Walmart amid market fluctuations [15]. - There is a risk for brands to lose pricing power and become mere suppliers to Sam's Club, as the retailer has gained significant control over product offerings [16]. Ongoing Dynamics Between Brands and Retailers - The relationship between brands and Sam's Club is characterized by a tug-of-war, with brands seeking to maintain some level of control and insight into consumer preferences beyond what retailers provide [17]. - The ongoing dynamics suggest that the negotiation and collaboration between brands and Sam's Club will continue to evolve [18].

Core Insights - Sam's Club is facing criticism from its members regarding the selection of products, with many feeling that the offerings have become less thoughtful and more similar to those found in regular supermarkets [2][3] - The membership benefits are reportedly diminishing, leading to dissatisfaction among members who are reconsidering their renewal [3][4] - The membership model is a key competitive advantage for Sam's Club in the Chinese market, with a significant number of paid members contributing to substantial revenue [3] Product Selection - Sam's Club has introduced products that are commonly found in regular supermarkets, such as Liu Liu Mei and Hao Li You, which has led to member complaints about the value of their membership fees [2] - Some products labeled as "exclusive" or "special" are not significantly different from their regular counterparts, raising questions about the authenticity of the offerings [2] - The introduction of products with minor modifications, such as reduced sugar versions, has not met member expectations, as the nutritional content remains similar or even worse in some cases [2] Membership Experience - The benefits associated with the membership card have been reduced, with the removal of perks like car wash and dental vouchers, prompting members to express their dissatisfaction online [3] - The membership model has been crucial for attracting middle-class consumers in China, with a reported membership count exceeding 9 million by June 2025, generating over 2.34 billion yuan in revenue [3] Competitive Landscape - The company is positioned as a consumer "agent," responsible for curating quality products for its members, but a decline in product selection could jeopardize its competitive edge in a highly competitive retail market [4] - If the current trend of product selection continues, it may lead to a loss of consumer loyalty that would be difficult to regain [4]

Financial Data and Key Metrics Changes - The company aims for a revenue growth target of 10%, driven by high single-digit billings growth, continued card fee growth, and lending growth slightly faster than billings [18] - The US consumer business has grown at a CAGR of 10.5% since 2019, indicating outperformance compared to the industry [18] - The company has about 5% of accounts in the US but 25% of fee-paying accounts, suggesting significant room for growth [18] Business Line Data and Key Metrics Changes - The millennial and Gen Z customer base has increased from 18% of volume in 2019 to 35% in the last quarter, growing at a 15% rate [10] - 60% of new customer acquisitions are from millennials and Gen Z, with 75% of gold and platinum cardholders in the US belonging to these demographics [11] - The SME segment has shown flat growth, while the overall commercial business has seen about 3% growth with nearly 8% revenue growth [59] Market Data and Key Metrics Changes - International markets are growing in the teens, with the company holding less than 6% market share in its top five markets [68] - The company has made significant progress in increasing coverage in 12 markets, aiming for 80% coverage in targeted cities [69] Company Strategy and Development Direction - The company is focused on customer-centric innovation and adapting to meet the needs of various demographics, particularly millennials and Gen Z [4][6] - The closed-loop network is a key differentiator, allowing for better data collection and marketing capabilities [13][14] - The company is investing in technology and replatforming backend systems to enhance operational efficiency and customer experience [90][92] Management's Comments on Operating Environment and Future Outlook - Management believes that consumer sentiment does not significantly affect their customer base, with unemployment being a more critical factor [50][51] - The company is optimistic about growth opportunities in international markets and the small business segment, which is still nascent [70] Other Important Information - The company has been investing in AI since 2010, which enhances underwriting decisions and fraud prevention [92] - The company is focused on maintaining a balance between marketing spend and operational expenses to ensure sustainable growth [78][80] Q&A Session Summary Question: How does the company plan to grow billings? - The company sees significant room for growth in billings, with a total addressable market (TAM) growing in mid to high digits annually [18] Question: What is the state of spending currently? - Spending has remained consistent across various segments, with strong performance in restaurants and stable airline spending [21][22] Question: How does the company ensure value for diverse demographics? - The company offers a variety of benefits tailored to different demographics, ensuring that each group finds value in their products [27][28] Question: What is the strategy behind the recent acquisition of Center? - The acquisition aims to enhance expense management capabilities, targeting middle-market companies and integrating with existing products [64][66] Question: How does the company view the competitive landscape? - The competitive environment is intense, but the company believes it has a strong position and continues to innovate to stay ahead [44][46]