《蓝月传奇》

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恺英网络与中旭未来(贪玩)深化业务合作 共筑流量生态 赋能传奇IP长效发展
Zhong Guo Xin Wen Wang· 2025-08-01 06:05
Group 1 - The core viewpoint of the news is the collaboration between Zhejiang Xianqu Interactive Entertainment Network Technology Co., Ltd. and Jiangxi Ganwan Information Technology Co., Ltd., which involves a payment of 200 million yuan for the establishment of a "Ganwan Game" celebrity zone within the Legend Box [2][3] - Ganwan Game is a well-known game distribution platform in China, focusing on the refined operation and innovative promotion of legendary games, having successfully created several phenomenon-level game products such as "Blue Moon Legend" and "Dragon Soaring Legend" [2] - Xianqu Interactive has developed a unique vertical community platform for legendary games, integrating game experience, community interaction, live streaming, and item trading, which enhances user engagement and community activity [2] Group 2 - This partnership represents an extension of the long-term collaboration between Kaiying Network and Ganwan Game, marking a comprehensive upgrade of the legendary IP ecosystem [3] - The entry of Ganwan Game will provide easier content access for its large user base and utilize integrated marketing strategies, including celebrity endorsements, to enhance product market penetration [3] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to elevate the market presence of the legendary IP and improve player experience [3]
中旭未来(贪玩)与恺英网络深化业务合作——共筑流量生态 赋能传奇IP长效发展
Zhi Tong Cai Jing· 2025-08-01 04:41
Group 1 - The collaboration between Zhongxu Future (Ganwan) and Kaiying Network marks a significant enhancement of the Legend IP ecosystem, with the introduction of classic IPs such as "Blood Legend" and "Legend World" [1][2] - Ganwan Games, a well-known game distribution platform in China, has successfully developed several phenomenon-level games in the Legend genre, establishing a strong brand influence in this field [1][2] - The partnership aims to leverage community-based operations of the game box platform to enhance brand influence and provide a more convenient content entry for a large user base [2] Group 2 - The integration of Ganwan Games into Kaiying Network's game box will utilize a multi-faceted marketing approach, combining "star IP + game products" to enhance market penetration [2] - Both companies will share resources and collaborate on traffic sharing, content co-creation, and ecosystem building to increase the market presence of the Legend IP [2] - Future efforts will focus on user growth, content innovation, and the derivative value of IP, reinforcing the leading position of Legend games in the market [2]
中旭未来(贪玩)(09890)与恺英网络深化业务合作——共筑流量生态 赋能传奇IP长效发展
智通财经网· 2025-08-01 04:37
Group 1 - Zhongxu Future (Tanwan) has deepened its business cooperation with Hangzhou Tianqiong Interactive Network Technology, obtaining licenses for classic IPs "Blood Legend" and "Legend World" [1] - The partnership with Zhejiang Xianqu Interactive Network Technology, a subsidiary of Kaiying Network, allows Tanwan to officially enter the game box section operated by Xianqu Interactive, creating a "Tanwan Games" star brand area [1] - Tanwan Games, a well-known game distribution platform in China, focuses on the refined operation and innovative promotion of legendary games, successfully launching several hit products and establishing a strong brand influence in the legendary game sector [1] Group 2 - This collaboration represents an extension of the long-term partnership between Zhongxu Future (Tanwan) and Kaiying Network, marking a comprehensive upgrade of the legendary IP ecosystem [2] - The entry of Tanwan Games will provide a more convenient content entry for its large user base and enhance product market penetration through integrated marketing strategies like signing celebrity endorsements [2] - Both companies will share resources and enhance the market presence of legendary IPs through traffic sharing, content co-creation, and ecological construction, aiming to improve user growth and content innovation [2]
恺英网络人事变动:财务总监换人,“90后”注会张启闰接棒
Guo Ji Jin Rong Bao· 2025-06-17 11:51
Group 1: Management Changes - Kaiying Network announced the resignation of CFO Huang Zhenfeng due to work adjustments, effective immediately upon receipt of the resignation report [1] - Zhang Qirun, the current budget director of the subsidiary Zhejiang Shenghe, has been appointed as the new CFO, with a term until the fifth board of directors concludes [1] - Zhang Qirun, aged 35, holds a bachelor's degree from Dalian University of Technology and is a certified public accountant, with previous experience in Deloitte and various roles within Kaiying Network [1] Group 2: Company Performance - In the 2024 annual report, Kaiying Network's revenue surpassed 5 billion yuan, reaching 5.118 billion yuan, a year-on-year increase of 19.16%, while net profit attributable to shareholders was 1.628 billion yuan, up 11.41% year-on-year [5] - The company's robust growth is attributed to a combination of research and development, publishing, and investment in intellectual property [5] - Kaiying Network focuses on three main areas in its gaming business: retro nostalgia games, innovative premium games, and IP-related projects, with 22 new products announced at the annual product launch [5] Group 3: Game Development and Innovation - The company has developed and operated several classic games, including "Original Legend," "Blood of the Alliance," and "Angel Battle," while also venturing into innovative premium games and adaptations of classic novels [5] - Notable new games include real-time battle game "Gundam Battle," 3D action game "Code: Ultraman," and open-world adventure game "Douluo Dalu: Zhu Xie Chuan Shuo" [5] - Kaiying Network is also investing in AI applications, having introduced the "Xingyi" large model for game development, which enhances efficiency across various stages of game production [6]