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恺英网络与中旭未来(贪玩)深化业务合作 共筑流量生态 赋能传奇IP长效发展
Zhong Guo Xin Wen Wang· 2025-08-01 06:05
Group 1 - The core viewpoint of the news is the collaboration between Zhejiang Xianqu Interactive Entertainment Network Technology Co., Ltd. and Jiangxi Ganwan Information Technology Co., Ltd., which involves a payment of 200 million yuan for the establishment of a "Ganwan Game" celebrity zone within the Legend Box [2][3] - Ganwan Game is a well-known game distribution platform in China, focusing on the refined operation and innovative promotion of legendary games, having successfully created several phenomenon-level game products such as "Blue Moon Legend" and "Dragon Soaring Legend" [2] - Xianqu Interactive has developed a unique vertical community platform for legendary games, integrating game experience, community interaction, live streaming, and item trading, which enhances user engagement and community activity [2] Group 2 - This partnership represents an extension of the long-term collaboration between Kaiying Network and Ganwan Game, marking a comprehensive upgrade of the legendary IP ecosystem [3] - The entry of Ganwan Game will provide easier content access for its large user base and utilize integrated marketing strategies, including celebrity endorsements, to enhance product market penetration [3] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to elevate the market presence of the legendary IP and improve player experience [3]
年入50亿、储备20+款产品,这家公司想摆脱传奇大厂的标签?
3 6 Ke· 2025-06-11 02:50
Core Viewpoint - The company has successfully reversed its previous losses and achieved significant revenue and profit growth, establishing itself as a key player in the gaming industry, particularly in the retro gaming segment [1][3][5]. Financial Performance - The company's revenue has resumed growth since 2020, reaching 5 billion yuan last year, with net profit exceeding 1 billion yuan for three consecutive years [1]. - Last year's revenue grew by 19% year-on-year, totaling 5.1 billion yuan, with self-operated and joint-operated revenues accounting for 63% of total revenue [5]. Business Developments - The company has undergone significant changes, including the resolution of past legal issues and a restructuring of its business model, allowing for increased product releases and investment activities [4][8]. - The company has expanded its product offerings beyond traditional titles like "Legend" and "Miracle," venturing into various game genres [4]. Product Portfolio - The core revenue still relies on retro-themed games, which include titles like "Original Legend," "Blood of the Battle," and "Angel War," contributing significantly to the revenue base [5]. - The company has introduced a new information service that has grown rapidly, accounting for 18% of total revenue, primarily from the 996 game box and Cangyue Island platform [7]. Strategic Partnerships - The company has established a strong partnership with Zhejiang Shenghe, a game developer, which has been a significant contributor to its success, particularly with the "Legend" series [8]. - The company has strengthened its ties with Century Huatong and Zhongxu Future through cross-shareholding and strategic cooperation agreements, enhancing its position in the "Legend" IP ecosystem [10][12]. Legal and Regulatory Developments - The company has been involved in long-standing copyright disputes over the "Legend" IP, which have recently seen resolution, allowing for a more stable business environment [9]. - A recent arbitration ruling ordered a compensation of 224.5 million yuan from a Korean company, further solidifying the company's legal standing [12]. Market Expansion - The company has made strides in international markets, with overseas revenue reaching 375 million yuan, a year-on-year increase of over 220% [22]. - The company has diversified its product line, including various genres and IP adaptations, to enhance its market presence and appeal [13][19].