Core Insights - Despite a challenging macro environment, the company expresses satisfaction with its performance in the Chinese market, highlighting improvements in operations and growth in market share and same-store sales [1][3][22] - The company plans to open approximately 1,000 new stores in China this year, continuing its rapid expansion strategy [3][5] Chinese Market Performance - In Q2, the international franchise market, which includes China, recorded the highest same-store sales growth at 5.6%, a significant recovery from a decline of 1.3% in the same period last year [3][22] - Chicken products were a key driver of performance in the second quarter, contributing to increased market share in the fast-food sector [3][22] - As of June 30, the total number of McDonald's restaurants in China reached 7,227, reflecting a year-on-year increase of over 15% [5] Expansion Strategy - The company has successfully entered Qinghai and Ningxia, completing its coverage of all provincial-level administrative regions in China [7] - The company is focusing on increasing penetration in first- and second-tier cities, with cities like Shenzhen and Guangzhou surpassing 800 restaurants [7] Beverage Innovation - The company is testing new beverage products in hundreds of U.S. locations, including cold brew coffee and fruit drinks, aiming to tap into the high-margin beverage market [9][11] - The CEO emphasizes the importance of pricing strategy in the beverage segment, indicating that even lower-priced drinks can be profitable [11] Breakfast Segment Challenges - The breakfast segment is currently under pressure due to economic factors, with the company working on strategies to enhance value perception and drive customer traffic during this time [14][22] Global Financial Performance - In Q2, the company's global revenue reached $6.843 billion, a 4% year-on-year increase, with net profit rising by 9% to $2.253 billion [16] - The global same-store sales grew by 3.8%, with all segments showing broad growth [16] Future Outlook - The company maintains its adjusted operating margin target for 2025 at 46%-49%, despite ongoing cost pressures in various markets [18] - The CEO highlights the importance of aligning the brand's strengths with data and technology to drive future growth [19][20]

Financial Data and Key Metrics Changes - In Q1 2025, the group's revenue increased by 2.2% year over year to RMB 5.4 billion, aligning with guidance [19] - Adjusted EBITDA grew by 5.3% year over year to RMB 1.5 billion, with Lexi Huazhu's adjusted EBITDA increasing by 5.8% year over year to RMB 1.6 billion [23] - Operating cash flow generated in Q1 was RMB 580 million, with cash and cash equivalents at RMB 11.8 billion, indicating a solid cash position of RMB 6.5 billion [23] Business Line Data and Key Metrics Changes - Revenue from Lexi Huazhu grew by 5.5% year over year, while DH revenue decreased by 11.3% year over year due to the transformation of 10 leased hotels to franchised hotels [20] - The number of upper midscale hotels in operation increased by 36% year over year to 933, with the pipeline growing by 22% year over year to 523 [11] - The proportion of managed and franchised hotels increased to 46%, up from 38% in Q1 2024, with asset-light hotels in the pipeline at 57% [16] Market Data and Key Metrics Changes - RevPAR declined by 3.9% year over year, with ADR decreasing by 2.6% and occupancy rate declining slightly by one percentage point [6] - The company noted strong performance in North Africa and the Middle East, with RevPAR for legacy DH improving by 12.7% to €65 [15] - The company reported a positive year-over-year growth in industry RevPAR during the Labor Day holiday, indicating a recovery in leisure travel demand [8] Company Strategy and Development Direction - The company is focusing on differentiated strategies for products and services to capture rising leisure demand, particularly from emerging travelers [8] - There is a commitment to maintaining a strong growth momentum in the upper midscale segment while upgrading products and core brands to meet evolving customer demands [11] - The company aims to achieve a leading position in market share while ensuring profitability for newly opened hotels [55] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism regarding leisure travel demand, despite uncertainties related to tariff issues [7] - For Q2 2025, management expects RevPAR to decline at a low single digit but to narrow on a sequential basis, with a focus on stabilizing revenue [28] - The management acknowledged that the business travel segment is under pressure primarily due to supply issues rather than demand [29] Other Important Information - The company opened 695 hotels and closed 155 in Q1 2025, with a pipeline of 2,865 hotels by quarter end [9] - The member base increased to nearly 280 million, with room nights generated through the central reservation system accounting for 65.1% [13] - The company is actively pursuing asset-light transactions to improve profitability and reduce overhead costs [34] Q&A Session Summary Question: Expectations on RevPAR for Q2 2025 and full year 2025 - Management expects RevPAR to decline at a low single digit for Q2 2025, with efforts to stabilize it amid uncertainties [28] Question: Specific reasons behind business travel weakness - Management indicated that the weakness is more related to supply issues rather than demand, with significant supply increases over the past two years [29] Question: Further plans on DH strategy to improve profitability - Management is focused on asset-light transactions and reducing overhead costs, with ongoing restructuring efforts [34] Question: Evaluation of competition landscape in limited service - Management noted that fixed costs, particularly rental costs, have been declining, and operational efficiency is being improved to maintain competitiveness [37] Question: Reasons for the gap between blended RevPAR and like-for-like RevPAR - The gap is attributed to continuous product upgrades and pressures from supply surges, with efforts to optimize revenue management [49]