□ 本报记者 唐 瑞 文/摄 乳品行业的健康化也延伸至更广义的饮品赛道。记者在现场看到，强调"不加一滴水"的100%椰子水、 主打"0添加"的苏打水、中式茶口味的瓶装花草水都吸引大量年轻消费者驻足试饮。新品类更是层出不 穷，例如主打药食同源的各类植物饮料，主要成分为黄芪、红枣、薏仁等养生食材；茉莉、龙井等中式 茶"摇身一变"而成的瓶装水；甚至奈雪的茶、喜茶等传统奶茶品牌也加入博览会阵容，推出瓶装饮 品……这类展位前几乎都围满了试喝的年轻人，不少消费者在品尝后现场购买，可见传统特色茶饮对年 轻消费群体的吸引力正在增强。 年轻化：产品创新向"Z世代"靠拢 不只是健康化，零售产品也同样注重年轻化，这在酒类板块尤为明显。记者观察到，以新口味、新包 装、新场景塑造品牌个性，成为酒饮企业年轻化的重要策略。这类品牌的展位设计大多颇具潮流感，产 品口味多元。 图为消费者正在体验现场调酒。 在酒类展区，现场调酒、互动试饮等体验式场景吸引了大量年轻消费者。例如弗德莱博集团推出的果味 小瓶酒以"年轻人的情绪宣泄"为卖点，蕉贝的气泡酒则主打"与自己交杯"的理念，精准捕捉年轻群体的 个性化表达方式。 当下的消费市场呈现出什么特征？日前 ...

专注于中国消费品领域新媒体，对通路营销、渠道数字化及新零售领域进行专业研究及媒体报道。 本文已获得授权，来源： 新经销（ID：New-distribution） ，作者：陈思廷，原文标题：《传统经 销商到了最危急的时刻：不是生意差，是生意底座塌了》，头图来自：视觉中国 过去三个月，我跑了四川、海南、陕西几个市场，看到的不是"下滑"，而是断崖 式 "急坠" 。 从 8月之后，数量众多的经销商销售规模突然掉了30%，甚至50%以上。很多人原来还在微利高压里 撑着， 现在却 一脚踩进亏损。 以下文章来源于新经销 ，作者陈思廷 新经销 . 你问原因？消费环境、天气当然有影响，但它们解释不了这轮 集体塌方的速度和幅度。 真正的拐点，是零售渠道在 8月之后突然激烈变形，而这一变形，直指经销商的饭碗。 一句话：不是经销商 老板们 不努力，是 大家 赖以生存的 传统零售土壤 正在迅速坍塌。 一、三重冲击，正在击垮经销商 存量 第一重冲击：零食折扣店 开一条街，塌一条街。 很多人还没意识到，零食折扣店对传统店的打击不是 抢一点生意，而是结构性替代。 你在一条街上看到一家赵一鸣 或者零食优选 ，不要以为只是多了个新店。你很快会看 ...

Core Insights - Despite a challenging macro environment, the company expresses satisfaction with its performance in the Chinese market, highlighting improvements in operations and growth in market share and same-store sales [1][3][22] - The company plans to open approximately 1,000 new stores in China this year, continuing its rapid expansion strategy [3][5] Chinese Market Performance - In Q2, the international franchise market, which includes China, recorded the highest same-store sales growth at 5.6%, a significant recovery from a decline of 1.3% in the same period last year [3][22] - Chicken products were a key driver of performance in the second quarter, contributing to increased market share in the fast-food sector [3][22] - As of June 30, the total number of McDonald's restaurants in China reached 7,227, reflecting a year-on-year increase of over 15% [5] Expansion Strategy - The company has successfully entered Qinghai and Ningxia, completing its coverage of all provincial-level administrative regions in China [7] - The company is focusing on increasing penetration in first- and second-tier cities, with cities like Shenzhen and Guangzhou surpassing 800 restaurants [7] Beverage Innovation - The company is testing new beverage products in hundreds of U.S. locations, including cold brew coffee and fruit drinks, aiming to tap into the high-margin beverage market [9][11] - The CEO emphasizes the importance of pricing strategy in the beverage segment, indicating that even lower-priced drinks can be profitable [11] Breakfast Segment Challenges - The breakfast segment is currently under pressure due to economic factors, with the company working on strategies to enhance value perception and drive customer traffic during this time [14][22] Global Financial Performance - In Q2, the company's global revenue reached $6.843 billion, a 4% year-on-year increase, with net profit rising by 9% to $2.253 billion [16] - The global same-store sales grew by 3.8%, with all segments showing broad growth [16] Future Outlook - The company maintains its adjusted operating margin target for 2025 at 46%-49%, despite ongoing cost pressures in various markets [18] - The CEO highlights the importance of aligning the brand's strengths with data and technology to drive future growth [19][20]

Group 1 - A new rural common prosperity supermarket has opened in Yucun, Anji County, Huzhou, Zhejiang Province, showcasing high-quality agricultural products from Qiqihar City, including specialty dried vegetables and cold-pressed soybean oil [1] - The establishment of a common prosperity alliance between Baichuan County and Yucun aims to enhance the sales and promotion of Baichuan's agricultural products through online and offline channels, benefiting local farmers [1] - Baichuan County organized six enterprises to showcase over 20 types of specialty agricultural products, including soda water, cold-pressed soybean oil, and ecological rice, to improve the recognition and reputation of its agricultural products [1] Group 2 - Baichuan County is located in one of the world's three major black soil distribution areas, providing a unique advantage for developing green and specialty industries [2] - The county has adopted the "Ten Thousand Projects" experience to pursue a development path that emphasizes production growth, improved living standards, and ecological sustainability, focusing on food safety and green, healthy, and efficient production [2] - Future plans for Baichuan County include leveraging ecological advantages to transform "green mountains and clear waters" into "golden mountains and silver mountains," enhancing agricultural productivity, and expanding income channels for farmers [2]

Core Viewpoint - The collaboration between Three Squirrels and Ai Ling Shi has failed, impacting the company's offline expansion strategy, but the company will continue to seek development opportunities in line with its established strategy [1][18]. Group 1: Acquisition Details - Three Squirrels announced the termination of its acquisition of Hunan Ai Ling Shi Technology Co., Ltd. due to a lack of agreement on core terms after eight months of negotiations [2][3]. - The acquisition was part of a larger plan involving three acquisitions, with a total investment not exceeding 360 million yuan, where Ai Ling Shi represented the largest portion at 200 million yuan [8]. - Ai Ling Shi operates over 2,000 stores nationwide and was seen as a key player in strengthening Three Squirrels' offline presence [5][16]. Group 2: Financial Performance - Three Squirrels experienced a revenue decline from 2020 to 2023, but in 2024, it reported a revenue of 10.622 billion yuan, a year-on-year increase of 49.3%, and a net profit of 408 million yuan, up 85.5% [16]. - The company's revenue has been heavily reliant on online channels, with third-party e-commerce platform revenue accounting for about 70% of total revenue from 2020 to 2024 [16][17]. Group 3: Strategic Shift - Following the failed acquisition, Three Squirrels is expected to continue its focus on offline market expansion, aiming to adjust its revenue structure from a 7:3 online-to-offline ratio to a 5:5 ratio over the next 2 to 3 years [15]. - The company has shifted its strategic positioning, moving from a focus solely on snacks to a broader "all-category, all-channel" approach, emphasizing high-quality products [20][21]. - Recent actions include entering the beverage market and plans to open all-category lifestyle stores and convenience stores [21][22].

Core Viewpoint - The acquisition of Hunan Ailing Snack Technology Co., Ltd. by Three Squirrels has been terminated after eight months of negotiations due to disagreements on core terms, marking a setback in the company's offline expansion strategy [1][4]. Group 1: Acquisition Details - Three Squirrels planned three acquisitions in 2024, with the largest being the proposed acquisition of Ailing Snack for up to 200 million yuan, part of a total investment of no more than 360 million yuan across all three deals [2][5]. - The acquisition aimed to leverage Ailing Snack's extensive network of over 2,000 stores to strengthen Three Squirrels' offline presence and tap into new market segments [2][5]. - Ailing Snack has been actively expanding, having acquired several snack brands and increasing its store count from approximately 1,800 to over 2,000 in 2023 [3][5]. Group 2: Strategic Implications - The failure of the acquisition is seen as a significant obstacle to Three Squirrels' goal of balancing its revenue structure from 70% online to 50% offline over the next 2-3 years [4][5]. - The company has been facing declining revenues since 2019, with a notable recovery in 2024, achieving a revenue of 10.622 billion yuan, a 49.3% increase year-on-year [5][6]. - Three Squirrels is now seeking alternative opportunities to pursue its offline strategy, although it has not disclosed plans for new acquisition targets [6][7]. Group 3: New Strategic Direction - Three Squirrels has shifted its strategic focus from solely snacks to a broader "all-category, all-channel" approach, aiming to provide high-quality products across various categories [7][8]. - The company has recently entered the beverage market and plans to open all-category lifestyle stores and convenience shops, indicating a significant shift in its business model [7][8]. - The founder has positioned 2025 as a "year of rebirth" for the company, suggesting a transformative phase ahead [9].

Core Viewpoint - The U.S. will increase tariffs on imported steel and aluminum from 25% to 50% starting in early June, which is expected to raise prices on various consumer goods, including food products and large items like cars and appliances [1] Impact on Industries - The increase in steel and aluminum tariffs will likely lead to higher costs for canned food manufacturers, as the price of metal packaging rises [1] - Major U.S. food companies may be forced to raise product prices due to the inability to source all raw materials domestically, exacerbated by the new tariffs [1]

Group 1 - The recent trend of "blind box cocktail challenges" on social media platforms like Xiaohongshu involves mixing various drinks without prior discussion, leading to potential health risks due to unintentional high alcohol consumption [1] - Mixing coffee with alcohol is believed to enhance alertness, but it can mask intoxication, leading to higher alcohol intake and risky behaviors [2][3] - The combination of energy drinks and alcohol can cause long-term brain damage due to the opposing effects of alcohol and caffeine, which may lead to excessive alcohol consumption [4] Group 2 - Using soda water as a mixer can accelerate alcohol absorption, increasing the risk of intoxication due to the carbonation effect [5][6] - A study indicated that vodka mixed with soda water resulted in faster alcohol absorption compared to vodka mixed with water, highlighting the potential dangers of such combinations [6]

Core Viewpoint - Qingdao Beer is expanding its business by acquiring a 100% stake in Jimo Huangjiu for 665 million yuan, aiming to diversify its operations beyond beer and tap into the Huangjiu market, which is expected to provide new growth opportunities [2]. Group 1: Acquisition Details - Qingdao Beer announced the acquisition of Jimo Huangjiu for 665 million yuan, which includes the profit and loss adjustments during the price adjustment period [2]. - Jimo Huangjiu, established in 1980, reported a revenue of 170 million yuan in 2024, marking a 13.5% year-on-year increase, and a net profit of 30.47 million yuan, up 38% year-on-year [2]. Group 2: Strategic Intent - The acquisition is part of Qingdao Beer's strategy to expand its non-beer business and promote diversified development, which is expected to bring new growth opportunities [2]. - The company believes that both Huangjiu and beer are fermented beverages, which can enhance product lines and create market and resource synergies [2]. Group 3: Market Context - The beer industry is experiencing a shift in growth patterns, with overall volume declining, and growth now driven by structural upgrades and new product categories [4]. - The domestic alcohol industry, including beer, faces challenges such as premiumization, personalization, cost-effectiveness, and youth-oriented marketing [4]. - Cross-category combinations are becoming a strategy for beer companies to offer more choices to consumers and enhance brand loyalty, as seen with other companies like Yanjing Beer and China Resources Beer [4].