Core Viewpoint - The gaming industry is experiencing a significant boost due to stable approval of game licenses, a recovery in monthly market conditions, and accelerated AI implementation, forming a triple driving force for the sector [1][3]. Group 1: Industry Overview - In August 2025, a total of 166 domestic games were approved, marking a new monthly high for the year, with 107 mobile games, 39 casual puzzle games, and 1 PS5 game included [1]. - The actual sales revenue of China's gaming market in July 2025 reached 29.084 billion yuan, with a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [1]. - The mobile gaming sector generated 21.36 billion yuan in July, reflecting a month-on-month growth of 6.36% and a year-on-year growth of 0.92% [1]. Group 2: Company Performance - Giant Network (002558.SZ) reported a revenue of 1.662 billion yuan in H1 2025, up 16.47% year-on-year, with a mobile gaming revenue growth of 21.56% and a gross margin of 91.92% [2]. - 37 Interactive Entertainment (002555.SZ) achieved a revenue of 8.486 billion yuan and a net profit of 1.4 billion yuan in H1 2025, with a focus on a diversified and global operational framework [2]. - Kaiying Network (002517.SZ) recorded a revenue of 2.578 billion yuan and a net profit of 950 million yuan in H1 2025, continuing its strategy of long-cycle products and IP reserves [2]. Group 3: Investment Recommendations - The normalization of game license approvals and the release of new products during the summer season are expected to support performance in the short term [3]. - AI technology is anticipated to reshape research and operations, leading to cost reduction and content upgrades in the mid-term [3]. - Long-term growth opportunities are expected from the expansion of gaming products overseas [3].

Core Viewpoint - The company reported a steady growth in revenue and net profit for the first half of 2025, with a significant increase in its information services business, indicating a strong performance in its core operations [1] Financial Performance - The company achieved an operating revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1] - The information services segment generated 657 million yuan in revenue, marking a substantial year-on-year increase of 65.33%, with a gross margin of 90.74% [1] Game Development and Market Expansion - The company has a rich game portfolio and has seen significant success in overseas markets, focusing on a strategy of "IP categories + innovative categories" [2] - The mobile game "Dragon Valley World" topped the App Store game rankings on its launch day, while "Angel Battle" has shown a notable increase in overseas revenue share after its release in various regions [2] - The game "Gundam Battle" quickly reached the top of the iOS free charts in Hong Kong and Taiwan, and "Chinese Paladin: A New Beginning" achieved top rankings in Macau and Taiwan [2] AI Integration and IP Development - The company is actively integrating AI technologies into its operations, investing in applications that enhance human-machine interaction and improve game development efficiency [3] - The company has developed proprietary AI models to support game development automation and collaboration, while also focusing on the global dissemination of its IPs, including traditional Chinese culture [3] Revenue Forecast and Investment Outlook - The company is projected to generate revenues of 6.132 billion yuan, 7.223 billion yuan, and 7.866 billion yuan for the years 2025 to 2027 [4] - The net profit forecast for the same period is 2.225 billion yuan, 2.605 billion yuan, and 2.791 billion yuan [4] - The company's price-to-earnings ratios for 2025 to 2027 are estimated at 22.3, 19.1, and 17.8 times, respectively, indicating a positive outlook for its core business and overseas market expansion [4]

Performance Summary - The company achieved operating revenue of 2.578 billion yuan in the first half of 2025, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, up 17.41% year-on-year, with a fully diluted EPS of 0.44 yuan [1] - In Q2 2025, the company reported a single-quarter operating revenue of 1.225 billion yuan, a decrease of 1.8% year-on-year, while the net profit attributable to shareholders was 432 million yuan, an increase of 12.8% year-on-year, corresponding to a diluted EPS of 0.20 yuan [1] Product Development and International Expansion - The company's product matrix includes retro-themed games and innovative premium titles, with notable products such as "Original Legend," "Angel Battle," and "Dragon Valley World" in the retro category, and "Three Kingdoms: The World Returns," "Douluo Continent: The Legend of Evil," and "Tomb Raider: The Journey" in the innovative category [1] - The overseas business saw significant growth, with "Sword and Fairy: A New Beginning" topping the iOS free charts in Macau and achieving high rankings in Taiwan and Hong Kong, leading to overseas operating revenue of 202 million yuan, a year-on-year increase of 59.6% [1] AI and New Business Initiatives - The company is advancing AI applications with its self-developed "Dream Weaving" model and the launch of the AI industrial pipeline "SOON," which automates the entire process from art asset generation to code deployment [2] - The "Legend Box" community platform is being developed to integrate various gaming elements, including live streaming, esports, and short dramas, aiming to enrich the content ecosystem and create new growth points [2] - The digital asset platform "Shiyuan Cube" combines blockchain, Web 3.0, and AI technologies to build a marketing ecosystem for digital art, promoting consumption in cultural tourism through a "digital assets + real economy" model [2]

Investment Rating - The report maintains a "Buy" rating for the company, expecting its stock price to outperform the benchmark index by more than 15% [3][11]. Core Insights - The company reported stable profit growth in its 2025 mid-year report, with a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% year-on-year [1]. - The company has a strong product and IP reserve, with significant growth in overseas revenue, and is actively expanding into the AI industry [2]. - The company has announced a share repurchase plan, intending to buy back 0.16%-0.32% of its total shares with a total fund of 100 to 200 million yuan, at a price not exceeding 29.33 yuan per share [1]. Financial Performance Summary - For the first half of 2025, the company achieved a revenue of 2.578 billion yuan, with a net profit of 950 million yuan, and a non-recurring net profit of 939 million yuan, reflecting year-on-year increases of 17.41% and 17.18% respectively [1]. - The second quarter of 2025 saw a revenue of 1.225 billion yuan, a decrease of 1.80% year-on-year, while the net profit was 432 million yuan, an increase of 12.79% year-on-year [1]. - The company’s overseas game revenue reached 202 million yuan in the first half of 2025, marking a year-on-year increase of 59.57% [2]. Product and Market Strategy - The company has established a competitive edge in retro-themed games, with successful titles such as "Original Legend" and "Angel Battle" [2]. - The company is actively developing new products, with several titles like "Tomb Raider: Journey" and "Three Kingdoms: The World at Heart" already approved for release [2]. - The company is investing in AI technology, launching a game AI development platform "SOON" to enhance development efficiency and exploring AI applications in gaming [2]. Earnings Forecast - The company is expected to have an EPS of 1.05 yuan in 2025, 1.19 yuan in 2026, and 1.35 yuan in 2027, with corresponding P/E ratios of 21, 19, and 17 respectively [3].

Core Viewpoint - The report highlights the strong performance of Kaiying Network in H1 2025, driven by the growth of its game box and overseas business, and suggests a buy rating due to the company's increasing investment value through share repurchase and management confidence in future growth [1][5]. Financial Performance - In H1 2025, the company achieved revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% [2]. - In Q2 2025, revenue was 1.225 billion yuan, a decline of 1.80% year-on-year, while net profit increased by 12.79% to 432 million yuan [2]. Business Growth Drivers - The growth in revenue and net profit is attributed to: 1. Steady operation of classic games like "Original Legend" and "Angel Battle" [2]. 2. Significant growth in game box services, with a 65.33% increase in revenue from information services [2]. 3. Strong overseas performance, with international revenue reaching 202 million yuan, a 59.57% increase, driven by successful game launches [2]. Future Outlook - The company expects the performance of game boxes to gradually improve starting Q3 2025, following exclusive IP authorizations and partnerships with other gaming companies [3]. - The company has a robust pipeline of games across various genres, with 14 games approved for release from January to August 2025 [4]. AI and Technology Initiatives - The company is diversifying into AI, launching an AI development platform for the gaming industry and investing in VR hardware and AI applications [4]. Share Repurchase and Management Confidence - The company plans to repurchase shares with a total fund of 100 million to 200 million yuan, aiming to enhance investment value [5]. - Management has committed to not selling shares from 2024 to 2028 and has already begun increasing their holdings [5]. Earnings Forecast - Revenue projections for 2025-2027 are 6.14 billion, 6.77 billion, and 7.47 billion yuan, with corresponding growth rates of 19.9%, 10.3%, and 10.4% [6]. - Net profit forecasts for the same period are 2.19 billion, 2.52 billion, and 2.82 billion yuan, with growth rates of 34.5%, 14.9%, and 11.9% [6].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][19]. Core Views - The company has shown steady revenue growth, with a 0.89% year-on-year increase in revenue to 2.578 billion yuan in the first half of 2025, and a 17.41% increase in net profit to 950 million yuan [1][10]. - The product matrix is continuously enriched, with significant growth in overseas business, achieving a 59.6% year-on-year increase in overseas revenue to 202 million yuan [2][14]. - The company is advancing AI applications, launching self-developed AI platforms and new business models, which are expected to create new growth curves [3][19]. Financial Performance - In the first half of 2025, the company achieved a total revenue of 2.578 billion yuan, with a net profit of 950 million yuan, leading to a diluted EPS of 0.44 yuan [1][10]. - For Q2 2025, the company reported a revenue of 1.225 billion yuan, a 1.8% decrease year-on-year, while net profit increased by 12.8% to 432 million yuan [1][10]. - The financial forecast for 2025, 2026, and 2027 projects net profits of 2.268 billion yuan, 2.432 billion yuan, and 2.661 billion yuan respectively, with corresponding diluted EPS of 1.05 yuan, 1.13 yuan, and 1.24 yuan [19][21]. Product and Market Development - The product lineup includes both nostalgic and innovative categories, with successful titles in both segments contributing to revenue growth [2][14]. - The overseas performance of the game "Xianjian Qixia Chuan: New Beginning" has been notable, achieving top rankings in various app stores, which has significantly boosted overseas revenue [2][14]. - The company is also focusing on AI-driven game development and community platforms, which are expected to enhance user engagement and create new revenue streams [3][19].

Core Insights - The company reported its mid-year results for 2025, showing a revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% year-on-year [1] Revenue Performance - The revenue growth in 1H25 was primarily driven by the long-term operation of classic IPs and the successful overseas launch of new games. Notable titles contributing to revenue include "Original Legend," "Blood of the Heroes," and "Sword and Fairy: New Beginnings." The overseas revenue reached 202 million yuan, a significant increase of 59.6% year-on-year [2] Cost Management - The company demonstrated a clear optimization in sales expenses, with Q2 2025 sales expenses amounting to 407 million yuan, down 13.69% year-on-year. The gross margin for Q2 2025 was 81.07%, reflecting a slight decrease of 0.91 percentage points year-on-year [2] R&D Investment - R&D expenses for Q2 2025 were 134 million yuan, representing a year-on-year increase of 13.59%. The company continues to prioritize R&D, particularly in AI projects, leading to an increase in both expenses and expense ratio [3] Management Expenses - Management expenses for Q2 2025 were 38 million yuan, down 13.87% year-on-year, with an expense ratio of 3.12% [4] Product Development - The company is enhancing user experience through the "Legend Box," which serves as a vertical ecosystem for players of legendary games, offering various functionalities such as game downloads and live interactions [5] Future Outlook - The company has a rich reserve of multi-dimensional IPs and is leveraging AI technology to optimize its product matrix. Upcoming games based on top IPs like "Douluo Dalu" and "Tomb Raider" are expected to launch within the year [6] Investment Recommendation - The company is expected to benefit from a robust product line and AI projects, with projected revenues of 6.1 billion yuan, 7.1 billion yuan, and 7.8 billion yuan for 2025-2027, and net profits of 2.1 billion yuan, 2.5 billion yuan, and 2.8 billion yuan respectively [7]

Group 1: Management Changes - Kaiying Network announced the resignation of CFO Huang Zhenfeng due to work adjustments, effective immediately upon receipt of the resignation report [1] - Zhang Qirun, the current budget director of the subsidiary Zhejiang Shenghe, has been appointed as the new CFO, with a term until the fifth board of directors concludes [1] - Zhang Qirun, aged 35, holds a bachelor's degree from Dalian University of Technology and is a certified public accountant, with previous experience in Deloitte and various roles within Kaiying Network [1] Group 2: Company Performance - In the 2024 annual report, Kaiying Network's revenue surpassed 5 billion yuan, reaching 5.118 billion yuan, a year-on-year increase of 19.16%, while net profit attributable to shareholders was 1.628 billion yuan, up 11.41% year-on-year [5] - The company's robust growth is attributed to a combination of research and development, publishing, and investment in intellectual property [5] - Kaiying Network focuses on three main areas in its gaming business: retro nostalgia games, innovative premium games, and IP-related projects, with 22 new products announced at the annual product launch [5] Group 3: Game Development and Innovation - The company has developed and operated several classic games, including "Original Legend," "Blood of the Alliance," and "Angel Battle," while also venturing into innovative premium games and adaptations of classic novels [5] - Notable new games include real-time battle game "Gundam Battle," 3D action game "Code: Ultraman," and open-world adventure game "Douluo Dalu: Zhu Xie Chuan Shuo" [5] - Kaiying Network is also investing in AI applications, having introduced the "Xingyi" large model for game development, which enhances efficiency across various stages of game production [6]

Core Viewpoint - The company has successfully reversed its previous losses and achieved significant revenue and profit growth, establishing itself as a key player in the gaming industry, particularly in the retro gaming segment [1][3][5]. Financial Performance - The company's revenue has resumed growth since 2020, reaching 5 billion yuan last year, with net profit exceeding 1 billion yuan for three consecutive years [1]. - Last year's revenue grew by 19% year-on-year, totaling 5.1 billion yuan, with self-operated and joint-operated revenues accounting for 63% of total revenue [5]. Business Developments - The company has undergone significant changes, including the resolution of past legal issues and a restructuring of its business model, allowing for increased product releases and investment activities [4][8]. - The company has expanded its product offerings beyond traditional titles like "Legend" and "Miracle," venturing into various game genres [4]. Product Portfolio - The core revenue still relies on retro-themed games, which include titles like "Original Legend," "Blood of the Battle," and "Angel War," contributing significantly to the revenue base [5]. - The company has introduced a new information service that has grown rapidly, accounting for 18% of total revenue, primarily from the 996 game box and Cangyue Island platform [7]. Strategic Partnerships - The company has established a strong partnership with Zhejiang Shenghe, a game developer, which has been a significant contributor to its success, particularly with the "Legend" series [8]. - The company has strengthened its ties with Century Huatong and Zhongxu Future through cross-shareholding and strategic cooperation agreements, enhancing its position in the "Legend" IP ecosystem [10][12]. Legal and Regulatory Developments - The company has been involved in long-standing copyright disputes over the "Legend" IP, which have recently seen resolution, allowing for a more stable business environment [9]. - A recent arbitration ruling ordered a compensation of 224.5 million yuan from a Korean company, further solidifying the company's legal standing [12]. Market Expansion - The company has made strides in international markets, with overseas revenue reaching 375 million yuan, a year-on-year increase of over 220% [22]. - The company has diversified its product line, including various genres and IP adaptations, to enhance its market presence and appeal [13][19].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company is expected to achieve a revenue of 5.118 billion (up 19.16% year-on-year) and a net profit attributable to shareholders of 1.628 billion (up 11.41% year-on-year) in 2024. The first quarter of 2025 shows a revenue of 1.353 billion (up 3.46% year-on-year) and a net profit of 518 million (up 21.57% year-on-year) [2][4]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 5.118 billion (up 19.16% year-on-year) and a net profit of 1.628 billion (up 11.41% year-on-year). The fourth quarter of 2024 saw a revenue of 1.191 billion (down 5.95% year-on-year) and a net profit of 348 million (down 8.17% year-on-year). The first quarter of 2025 reported a revenue of 1.353 billion (up 3.46% year-on-year) and a net profit of 518 million (up 21.57% year-on-year) [2][4]. Growth Drivers - The company has shown strong overseas performance in 2024, with overseas revenue reaching 375 million (up 221.48% year-on-year). The new game "Dragon Valley World" launched in February 2025 has driven growth, entering the iOS bestseller list on its launch day [10]. Cost Management and Profitability - The company increased its sales expenses by 29% to 459 million in the first quarter of 2025 due to the new game launch. However, the sales expense ratio decreased year-on-year. The gross margin improved to 83.6% in the first quarter of 2025, contributing to an increase in net profit margin to 38.3% [10]. AI and New Game Pipeline - The company is actively investing in AI, with the development of the "Xingyi" model and partnerships for AI applications. A rich pipeline of new games is expected to drive future performance, with several key IP products set to launch [10].